Momin Hassan
Dubai,UAE
Summary
With over a decade of expertise in digital strategy and E-Commerce, while consistently driving growth in highly competitive markets by leading transformative initiatives across various industries such as Fashion, FMCG, Hospitality, Electronics, B2C/B2C and digital channels. My passion lies in aligning digital strategies with business objectives, ensuring seamless integration across various sub-channels, and delivering consumer-centric programs that exceed revenue targets. Excelling at collaborating with cross-functional teams, franchise partners, and regional stakeholders to execute comprehensive digital commerce strategies that enhance market share and customer satisfaction. My ability to analyze digital shelf performance metrics and derive actionable insights has consistently led to improved conversion rates and increased online visibility. My leadership is characterized by fostering a culture of continuous improvement, innovation, and agility, enabling my teams to thrive in fast-paced environments. What sets me apart is my strong data-driven approach combined with a commitment to fostering collaborative, inclusive, and high-performing teams. Dedicated to empowering others through knowledge sharing, mentoring, and leading by example, ensuring collective success in all activities. With a proven track record in digital marketing, SEO, innovative E-Commerce project management, and IT project management that drive measurable business outcomes.
Overview
14
14
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work history
Digital Director
The Closet General Trading LLC
Dubai, UAE
04.2023 - Current
- Spearheaded system development and operational enhancements for desktop and mobile platforms, resulting in increasing user engagement by 30% and conversion rates by 20%.
- Initiated digital transformation strategies, enhanced existing digital channels, and introduced new digital channels which increased online sales by 30% and increased mobile conversions by 25%.
- Directed cross-functional teams in adopting customer-centric strategies, improving customer satisfaction by 15% and ensuring seamless integration of brand strategies across eCommerce channels.
- Implemented industry-leading SEO strategies and best practices that boosted organic search rankings by 25% and significant increases in targeted traffic.
- Developed strategic partnerships with industry influencers and directed multi-channel marketing campaigns that increased market share by 30% and brand visibility by 40%.
- Worked with cross-functional teams to introduce new website features products and functionality.
- Managed team of 18 staff, driving performance with motivational strategies to exceed sales targets.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
Senior Product Manager - Digital & E-Commerce
Creative971 - Web Development Agency
Dubai, UAE
01.2022 - 03.2023
- Led the strategic planning and execution of digital transformation projects, collaborating with regional eCommerce and franchise teams, resulting in a 25% increase in market share
- Directed comprehensive digital marketing and SEO/SEM initiatives, significantly improving digital shelf performance metrics and increasing customer conversion rates by 20%
- Crafted and executed detailed project plans, efficiently allocating resources, and ensuring timely completion of projects, resulting in a 15% reduction in project timelines
- Facilitated client workshops and introduced innovative digital solutions that resulted in a 20% increase in client satisfaction and retention
- Developed and implemented SOPs, SLAs, and project management tools, mitigating risks and enhancing team productivity by 30%.
- Designed and implemented training to further develop staff based on business goals.
- Represented organisations at seminars, conferences and business events.
- Defined project scope, deliverables, system requirements, and software requirements to meet stakeholder and business needs.
- Oversaw execution of Enterprise Projects from inception to execution.
E-Commerce Operations Manager
Jumla Now Mobile Phones & Electronics
Dubai
09.2020 - 01.2022
- Managed comprehensive budget and P&L oversight, leading to a 20% increase in profitability while optimizing financial performance across eCommerce operations
- Introduced a highly efficient supply chain management ecosystem, enhancing operational transparency and efficiency by 25%, and reducing lead times by 15%
- Negotiated pivotal distribution agreements with leading global brands, expanding market reach by 30% and enhancing visibility on key eCommerce platforms
- Engineered strategic recruitment and training programs, building and mentoring high-performing teams, leading to a 25% improvement in team retention and productivity
- Led the development and successful launch of mobile apps and e-commerce platforms, expanding sales channels and driving sustained revenue growth by 35%.
Project Manager - Digital & E-Commerce
Creative971 - Web Development Agency
Dubai
09.2019 - 09.2020
- Directed the end-to-end management of complex digital projects, ensuring precision and adherence to high-quality standards, which resulted in a 20% improvement in project delivery timelines
- Headed technical integrations which enhanced eCommerce and mobile operations across various digital platforms and increased operational productivity by 15%
- Leveraged automation tools and advanced analytics, streamlining processes and improving performance metrics, leading to a 25% increase in productivity
- Led client-facing workshops, gathering requirements and facilitating data discovery for complex eCommerce projects, which resulted in a 30% increase in client satisfaction
- Delivered extensive training to the Project Management Team on project management tools and modern digital marketing techniques, boosting team productivity by 20%.
E-Commerce Site Optimization Manager
AW Rostamani Group (AWR)
Dubai
01.2017 - 09.2019
- Pioneered the development and launch of AWR’s initial eCommerce ventures, Maison7.com and Americanrag.ae, leading to a 20% increase in online sales within the first year
- Managed the eCommerce daily operations and the eCommerce P&L while maintaining a 25% annual improvement in eCommerce profitability
- Improved site visibility and organic traffic through comprehensive SEO strategies which significantly enhanced search engine rankings and increased revenue by 15%
- Expanded brand presence on major eCommerce platforms like Amazon and Noon, contributing to an increase in market share and a 20% in overall revenue
- Created SOPs with a focus on SEO and digital marketing best practices that streamlined eCommerce operations and reduced human errors
- Headed recruitment, training, and development of a dedicated eCommerce team, improving team retention and overall performance.
Content Team Leader
Amazon (Souq.com)
Dubai
06.2015 - 01.2017
- Led a dynamic team of Content Specialists in executing a content strategy that increased conversion rates through SEO-optimized listings, engaging content, and brand-aligned product pages
- Updated content creation workflows by introducing efficient communication strategies and process optimizations, reducing time-to-market for listings by 15%
- Developed an in-depth procedure for tracking and monitoring content performance metrics, providing actionable insights that led to an increase in content effectiveness and productivity
- Cultivated a culture of collaboration among content, category, and studio production teams, ensuring seamless project execution and adherence to quality standards
- Contributed to the professional growth of team members to enhance their content creation skills and accelerate project delivery timelines by 10%.
Content & Messaging Specialist
MTN Telecom
Khartoum, Sudan
11.2010 - 06.2015
- Managed multi-channel advertising campaigns to support sales objectives.
- Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
- Analysed paid and organic website data to enhance Return On Investment (ROI).
- Leveraged market and competitor data to identify market opportunities and gaps.
- Evaluated campaign performance to optimise return on investment.
Education
Bachelor’s Degree in Business Administration (BBA) - Business Management
American University
USA 09.2005 - 06.2009
Associate's degree - International Business Management
Kingston College, Canada
Canada 09.2003 - 06.2005
High School Diploma - General Studies
McLean High School, Virginia, USA
USA 09.1996 - 06.1999
Skills
- Digital Transformation & Automation
- SEO, SEM & Digital Marketing
- Project Management & CRM Platforms
- E-Commerce Strategy & Execution
- Data Analysis & Reporting
- Omni-Channel Marketing Campaigns
- Cross-Functional Team Leadership
- Adaptability & Agility
- Data-Driven Decision Making
- Strategic Thinking & Problem Solving
- Stakeholder Communication
- Mentorship & Team Development
Certification
- Artificial Intelligence for Project Managers, Project Management Institute (PMI), 2024
- AI-Driven Project Management: Techniques and Insights, Project Management Institute (PMI), 2024
- Introduction to Artificial Intelligence, National Association of State Boards of Accountancy (NASBA), 2024
- Improving SEO for Ecommerce Sites, LinkedIn Learning, 2023
- E-Commerce Fundamentals, LinkedIn Learning, 2022
- Marketing Foundations: Ecommerce, LinkedIn Learning, 2021
Languages
English
Native
Arabic
Native
Timeline
Digital Director
The Closet General Trading LLC
04.2023 - Current
Senior Product Manager - Digital & E-Commerce
Creative971 - Web Development Agency
01.2022 - 03.2023
E-Commerce Operations Manager
Jumla Now Mobile Phones & Electronics
09.2020 - 01.2022
Project Manager - Digital & E-Commerce
Creative971 - Web Development Agency
09.2019 - 09.2020
E-Commerce Site Optimization Manager
AW Rostamani Group (AWR)
01.2017 - 09.2019
Content Team Leader
Amazon (Souq.com)
06.2015 - 01.2017
Content & Messaging Specialist
MTN Telecom
11.2010 - 06.2015
Bachelor’s Degree in Business Administration (BBA) - Business Management
American University
09.2005 - 06.2009
Associate's degree - International Business Management
Kingston College, Canada
09.2003 - 06.2005
High School Diploma - General Studies
McLean High School, Virginia, USA
09.1996 - 06.1999
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