Mohammed Fazil Kari
Dubai,UAE
Summary
Results‑driven e‑commerce and digital marketing leader with proven record of scaling multi‑channel retail operations to $26M annual revenue across Amazon, Noon, Talabat, Careem, and more. Combines strategic thinking, problem‑solving, and data‑driven decision‑making with advanced skills in SEO, PPC, social media advertising, and brand building. Adept at inventory management, supply chain optimisation, pricing strategy, and category growth for 30,000+ SKUs and 400+ brands. Recognised for leading high‑performing teams, creating private‑label brands, and delivering consistent year‑on‑year growth through innovation, market insight, and operational excellence.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
Work history
Purchasing Coordinator–Live Aquatics&Pet Products
Aquarium Lives Centre LLC
Sharjah, UAE
04.2016 - 05.2018
- Managed end‑to‑end procurement cycles for live aquarium fish, exotic birds, pet food, and accessories, ensuring timely replenishment while maintaining species welfare and regulatory compliance.
- Built and maintained supplier relationships locally and internationally to secure competitive pricing, reliable delivery schedules, and consistent product quality.
- Coordinated closely with sales and inventory teams to forecast demand, minimize stock‑outs, and optimize product mix for seasonal trends and customer preferences.
- Monitored import schedules, liaised with logistics providers, and prepared documentation for customs clearance of live animal shipments.
- Maintained accurate purchasing records, product specifications, and vendor performance reports to support data‑driven buying decisions.
Proactively resolved supply delays or quality issues to protect revenue and customer satisfaction. - Ensured business continuity, using local suppliers to minimize risk of supply chain disruptions.
- Expedited delivery schedules, improving supply chain efficiency.
- Used automatic tracking systems to keep computer system updated with goods movements and proactively place new orders at optimal times.
- Reviewed purchasing, storage and distribution practices in line of industry advancements.
- Used trend data and financial forecasts to establish accurate budgets aligned with operational needs.
- Leveraged supply management experience and industry contacts to streamline distribution activities.
- Resolved delivery issues swiftly which resulted in minimal downtime.
- Initiated and completed Multiple private and public aquarium projects.
Sales & Procurement Executive – Pets Category
Aquarium Lives Centre LLC
Sharjah, UAE
05.2018 - 08.2020
- Managed combined sales and purchasing operations for live aquarium fish pet products, and pet food across multiple suppliers and product lines.
- Negotiated pricing, payment terms, and delivery schedules with local and international vendors, improving margins and product availability.
- Developed product mix strategies balancing livestock welfare standards, customer demand trends, and seasonal sales peaks.
- Coordinated with marketing and store teams to merchandise products effectively, ensuring high‑turnover items were prominently placed and well‑stocked.
- Supported import processes for livestock shipments, ensuring compliance with veterinary, customs, and regulatory requirements.
Monitored category sales performance, analyzed turnover and margin reports, and adjusted purchasing plans to meet revenue targets. - Acted as key link between suppliers, warehouse, and sales floor to maintain smooth supply chain flow from purchase order to customer purchase
E‑Commerce Executive – Pets Category
Yes International Trading LLC
Dubai, UAE
08.2020 - 01.2023
- Launched and scaled pets category products on Amazon and Noon (vendor model), building operation from scratch and mastering platform processes, listing standards, and compliance.
- Completed multiple official trainings from Amazon and Noon, gaining advanced expertise in advertising tools, SEO optimization, brand analytics, and platform merchandising strategies.
- Negotiated and successfully closed multiple Business Development Agreements (BDAs) with Amazon, Noon, key suppliers, and distributors — unlocking strategic visibility, promotional benefits, and preferential commercial terms
- Introduced and positioned multiple brands to top‑ranking status within their categories, leveraging data‑driven advertising, keyword targeting, and optimized product content.
- Managed end‑to‑end inventory control forecasting demand, ensuring optimal stock levels, and reducing stock‑outs through agile replenishment planning.
- Built and led high‑performance team of four, assigning clear ownership across catalog operations, ad campaigns, order processing, and performance reporting.
- Collaborated with suppliers and internal teams to streamline supply chain from sourcing to final delivery, improving lead times and product availability.
- Generated $9.5 million yearly in revenue within two years, strengthening brand visibility and market share in online pet products sector.
- Continuously monitored platform analytics to identify trends, improve ad ROI, and adapt strategies for sustained growth.
E‑Commerce Manager – Pets Category
Yes International Trading LLC
Dubai , UAE
01.2023 - Current
- Promoted from E‑Commerce Executive to lead multi‑platform expansion into Talabat, Careem, elgrocer, Noon Minutes, and Amazon Now, building presence in both traditional e‑commerce and quick‑delivery channels.
- Scaled annual online revenue to $26M within three years, with 1500%+ YoY growth in quick‑commerce platforms (Noon Minutes, Talabat).
- Built, trained, and mentored 6‑member high‑performing team covering catalog operations, ads, supply chain coordination, performance analytics, and brand management.
- Completed multiple official trainings from Talabat, Careem, Noon, and Amazon, gaining advanced expertise in platform algorithms, merchandising rules, sponsored ads, and operational optimization.
- Created and scaled private‑label brands for company, achieving strong category rankings and profitability on multiple platforms.
Negotiated strategic Business Development Agreements (BDAs) with e‑commerce platforms, suppliers, and distributors - unlocking promotional placements, preferential commercial terms, and visibility boosts. - Experimented with and implemented diverse growth tactics, from dynamic pricing and geo‑targeted campaigns to seasonal bundles and platform‑specific content optimization.
- Implemented company‑wide inventory management system, streamlining stock tracking, automating replenishment alerts, reducing overstock/stock‑out incidents, and improving cash‑flow efficiency
- Designed and executed targeted social media marketing campaigns on platforms like Instagram, Facebook, and TikTok to boost brand awareness, drive traffic to e‑commerce listings, and reinforce platform promotions.
- Developed and implemented targeted strategies to improve fill rates, order confirmation rates, and lead times, boosting operational efficiency and customer satisfaction across all platforms.Consistently overachieved platform sales and performance targets year‑on‑year through data‑driven planning, campaign optimization, and cross‑functional execution.
Managed diverse inventory portfolio of 30,000+ SKUs across 400+ brands in pets category, ensuring accurate stock levels, balanced assortment, and optimal availability on both e‑commerce and quick‑commerce channels. - Leveraged real‑time analytics to refine ad spend, improve ROI, and adapt to emerging trends in quick‑commerce sector.
- Teamed up with sales department, developed effective sales strategies.
- Monitored web analytics to inform strategic decisions.
- Implemented effective pricing strategies to maximize profits.
- Led cross-functional team to ensure smooth operations.
- Conducted market research for identifying new business opportunities.
- Maintained up-to-date knowledge of industry trends by attending relevant seminars and workshops.
Education
Master of Business Administration - Retail Management
Manipal University Jaipur
Jaipur, India 02.2023 - 03.2025
Bachelor of Business Administration - Human Resource Management
University of Calicut
Calicut, India 06.2014 - 06.2017
Bachelor of Applied Science - ELECTRONICS AND COMMUNICATION
RVS SCHOOL OF ARTS AND SCIENCE
COIMBATORE, INDIA 07.2013 - 04.2014
Higher National Diploma - Computer Science
PPM HIGHER SECONDARY SCHOOL
INDIA 06.2011 - 05.2013
High School Diploma - GENERAL
PPM HIGHER SECONDARY SCHOOL
INDIA 06.2010 - 03.2011
Skills
- E‑Commerce & Multi‑Channel Retailing – Expert in managing and growing sales across Amazon, Noon, Talabat, Careem, elgrocer, Noon Minutes, and Amazon Now
- Digital Marketing & Brand Growth – Skilled in SEO, PPC campaigns, social media advertising, conversion rate optimisation, online branding, product promotion, and customer retention strategies
- Data‑Driven Sales & Analytics – Proficient in web analytics tools, performance metrics analysis, competitor intelligence, and data‑driven forecasting to inform strategic decisions
- Merchandising, Pricing & Category Management – Strong record in online merchandising, pricing strategy formulation, stock range planning, and positioning 30,000 SKUs across 400 brands
- Inventory, Supply Chain & Process Optimization – Experienced in inventory control, stock management systems, lead‑time optimization, and supply chain operations to maximize fill and confirmation rates
- Strategic Leadership & Business Development – Proven ability to lead and expand high‑performing teams, negotiate BDAs, create private‑label brands, and execute growth‑driven marketing plans
- Customer & Market Insight – Deep understanding of digital consumer behavior, retail trends, international e‑commerce regulations, and market research methodologies
- Technology & Productivity Tools – Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook) for analytics, reporting, presentations, and business communication
Languages
English
Fluent
Malayalam
Native
Hindi
Upper intermediate
Tamil
Intermediate
Affiliations
- Driving and exploring new routes
- Reading books across diverse genres
- Keeping tarantulas, as well as caring for other exotic insects
- Building and collecting retro watches
- Collecting and studying gemstones
- Building, and flying FPV drone
- Creating natural terrariums and habitat displays
- Researching niche and curiosity‑driven topics
- Listening to and reflecting on philosophical discussion
Timeline
Master of Business Administration - Retail Management
Manipal University Jaipur
02.2023 - 03.2025
E‑Commerce Manager – Pets Category
Yes International Trading LLC
01.2023 - Current
E‑Commerce Executive – Pets Category
Yes International Trading LLC
08.2020 - 01.2023
Sales & Procurement Executive – Pets Category
Aquarium Lives Centre LLC
05.2018 - 08.2020
Purchasing Coordinator–Live Aquatics&Pet Products
Aquarium Lives Centre LLC
04.2016 - 05.2018
Bachelor of Business Administration - Human Resource Management
University of Calicut
06.2014 - 06.2017
Bachelor of Applied Science - ELECTRONICS AND COMMUNICATION
RVS SCHOOL OF ARTS AND SCIENCE
07.2013 - 04.2014
Higher National Diploma - Computer Science
PPM HIGHER SECONDARY SCHOOL
06.2011 - 05.2013
High School Diploma - GENERAL
PPM HIGHER SECONDARY SCHOOL
06.2010 - 03.2011
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