Visionary IT leader with 19+ years of global experience delivering enterprise-scale digital transformation across real estate, retail, and technology domains. Proven track record of driving growth through innovative mobile apps, web platforms, AI-powered internal tools, and customer-centric digital ecosystems. Expert in managing cross-functional teams, agile delivery, cloud technologies, and data-driven strategies that align with business outcomes and executive objectives.
Overview
21
21
years of professional experience
3
3
Certification
Work History
Assistant Vice President - Digital & Web
DAMAC Properties
Dubai, UAE
05.2020 - Current
Delivered DAMAC Living, DAMAC 360, DAMAC Agents, DAMAC Central, and Discover Dubai apps, each targeting specific customer segments and driving user engagement.
Directed operations for 10+ high-traffic websites, including new builds and NFT platforms, hosted on multi-cloud architecture.
Integrated over 20 platforms, including UAEPASS, DLD APIs, CRM, and diverse payment gateways.
Oversaw agile delivery via 4 sprint teams and 2 Kanban teams managing web/app support.
Built and led a 50+ member hybrid digital team across product, UX, engineering, QA, and support.
Chaired monthly executive governance sessions with leadership to track delivery KPIs and roadmap alignment.
Managed department budget across T&M, fixed bid, and professional services engagements.
Product Manager
Emaar Properties PJSC
Dubai, UAE
03.2019 - 04.2020
Launched and scaled Emaar One mobile app across UAE and Egypt, streamlining resident services and community features.
Directed delivery of Emaar’s core marketing and hospitality websites, enhancing brand visibility and inbound traffic.
Managed agile teams through sprints, QA/UAT cycles, and post-launch optimization.
Integrated CRM systems, analytics, and payment gateways to enable omnichannel engagement.
Documented product requirements, specifications, and KPIs to ensure roadmap clarity.
Product Manager
Tesco Stores Ltd.
Bangalore, IN | London, UK | Malaysia | Thailand
12.2005 - 03.2019
Strengthened company's business by leading implementation of centralized customer demand forecasting & ordering system in Asia and Central Europe shops.
Owned product roadmap, created functional workflows, and led multiple agile delivery squads.
Enabled shift from rule-based to data-driven forecasting through Hadoop data lakes and predictive analytics.
Documented user stories, business processes and analyzed procedures to see that they would meet changing business needs.
Created workflow diagrams to clearly demonstrate Supply chain processes.
Product backroom grooming & sprint backlog build, sprint. planning/review & retro are conducted on regular cycles.
Managed scrum teams to run the sprints for development projects.
Country service support & governance using Agile - Kanban board.
Analyzed performance metrics such as customer service level, waste performance & stock holding to identify opportunities to improve sales forecasting and stock ordering accuracy.
Trained, coached and mentored business operations team in countries to ensure smooth adoption of new program with onsite co-ordination.
Collaborated with engineering teams to implement organization initiatives - security enhancements, disaster recovery management, audit & GDPR compliance needs.
Built data ingestion interfaces for forecasting data sources into Hadoop to enable demand forecasting step change of rule based to ML based.
Supported leadership team and project stakeholders with reporting, analysis and business presentations on project developments and feature implementation.
Supported applications for the business across UK, Thailand, Malaysia, Czech, Slovak, Hungary, Poland, Shanghai, Turkey & USA.
Software Engineer
Data Software Research Company
Chennai, IN
07.2004 - 11.2005
Contributed to end-to-end development of enterprise applications in a collaborative team environment.
Interfaced with analysts to understand and implement functional specifications.
Wrote scalable, modular code and ensured high code quality through unit and integration testing.
Supported live deployments and participated in system troubleshooting.
Education
Bachelor of Technology - Engineering
Cochin University Of Science And Technology
Kerala, India
2002
Skills
Digital Product Strategy & Ownership
Enterprise IT & Web Platform Leadership
Mobile App Development (iOS/Android/React Native)
Generative AI Implementation (ChatGPT API, AI Ops)
Associate Vice President – Digital Banking Product Manager at Ujjivan Small Finance Bank Ltd.Associate Vice President – Digital Banking Product Manager at Ujjivan Small Finance Bank Ltd.