Summary
Overview
Work history
Education
Skills
Websites
languages
Affiliations
Timeline
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MOHAMMED MUNIR

Dubai,UAE

Summary


Driven marketing professional with flair for creativity and strategic planning, bringing strong analytical skills and exceptional communication abilities. Proven talent in brand management and digital marketing, capable of leading cross-functional teams to deliver innovative campaigns. Ready to drive impactful marketing initiatives that enhance brand visibility and growth.

Overview

9
9
years of professional experience

Work history

Marketing manager

Aurora Vision Group(Colnago, UAE Team ADQ, Wolfis)
Abudhabi, UAE
09.2024 - Current
  • Drive 360° marketing strategies across ARG brands, including Colnago Abu Dhabi, Wolfi's, and PANGAIA, combining digital, branding, events, and community building.
  • Manage brand communication across digital platforms, including LinkedIn and Meta, while overseeing tone, messaging, and consistency across business units.
  • Develop and execute integrated media plans, paid ad campaigns, and content calendars to drive visibility, awareness, and performance across all digital channels.
  • Collaborate with UAE Team ADQ and Colnago Europe to localize campaigns and product launches for UAE market.
  • Lead creative direction and planning for experiential events at "Colnago Café" to support brand activation and F&B marketing increasing the sales by almost 45% in 2024/2025.
  • Spearhead PANGAIA's positioning within UAE fashion ecosystem through influencer engagement and digital storytelling.
  • Build and nurture "Colnago" community as cycling hub in AbuDhabi, supporting brand growth and local engagement.
  • Oversee influencer relations including database management, collaboration tracking, and gifting strategy.
  • Provide strategic briefs for content and video production, collaborating with in-house and international teams to ensure quality and alignment.
  • Monitor performance through tools like Google Analytics and Locker Studio; optimize campaigns and SEO to boost digital performance.
  • Manage website content and blog updates, ensuring brand consistency and enhanced visibility.
  • Support crisis communication planning by flagging potential issues and coordinating timely responses with marketing leadership team.
  • Ensure marketing objectives are continuously aligned with evolving business goals for strategic consistency.
  • Negotiate contracts with external agencies, securing optimal terms for company.
  • Develop marketing strategies for effective brand positioning.
  • Liaise with board members and stakeholders to discuss budgetary and operational needs and goals.

Creative Producer

Ghost Concept
Dubai, UAE
01.2022 - 09.2025
  • Collaborated with CEO to support campaigns through ideation and treatment writing.
  • Ensured accurate file management, including shoot schedules, budgets, and invoicing.
  • Supervised production processes, documenting creative direction from pre- to post-production.
  • Conducted keyword research and managed bids to optimise campaign performance.
  • Managed social media for talents, focusing on strategic planning and creative posting.
  • Monitored marketing campaign performance and implemented amendments to enhance reach.
  • Coordinated with 2influencers and athletes to execute aligned marketing campaigns.
  • Negotiated contracts with influencers, ensuring effective communication and mutual benefits.

Creative Associate

Eyecon Entertainment
Cairo, Egypt
01.2021 - 01.2022
  • Developed director's treatments and pitch ideas, ensuring compelling project visions.
  • Collaborated with creative teams to brainstorm and refine innovative concepts.
  • Executed comprehensive marketing campaigns across social media, digital advertising, and traditional media.
  • Conducted market research to identify trends and audience preferences for informed strategies.
  • Created detailed project timelines, maintaining adherence to deadlines and budgets.
  • Managed client communications, providing updates and gathering feedback for campaign enhancement.
  • Monitored campaign performance metrics, delivering reports and recommendations for optimisation.
  • Kept abreast of industry trends and competitor activities to enhance strategic approaches.
  • Oversaw end-to-end campaign production for major brands, including Adidas, resulting in 10M+ views and significant audience reach.

Senior Social Media Executive

Blue Barracuda - FCB Horizon
, UAE
01.2020 - 01.2021
  • Developed monthly digital strategies, creating content calendars and managing community engagement.
  • Executed high-quality social content aligned with brand messaging across multiple platforms.
  • Researched trends to enhance post performance and engage audiences through timely responses.
  • Managed and optimized paid campaigns across Facebook, Instagram, and Google Ads, achieving 3x–5x ROAS and above-average CTRs..
  • Monitored competitors and delivered innovative strategies, collaborating with creatives for visual content.
  • Implemented influencer strategies, identifying partners to amplify brand messages.
  • Created email campaigns, designing templates and segmenting audiences for targeted outreach.
  • Provided client reports with insights and data-driven recommendations.

Live Marketing Executive

Alaan TV
, UAE
01.2017 - 01.2020
  • Developed and evaluated marketing strategies aligned with company objectives and market trends.
  • Created bespoke text, image, and video content to engage target audiences across platforms.
  • Delivered creative assets for various channels through exceptional copywriting and design skills.
  • Adapted copywriting style to align with brand voice specifications, demonstrating outstanding abilities.
  • Presented trending topics on TikTok and Instagram, leveraging social media reels effectively.
  • Provided live coverage for special events, ensuring timely and engaging broadcasts.
  • Collaborated with sales, legal, and customer success teams to achieve cross-functional milestones.
  • Analysed viewer feedback and social media metrics to refine content strategies and enhance engagement.

Education

Masters - Business Management & Sports Marketing

American University in The Emirates
Dubai
05.2022

Bachelor - Digital Production & storytelling

American University in Dubai
Dubai
05.2018

Skills

  • Content Strategy
  • Influencer & artist relationship manager
  • Copy writing
  • Content strategy
  • Events production
  • Campaign development
  • Digital performance reporting
  • Budget adherence
  • Multi-channel campaign delivery
  • PR
  • Paid social media marketing
  • Business development strategies
  • Sports marketing
  • Mobile editing
  • Project management
  • Brand awareness
  • Client relationship management
  • Brand development
  • Crisis Communication
  • Line producer
  • PR strategy creation
  • Leadership and mentoring
  • Social media platforms expertise
  • Email marketing automation
  • Budget management proficiency
  • Content management systems
  • Event designing
  • Public speaking
  • Communication skills

Websites

languages

English
Arabic

Affiliations

  • Football
  • Cycling
  • Running
  • Music

Timeline

Marketing manager

Aurora Vision Group(Colnago, UAE Team ADQ, Wolfis)
09.2024 - Current

Creative Producer

Ghost Concept
01.2022 - 09.2025

Creative Associate

Eyecon Entertainment
01.2021 - 01.2022

Senior Social Media Executive

Blue Barracuda - FCB Horizon
01.2020 - 01.2021

Live Marketing Executive

Alaan TV
01.2017 - 01.2020

Masters - Business Management & Sports Marketing

American University in The Emirates

Bachelor - Digital Production & storytelling

American University in Dubai

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MOHAMMED MUNIR