Mohammed Askarali Shafi

• Plan and execute gold purchase strategies according to market trends and sales demand.
• Negotiate pricing, terms, and delivery with both local and international gold suppliers.
• Maintain strong supplier relationships, and ensure timely procurement of quality gold.
• Monitor daily gold rates, and provide market trend analysis to management.
• Ensure compliance with UAE regulations and international gold trading standards.
• Maintain accurate purchase records and documentation for auditing and accounts.
• Coordinate with the accounts team for payments, invoicing, and supplier reconciliation.
• Work closely with production and sales teams to align purchasing with demand forecasts.
• Conduct regular vendor performance evaluations, and shortlist new suppliers.
• Manage import documentation and customs clearance for overseas gold purchases.
• Monitor stock levels, and ensure optimal inventory without overstocking or stockouts.
• Assist in pricing strategies based on gold costs and market fluctuations.
• Oversaw stock planning and systematic distribution of jewelry items across 24 branches based on sales trends, demand, and inventory levels.

Purchase Manager - Dubai.|January 2019 – June 2022

• Developed a strong network of domestic and international suppliers to ensure high-quality, cost-effective purchases.
• Analyzed market trends to time bullion purchases, and optimize margins.
• Managed procurement planning for 15 branches, verifying stock requirements, and placing item-based orders.
• Oversaw accounts, margin receivables/payables, and supplier payments.
• Handled complete documentation using Suntech software, and generated operational reports.
• Ensured compliance with UAE security system standards and government regulations.
• Developed and maintained productive wholesale relationships with over 60 accounts.

Operations Manager - Dubai.|Jan 2016 – Jan 2019.

• Supervised day-to-day operations of 15 branches with over 100 staff, maintaining high service and sales standards.
• Led promotional campaigns and merchandising strategies that boosted in-store traffic and revenue.
• Conducted stock audits and implemented AML compliance training across all locations.
• Managed new branch setups, including interior design, vendor coordination, and systems installation.
• Developed SOPs, sales reporting systems, and staff training programs for operational consistency.
• Implemented cost-saving initiatives and vendor consolidation to improve margins.
• Addressed escalated customer service issues, and improved overall customer satisfaction.
• Built strong relationships with external partners, including security, software, and interior providers.

Branch Manager / Assistant Manager / Sales Executive
Chennai Jewellers L.L.C, UAE | 2009 – 2016

• Managed store operations, including sales, inventory, order placement, and customer relations.
• Created staff schedules, conducted performance reviews, and ensured daily branch targets were met.
• Delivered training on product knowledge and promotional activities.
• Improved store layout and merchandising to drive walk-ins and sales.
• Handled customized orders, customer feedback, and stock audits.
• Built a loyal clientele through excellent service and relationship management.