Hi, I’m
Monali Patil
Senior Retention Executive
Dubai,UAE
Summary
Dedicated CRM Specialist with a proven track record in managing customer data and supporting customer engagement initiatives. Experienced in ensuring data accuracy, optimizing CRM systems, and contributing to overall customer relationship strategies. Skilled in lead management, email campaign coordination, and data analysis to drive improved customer experiences and business outcomes. Adept at providing technical support and maintaining compliance with data protection regulations. Ready to leverage expertise in CRM processes and tools to enhance customer satisfaction and organizational success.
Overview
7
years of professional experience
Work History
Deriv, Dubai, UAE
Senior Retention Marketing Executive
12.2023 - Current
Job overview
- Creating and scheduling WhatsApp and email campaigns, newsletters, and other customer communications and their delivery for maximum impact.
- Implementing WhatsApp strategies resulting in a 150% increase in top-of-funnel management efficiency
- Identified new customer segments and target audiences to expand reach using CleverTap Analytics and funnels.
- Planned events and activations to enhance feedback surveys and customer engagement.
- Creating and managing reports and dashboards to analyze CRM data, including customer interactions, sales performance, and campaign effectiveness.
Rapido, Bangalore, India
Retention Marketing Specialist
05.2021 - 11.2023
Job overview
- Developed and managed a promotional calendar encompassing push notifications, SMS, and email channels to drive daily app opens and boost in-app purchases.
- Led the execution and reporting of SMS, WhatsApp, push notifications, and email campaigns and maintained documentation related to CRM processes, workflows, and best practices.
- Utilized customer segmentation techniques to analyze data cohorts, enabling the creation of highly personalized marketing and communication strategies tailored to individual customer preferences and behaviors.
- Conceptualized and implemented innovative initiatives and campaigns, such as Moment marketing, aimed at increasing customer engagement and driving repeat revenue.
- Collaborated with cross-functional teams to brief content and design requirements for new initiatives, ensuring the quality of deliverables and conducting product testing to optimize performance.
Swiggy, Nagpur, India
Assistant Manager Growth and Retention
03.2019 - 03.2021
Job overview
- Oversaw the entire customer journey, meticulously managing and enhancing the end-to-end customer experience flow on the app focusing on retention and re-engagement to maximize customer lifetime value (LTV).
- Developed and executed strategies to retain existing customers, including identifying and addressing churn risk factors (reducing churn) and designing win-back campaigns to achieve P&L goals"
Reliance Jio, Mumbai, India
Assistant manager
08.2017 - 11.2019
Job overview
- Used CleverTap and MadMe platforms to engage users effectively on Jio.com and Jio engage platform.
- Maintained reports on affiliate partners and their conversion performance.
- Handled retention for newly launched online verticals/games from start to finish, boosting growth through a structured approach. Analyzed customer journey from trial to purchase.
Education
MICA University , India
Diploma from Diploma in Advance Digital Marketing and Branding Communications
/2019 - /2020 (1 year)
Yashwantrao Chavan College of Engineering , India
Bachelor of Engineering from Information Technology
/2014 - /2017 (3 years)
Government Polytechnic , India
Diploma from Information Technology
/2011 - /2014 (3 years)
Skills
- Retention Marketing Strategy
- Customer Segmentation
- Email Marketing Automation
- CleverTap tool management
- A/B Testing
- Data Analysis and Interpretation
- Customer Relationship Management
- Loyalty Program Management
- Cross-Functional Collaboration
- Communication and Presentation Skills
Languages
Arabic
Beginner
English
Proficient (C2)
Affiliations
- Ballet dancing
- Swimming
Timeline
Senior Retention Marketing Executive
Deriv
12.2023 - Current
Retention Marketing Specialist
Rapido
05.2021 - 11.2023
Assistant Manager Growth and Retention
Swiggy
03.2019 - 03.2021
Assistant manager
Reliance Jio
08.2017 - 11.2019
MICA University
Diploma from Diploma in Advance Digital Marketing and Branding Communications
/2019 - /2020 (1 year)
Yashwantrao Chavan College of Engineering
Bachelor of Engineering from Information Technology
/2014 - /2017 (3 years)
Government Polytechnic
Diploma from Information Technology
/2011 - /2014 (3 years)
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