Adobe Photoshop
MOHAMMED BISHARATH
Digital Marketing Manager
Dubai,DU
Summary
Insightful Digital Marketer with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
5
5
Languages
Work History
Marketing Manager
Safi Global LLC
Dubai, Dubai
12.2020 - Current
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Managed websites and content for Ladies Salon chain, Cloud Kitchen and restaurant
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Set up, completed and tracked customer surveys for local, regional and national campaigns.
Marketing Manager
The Laundry Hub, DIP 2
Dubai
06.2018 - 12.2020
- Increased the company revenue through new corporate acquisitions and digital marketing strategies
- Digital marketing camping has constituted to 15% - 20% new customers every month
- Collaborated with local aggregators for laundry and increased revenue of the company
- Created the blueprint for the mobile app and helped in building the app along with the developers
- Created digital media plan for the brand and handled social media campaigns in Facebook and Instagram which increased the profile visits in Instagram and constituted to sales
- Collaborated with local influencers to boost the social media visibility of the brand
- Initiated customer reward points and customer review calls for service feedback which helped the brand in improving the service delivery
- Initiated new services such as laundry per kilo and laundry per bag which had a good demand
- Handled customer complains which could have had a negative impact on the brand
- Maintained the company website
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Digital Marketing Specialist
Mio Design Pvt Ltd
Mumbai, India
04.2016 - 03.2018
- Managed Social Media for KTM India, Autodesk India, Radio Nasha, Fever FM, Radio Nasha, Jehangir Art Gallery and Globalgyaan
- Boosted online sale of the brand Autodesk by learning the consumer behavior on the landing page using
- Google and Adobe Analytics tools
- (Please refer to the presentation file to know more about the strategy)
- Planned and executed ‘Bajaj Maxima C’ Digital Media campaign for lead generation and achieved a 300%
- Higher CTR than industrial standards with a lower cost and 6.6% conversion (Vehicle sales)
- Reduced the bounce rate and increased the ‘Average time on page’ with the inferences from the web tools
- Did research and analyzed the Google and Adobe Analytics tools to understand the user behavior and optimize the campaign and landing page accordingly to drive high conversions
- Prepared daily, weekly, monthly and quarterly digital media campaign reports and suggested improvements
- Working knowledge and experience in ORM tools including Meltwater and Simplify360
- Experimented and executed deep remarketing techniques using analytics tools & UTM parameters to boost online sales and lead generations
- Maintained and updated websites for Fever FM , Globalgyaan, Autodesk & Jehangir Art Gallery
- Created and designed WordPress websites
- Implemented Bing ads for strategic targeting
- Media buying and planning according to the campaign strategy needs
- Briefing and debriefing client requirements
- Managing CRM with vendors and agencies
- Assisted in evaluation of potential new digital vendors and managed relationships with external vendors
- Created weekly, and seasonal reports for the client
- Managed multiple projects in terms of SEM, SEO and SMO
- Developed accurate monthly forecasts of lead volume and costs to align with the rest of the team
- To assist in overall strategy development
- Created Media Plan by selecting the right Channels, Formats and Placements for the Client within
- Client’s budget
- Assisted in getting new business to the company
Digital Marketing Freelance
08.2015 - 12.2015
- Planned Media and executed social Media campaign for a Pet care servicing
- Designed a website and did SEO for an Oman based travel agency
- Planned digital media for a tractor manufacturer
Marketing Intern
Goodwill Tie Works
Mumbai, India
04.2015 - 07.2015
- Developed a website for the brand
- Initiated online sales for the brands product via Amazon
Education
BMS: Bachelor of Management Studies - Marketing Management And Research
Mumbai UniversitySIES College of Arts Science & Commerce
Sion, Mumbai 04.2012 - 04.2015
MBA - Management Marketing
ITM Business School
Kharghar, New Mumbai 06.2015 - 08.2017
High School Diploma -
Kendriya Vidyalaya No 2
03.2010 - 03.2012
Skills
Market Positioning
Budgeting and Allocation
Public and Media Relations
Staff Management
Client communication
Strategic planning
Marketing and advertising
Campaign management
Market Analysis
Brand development
Corporate Communications
Product development
Software
Adobe Illustrator
Certification
Google Adwords
Timeline
Marketing Manager
Safi Global LLC
12.2020 - Current
Marketing Manager
The Laundry Hub, DIP 2
06.2018 - 12.2020
Digital Marketing Specialist
Mio Design Pvt Ltd
04.2016 - 03.2018
Digital Marketing Freelance
08.2015 - 12.2015
MBA - Management Marketing
ITM Business School
06.2015 - 08.2017
Marketing Intern
Goodwill Tie Works
04.2015 - 07.2015
BMS: Bachelor of Management Studies - Marketing Management And Research
Mumbai UniversitySIES College of Arts Science & Commerce
04.2012 - 04.2015
High School Diploma -
Kendriya Vidyalaya No 2
03.2010 - 03.2012