MONA EL ZOGHBY

• Developing Regional Marketing plans and country marketing plans; in partnership with key commercial stakeholders
• Operating E-commerce Maintenance and Communication
• Digital Transition and Support Training within region
• Rollout of Digital Training Software - Percolate and Sprinkler
• Project Management with Corporate Digital Team
• Update and Maintain Sales App, Awareness and User Training
• Co-ordination and delivery of cohesive and comprehensive regional/local marketing communications plan achieved by active liaison across marketing team to determine requirements and priorities.
• Coordinate with Corporate (structure) and colleagues (content) to deliver effective website(s) in required language.
• Maintain and Prioritize database of marketing tools necessary for dealer and internal sales process
• Create and design Lead generation campaigns using various Digital tools as Social Media and Email Marketing
• Execution of regional and country marketing plans working closely with Regional Marketing/CE Leader and SBUs

ACHIEVEMENTS

• Social Media Management:

Successfully increased social media followers by 30% in the first year through strategic planning and optimized budget allocation for effective paid ads, Enhanced brand visibility by strategically developing and executing targeted marketing campaigns.

• Email Marketing for Lead Generation:

Introduced and implemented an email marketing strategy resulting in a remarkable 50% increase in lead generation within one year.

• Company Rebranding and Identity Communication:

Spearheaded the communication efforts during the company's rebranding as the AFMET brand ambassador, ensuring a seamless transition and successful establishment of the new identity.

• Sales Team Training and Digital Application Guides:

Conducted regular training sessions for the sales team, equipping them with the necessary skills to leverage various digital applications

Authored comprehensive guides facilitating effective utilization of digital tools in sales operations to increase user with 20% and eventually moving to 90% digital.

• DS WORLD Dental Congress Digital Communication Campaign:

Orchestrated and led the DS World Dental Congress digital communication campaign, achieving unprecedented success in 2023

Strategically crafted and executed a comprehensive plan that outperformed global brand campaigns and boosted 20% tickets sales.

• Brand Campaign Leadership (Quarterly Communication Plan):

Headed the communication of the brand campaign, overseeing content creation, strategy development, planning, and execution within the quarterly communication plan. Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.

• CRM Collaboration for Lead Management and ROI Measurement:

Worked closely with the CRM team to develop a lead management process, ensuring a seamless flow of leads

Implemented effective measures for ROI (Return on Investment) measurement, contributing to data-driven decision-making and maximizing the value of marketing efforts

Developed and implemented social media strategy to increase engagement and reach new audiences.

• Developing, implementation and measure success of global Marketing strategy across MEAT , including Educational Events, CRM, New Product Launches, Lead generation strategies, Digital marketing, and Budgeting.
• Assisted in developing and growth of company's social media platform and nearly doubled sales resulting from Education and Marketing activities.
• Working closely with Media partners to implement global strategy in Indirect and direct markets
• Brand awareness through developing B2B and B2C targeted campaigns for Patients and customers
• Preparing annual media plan including all planned advertisement, PR, and campaigns with media partners (Magazines, newspapers, Email campaigns)

ACHIVMENTS

• 2015-2020 increased brand awareness through participating in main Orthodontic society conferences across EMEA eg: SOS, IOC, JOS, EOS, LOS
• ·2015-2020 Organizing Yearly international Orthodontic conference for 300+ orthodontics
• ·Building database of 5000+ Orthodontist in EMEAI in 5 years
• ·Introduced Digital Marketing, E-Newsletter, SMM and reached 12,000+ followers and 10% ROI
• Https://www.facebook.com/ormcoindia/) (https://www.facebook.com/ORMCO- Middle-East (www.facobook.com/ORMCO-Turkey)
• 60+ annual Seminars, and On-Line Webinars
• Market Growth in KSA from 2017-2020 from $500K to $4M
• Launching of ORMCO India, Romania Doctors website as well as end patients' websites in India and ME – Damon Smile ME

• Executing Marketing Campaigns, tracking success of PPC and SEO campaigns
• Marketing support for Business Partners
• Contribute to building the annual marketing plan according to given budget that includes brand awareness & lead generation actions for the region, adding customized activities per country.
• Arranging brand participation in main Trade shows and Exhibitions
• CRM, managing leads flow and qualification and measuring ROI.
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Main Events organized:

Middle East Electricity Exhibition (MEEE) Feb 2013 Dubai - UAE (February 2013) ADIPEC November 2013 ABUDHABI – UAE November 2013

ELECEXPO Casablanca – Morocco (20 – 23 November, 2013)

• Providing Customer Relationship Management
• 2M EGP portfolio of Key Multinational Accounts, Ex: Procter & Gamble, HSBC and L'Oréal
• ACHIEVEMENTS
• 20% revenue increase on assigned portfolio
• 15% growth in the number of accounts