Dynamic MBA and PMP Certified professional with over 23 years of extensive techno-managerial experience in Business Development, Account Management, and Enterprise Program/Project Management across technology, security printing, and authentication sectors. Proven track record of driving revenue growth exceeding $200M through the implementation of competitive strategies and global market expansion while consistently meeting customer and stakeholder expectations. Recognized for leading high-impact transformation projects through effective resource management, agile methodologies, and a commitment to quality assurance. Results-oriented leader adept at building high-performance teams, fostering client relationships, and delivering tailored IT solutions that enhance operational efficiency and drive business success.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Senior Account Director
Crane Authentication
Dubai, United Arab Emirates
05.2025 - Current
Directed initiatives for global customer engagement, contributing to over $50 million in revenue through successful renewals and growth strategies.
Analyzed competitors to identify unique selling points, guiding effective sales strategy development and positioning initiatives.
Implemented effective crisis communication protocols during project delays, ensuring client trust through consistent updates and assistance.
Cultivated and maintained relationships with high-value accounts, strategically identifying and pursuing upsell opportunities.
Played an instrumental role in winning major new business pitches through persuasive presentations and thorough research on prospective clients'' industries.
Cultivated strategic relationships with clients, enhancing engagement and driving growth through tailored solutions.
Directed comprehensive account management initiatives, aligning client needs with organizational capabilities to maximize satisfaction.
Spearheaded market research efforts, identifying emerging trends and opportunities to advance business objectives.
Coordinated cross-functional teams to deliver integrated solutions, fostering collaboration and enhancing client outcomes.
Championed proactive communication strategies, keeping stakeholders informed and aligned on project developments and expectations.
Led negotiations on contract terms and pricing agreements, securing favorable conditions that benefited both parties.
Developed targeted outreach programs to connect with prospective clients, expanding the customer base effectively.
Analyzed territory performance and developed sales territory business plans.
Established strong partnerships with external vendors to optimize product offerings for clients.
Maximized profitability by consistently monitoring expenses against budgetary constraints and adjusting as necessary.
Organized regular client meetings to review progress, discuss concerns, and outline future goals.
Streamlined communication processes for improved efficiency within the account development team.
Led contract negotiations resulting in mutually beneficial agreements between clients and the organization.
Account Director
De La Rue
Dubai, United Arab Emirates
08.2022 - 05.2025
Analyzed market trends and executed plans resulting in 15% growth each year.
Achieved timely project completion through effective coordination of team efforts. Enhanced project outcomes by streamlining communication and processes. Drove improvements in project documentation for better stakeholder engagement.
Engaged with C-level executives to ensure alignment on progress of key activities and to enhance future strategy development.
Achieved successful identification and creation of opportunities via sole-sourced RFPs. Delivered comprehensive solution engagements through collaboration with subject matter experts and solution architects. Enhanced project outcomes by fostering effective teamwork and communication.
Crafted strategic value propositions and led negotiations on pricing and MSAs, driving client engagement towards final agreements.
Established trusted advisor relationships and influential partnerships, leveraging deep business and digital expertise. Enhanced client engagement by building on existing relationships and contacts to foster growth opportunities.
Achieved successful new business acquisition through proactive account management. Fostered strong relationships with customer stakeholders, resulting in improved collaboration. Delivered corporate messages consistently to align with customer expectations.
Conducted thorough market research and outreach initiatives to establish connections with prospective clients.
Fostered strong client relationships to maintain high levels of satisfaction and loyalty.
Engaged with key stakeholders to strengthen relationships and drive market relevance.
Achieved revenue and profit targets through effective management of customer engagements. Drove order forecasting and management processes to optimize performance. Cultivated client relationships by addressing inquiries and uncovering new business opportunities.
Coordinated project management efforts with internal teams, including software delivery and finance, to elevate service delivery standards and drive customer satisfaction.
Evaluated market trends and client feedback to propose solutions aimed at prolonging contract terms and incorporating supplementary products.
Led initiatives to identify and engage with emerging markets, enhancing buyer networks. Oversaw the evaluation and approval of potential buyers through comprehensive business plan reviews. Strategized and implemented market trend analyses to drive competitive sales strategies and business expansion.
Provided expert-level insights and vision on future developments within the consultancy market to enhance service offerings.
Achieved alignment of business strategies with board and shareholder objectives through effective execution. Delivered strategic recommendations to board and chairperson, enhancing their market awareness and guiding future company direction.
Formulated and implemented strategic business plans aimed at optimizing cost-effective operations and enhancing market development initiatives.
Achieved high employee satisfaction through effective recruitment and onboarding processes. Enhanced team performance by implementing structured performance reviews. Drove individual growth through tailored development initiatives.
Evaluated team effectiveness against departmental criteria, driving consistent achievement of performance standards.
Directed team efforts in addressing escalated issues, ensuring effective guidance and resolution strategies.
Coordinated project activities and provided work direction to enhance organizational efficiency and project outcomes.
SENIOR PROJECT MANAGER / Programme Manager
De La Rue
Dubai, United Arab Emirates
08.2018 - 07.2022
Directed complete project lifecycle for a portfolio of 3 Enterprise Projects (USD $13m) in collaboration with other project managers with ownership for defining, planning and monitoring project progress and delivery
Efficiently set-up the PMO and Quality Management Standards for Testing and Risk Management, for streamlined project execution
Drove Risk Assessment and Management, identified integration constraints and created a roadmap for the integration of all components, managed System Tests and UAT, provided updates and reports to highlight all aspects of project delivery
Conducted meetings with stakeholders and clients to ensure expectations were successfully managed through tracking project progress against deliverables and timelines
Led, trained and mentored the team members to ensure problems were promptly resolved and that KPIs were achieved. Monitored costs and budgets throughout the project lifecycle and maintained accurate records regarding spends
Developed & maintained collaborative relationships and liaised with clients to set budgets, gather requirements and establish deadlines. Served as the primary point of contact for communications between the customer and the organization
SENIOR PROJECT MANAGER
EXCEED TECHNOLOGIES
Dubai, United Arab Emirates
11.2016 - 08.2018
Defined and monitored project planning and delivery for a $16 million portfolio of three enterprise projects, coordinating efforts with other project managers.
Developed and integrated PMO framework alongside quality management protocols for testing and risk assessment to optimize project outcomes.
Established project frameworks for tracking progress, managing resources, and ensuring successful delivery of business and technical outcomes.
Organized and led discussions with stakeholders and clients to maintain clarity on project deliverables and timelines, ensuring successful management of expectations.
Implemented comprehensive leadership training and mentoring initiatives, ensuring timely resolution of issues and alignment with key performance indicators.
Strengthened client relations by effectively managing budget discussions, requirement collection, and deadline negotiations.
Managed budget monitoring and documentation of spending to support effective financial oversight.
SENIOR PROJECT MANAGER
PRIMUS SOFTWARE SOLUTIONS
Amman, Jordan
02.2012 - 11.2016
Oversaw and coordinated the end to end lifecycle of 5 enterprise projects (main 3 projects budget USD $10m+) utilizing PMP methodologies in collaboration with project managers ensuring delivery targets were achieved
Managed all activities throughout the project lifecycle including proposal development, project delivery, stakeholder engagement, post-implementation project reviews, project close out and Steering Committee reporting
Accountable for defining, planning, managing and monitoring project progress including setting budgets, overseeing change delivery and providing governance to ensure business and technical objectives were achieved
Regularly monitored project deliverables and measured their impact on other areas of the business
Provided leadership to team members ensuring deliverables were achieved in line with agreed timeframes
Established and directed the PMO for the programme whilst managing testing and risk management quality standards
Appointed as the primary point of contact for communications between the customer, organization and Microsoft
Built and maintained effective and collaborative relationships with clients, internal departments and key stakeholders
Maintained and updated timely and accurate records of expenditure, accounting, billing and costing
BUSINESS ANALYST
PRIMUS SOFTWARE SOLUTIONS
Amman, Jordan
02.2010 - 02.2012
Worked on 13M dollar projects
Primarily accountable for leading and directing a project team through auditing of functions and implementation of improvements to IT software and procedures including front end and network security systems
Directed the full end to end lifecycle of projects with accountability for defining, planning, monitoring and managing project progress and governing the program to ensure objectives were delivered on time and to budget
Defined and executed project plans, developed training and testing approaches for the project, managed risks, ensured quality of project outcomes and deliverables, and delivered effective leadership to the project team
Monitored risks, costs and deliverables to ensure project budgets were understood and accepted by stakeholders
Reviewed, evaluated and standardized processes and improved network reliability and scalability
Instrumental in delivering several MIS, customer loyalty and process improvement projects including the introduction of an EPOS system and front/back end systems implementation
Education
MBA - Business Administration - Concentration Marketing
New York Institute For Technology (NYIT)
Amman, Joran
01-2007
Bachelor of Science - Computer science
Yarmouk Univerisity
Irbid Jordan
01-2003
Skills
Teamwork and collaboration
Problem-solving
Team leadership
Creative thinking
Active listening
Effective communication
Adaptability and flexibility
Verbal and written communication
Decision-making
Detail-oriented
Relationship building
Client relationship management
Analytical thinking
Strategic planning
Accomplishments
Managed Customers Globally
Achieved revenue and growth over $200M
Supervised team of 40 staff members.
Business Development: - Developed strong relationships with key referral sources which resulted in 15% increase in referrals over one-year period.Initiated two key partnerships which resulted in 35M each
Training - Designed and executed one-month training program for company sales team, increasing employee productivity and product knowledge.
Product Marketing - Offered comparable product substitutions and alternative locations to clients when desired merchandise was out-of-stock.
Collaborated with team of 40 in the development of Digital Tax Stamp
Affiliations
Project Management Institute
Middle East leadership Academy
Interests
Technology, Sports, CSR
Certification
Project Management Professional (PMP)
Languages
Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)
Early Career Summary
SENIOR DEVELOPER | BUSINESS ANALYST: PRIMUS, AMMAN, JORDAN: FEB 2006 – JAN 2007
DEVELOPER: PRIMUS, AMMAN, JORDAN: FEB 2003 – JAN 2006
Timeline
Senior Account Director
Crane Authentication
05.2025 - Current
Account Director
De La Rue
08.2022 - 05.2025
SENIOR PROJECT MANAGER / Programme Manager
De La Rue
08.2018 - 07.2022
SENIOR PROJECT MANAGER
EXCEED TECHNOLOGIES
11.2016 - 08.2018
SENIOR PROJECT MANAGER
PRIMUS SOFTWARE SOLUTIONS
02.2012 - 11.2016
BUSINESS ANALYST
PRIMUS SOFTWARE SOLUTIONS
02.2010 - 02.2012
MBA - Business Administration - Concentration Marketing