MONA EBRAHIM ALI AL HAMMADI
Dubai
Summary
Motivated Public Relations graduate seeking to grow within a government-driven communication environment. Brings two years of hands-on experience in digital content creation, platform performance tracking, and audience engagement across TikTok, Instagram, X, YouTube, Facebook, and LinkedIn. Proven ability to support integrated campaigns, deliver compelling content, and thrive in fast-paced institutional settings.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Junior Executive, Advertising & Social Media Department
Memac Ogilvy Dubai
01.2023 - Current
- - Managing brand accounts across Instagram, TikTok,
and YouTube, optimizing engagement and audience reach.
- - Developing content calendars and collaborating with creative teams to align visuals and captions with brand tone.
- - Tracking and reporting monthly performance analytics and engagement trends.
- - Engaging in cross-functional brainstorming sessions for campaign ideation and rollout.
- - Ensuring alignment with platform algorithms and trend shifts to maintain relevance and visibility.
- - Monitoring social trends and proposing relevant content directions based on audience behavior.
- - Maintaining knowledge of each platform's best practices and algorithm updates.
- - Responding to audience comments and direct messages in a timely and brand-aligned tone.
- - Supporting team meetings with insights, trend observations, and competitor comparisons.
- - Utilizing Meltwater for media tracking and Vuelio for content creator database updates.
Education
Bachelor of Arts - Public Relations
University of Sharjah
Sharjah 01.2020
IELTS Band 5
British Council
Dubai01.2019
Skills
- Content creation and management
- Social media strategy
- Digital campaign execution
- Cross-platform engagement (TikTok,
Instagram, X, YouTube) - Trend Monitoring
- Government and corporate communication
- Crisis and internal communication
- Community outreach
- Analytics and reporting tools
- Influencer analysis
- Microsoft Office proficiency
- Collaborative teamwork
- Meltwater
- Vuelio
- Platform Algorithms
Certification
- - Social Psychology – Wesleyan University 2021
- - Innovation course _ Mohammed bin Rashid Centre for Government Innovation 2022
- - Microsoft Word – Tadarab Platform 2021
- - Introduction to the Digital Advertising Landscape – The Trade Desk Edge Academy 2022
- - Let's Gear Up to Volunteer and Defy COVID-19 – MBRU 2021
INTERESTS
• - Traveling
• - Reading
• - Language Learning
LANGUAGES
• - Arabic – Native
• - English – Professional Proficiency
Timeline
Junior Executive, Advertising & Social Media Department
Memac Ogilvy Dubai
01.2023 - Current
Bachelor of Arts - Public Relations
University of Sharjah
IELTS Band 5
British Council
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