Finance professional ready to drive financial strategies and optimize performance. Expertise in budgeting, forecasting, and financial reporting. Strong focus on team collaboration and flexibility to meet changing needs. Reliable, analytical, and results-oriented with keen eye for identifying opportunities for improvement.
Overview
6
6
years of professional experience
1
1
Certification
Work History
E-Commerce Finance Manager
V Perfumes LLC
Dubai, United Arab Emirates
12.2021 - Current
Led end-to-end financial planning and analysis (FP&A) for an e-commerce business generating AED 80M in annual revenue.
Monitored and optimized P&L performance across online sales channels including V Perfumes, Amazon, Noon, and 6 of our Own Brand platforms.
Developed and managed monthly rolling forecasts, annual budgets, and variance analysis to improve financial accuracy and reduce costs by 8%.
Collaborated with marketing, operations, and tech teams to analyze customer acquisition costs (CAC) and lifetime value (LTV), improving ROAS.
Oversaw inventory costing, stock valuation, and logistics expenses, ensuring real-time cost control and profitability tracking.
Directed cash flow planning and working capital management to support seasonal campaigns and flash sales periods.
Developed actionable insights from customer purchasing behavior and refund trends to advise on product lifecycle and pricing optimization.
Directed cash flow planning and working capital management to support seasonal campaigns and flash sales periods.
Accountant
V Perfumes LLC
Dubai, United Arab Emirates
08.2020 - 11.2021
Prepared and maintained accurate general ledger entries, journal vouchers, and monthly closing reports in compliance with IFRS.
Reconciled bank statements, accounts payable (AP), and accounts receivable (AR) with zero discrepancies for over 24 consecutive months.
Assisted in the preparation of monthly, quarterly, and annual financial statements and management reports for internal and external stakeholders.
Handled end-to-end payroll processing and reconciliation in coordination with HR and WPS compliance in the UAE.
Monitored petty cash, expense claims, and departmental budgets to ensure strict adherence to company policies.
Performed inventory reconciliations and cost accounting support, contributing to year-end stock audits and inventory control.
Improved documentation accuracy and reduced reporting time by implementing Excel-based automation and standard templates.
Liaised with banks and financial institutions for account management, cheque clearances, LC tracking, and fund transfers.
Accountant
Hadico Decorations LLC
09.2019 - 07.2020
Management of Accounts receivables and payables.
Invoice posting and reconciliation of customer and bank accounts.
Petty cash management.
Administration and attendance management.
Ensure timely bank payments.
Compute taxes and prepare tax returns.
Manage balance sheets and profit/loss statements.
Education
MBA - Finance and Logistics
RVS Institute of Management Studies And Research
03-2019
Bachelor of Commerce - Computer Application
Calicut University
03-2017
Skills
Budgeting & Forecasting
Team Leadership & Development
Microsoft Office Tools
Power BI
Sketch-up 3D
Financial Tools & ERP Software
Shopify
Web Designing
Decision-making
Strategy development
Financial analysis
Business development expertise
Certification
Logistics and Supply Chain Management - 2019 [ CII Institute of Logistics ]
Web Designing - 2014 [ Cambiar Inst. of Technologies ]