Summary
Overview
Work History
Education
Skills
Interests
Timeline
Generic
Monika Siersema

Monika Siersema

Digital Transformation And Branding
Dubai

Summary

Enthusiastic Communication expert eager to contribute to team success through consistent hard work, attention to detail and excellent organisational skills. Clear understanding of global market trends, project management and digital transformation. Motivated to learn, grow and excel in multi cultural environment.

Overview

17
17
years of professional experience
4
4
years of post-secondary education
4
4
Languages

Work History

Corporate Branding and Digital Assets

DP World, Emirates
Dubai
01.2019 - Current
  • Key role handling digital transformation platforms and global brand refresh
  • Developed brand strategy, communication plans, road maps, and progress metrics
  • Trained key stakeholders and implemented redesigning of business assets, digital assets, narrative, and global brand site
  • Leading change management and governance of communication materials for new brands and Expo2020
  • Conducting global training on digital solutions, content creation, and tone of voice
  • Managing communications, technology and branding, with specific focus on communication strategy, asset management, campaigns, cloud-based applications and resource/traffic management for group
  • Successfully managing creative agencies, contracts, service providers, internal business units, regional leads, and print & production producers
  • Researched and procured digital platforms/services to support group’s strategy - costing over $3000K
  • Project Manager for existing and new enterprise digital platforms and global brand governance platforms - from idea creation to execution
  • Working closely with internal/regional leads to roll out campaigns and group’s strategy i.e Sustainability initiatives such as United for Wildlife, Our World our Future, Our Principles, and many more
  • In charge of developing, classifying, and adding metadata. Defined and positioned multi-channel product brands and set logical indexing structures to organize assets
  • Enhanced user experience of digital platforms. Increased platform’s traffic by more than 200% over first 5 months
  • Launched more than 6 new platforms and processes
  • Developer for publisher templates, time management, content briefing form, managing brand strategy, creative development, brand compliance and workflow
  • Operations manager for creative team of designers and external agency for global projects
  • Executed brand refresh across all journey touchpoints, developed product brands, rebranding of business collateral, merchandising and handling print and production
  • Executed team building activities, on-boarding of new members, and internships
  • Managed team of designers, overseeing hiring, training and professional growth of employees.
  • Managing brand visual identity queries from internal and external stakeholders on daily basis
  • Used critical thinking to break down problems, evaluate solutions and make decisions
  • Identified issues, analyzed information and provided solutions to problems.

Global Marketing and Corporate Communications Specialist (Head

SUPREME GROUP
Dubai
01.2012 - 01.2013
  • Lead development, branding, sourcing and delivery of all internal and external communication collaterals (website, print, exhibitions, digital, gifts, events and office interior)
  • Responsible for marketing budget and coordination between design department and other corporate departments, including external vendors
  • Website management including updating and editing content for external and internal sites
  • Controlling and managing IT access rights for portals, social platform, Outlook and leave application platform
  • Established negotiation and finalisation of various quotations and samples with vendors, ensuring all projects were delivered within budget, quality and time frame
  • Streamlined vendor management process by establishing a new tracking system for all projects
  • Negotiated vendor contracts by working closely with procurement
  • Vendor management, comprising of raising Purchase Orders, Invoices and Payments’ for communication department
  • Liaising with finance and department heads involved
  • Accountable for entire corporate/merchandising inventory
  • Spearheaded corporate events: Right from sourcing venues, payments, sourcing photographer, etc.

Senior Communication Specialist

Maersk, APM Terminals
Pune
01.2010 - 01.2012
  • Global IT Project Management (APM Terminals Head Office):
  • Managing and organising weekly corporate Regional meetings and Global workshops
  • Conducted and published quarterly surveys for various departments, along with delivering analytical background
  • Designed reports, presentations, dashboards and activity pipelines
  • Lead and delivered all Project Management Office communication decks, including conducting communication training sessions
  • Liaised with corporate heads, in order to develop brand image
  • Ownership of designing and maintaining internal SharePoint sites for Global IT Head office
  • Controlled and mapped access rights for these sites. Created centralised documents access and control
  • Responsible for publishing and editing Intranet newsletters, pages, files and articles
  • Ensuring the usage of the intranet (Quaysite) was optimized, by conducting surveys and polls
  • Lead the IT Project portfolio dashboards - monthly and quarterly reports
  • Conducted communication trainings for improving knowledge sharing and communication skills within APM Terminals
  • Planned, organised and managed global IT workshops in the Netherlands
  • Drove best practices sharing within company to ensure proper governance for regions and terminals
  • Ensured all implemented processes and procedures were documented and updated regularly
  • Brand management of all corporate communication tools.

Senior Copy Writer, writer

F Designs
Pune
01.2007 - 01.2010
  • Responsible for delivering creative content writing, editing and conduct brain storming sessions, with advertising agencies and design studios for websites, company presentations, products, banners, pamphlets, educational curriculum, brochures, annual reports, packaging materials and advertising campaigns
  • Produce captivating phrases and content for campaigns, logos and exhibitions
  • Preparation of newsletters and videos
  • Provided concepts/ideas for promotional offers
  • Worked closely with clients to highlight their brand image effectively to their target audience, suggesting appropriate communication channels.

Senior Client Servicing Agent

WNS Global Services
Pune
01.2007 - 01.2010
  • Supported backend banking for First Choice and TUI travel companies
  • Direct communication with clients (UK clients) for refunds, booking conflicts, online payments, money transfers and reversals
  • Performed several accounts payable tasks
  • Resolved issues related to travel bookings (Helpdesk)
  • Actively participated and hosted annual events.

Copy Writer and Client

Interics Designs Pvt. Ltd
Pune
01.2006 - 01.2007
  • Delivered media content at fixed deadlines with high quality and creativity
  • Developed ideas for various projects, handled specific media requirements of clients providing them with new branding options
  • Responsible for content on brochures, advertisements, pamphlets, newsletters, promotions, events, websites, exhibitions and internal and external corporate branding exercises
  • Liaised between the clients and the designers to develop effective copy and design results.

PR & Publicity Coordinator

Wisitex Foundation
Pune
01.2005 - 01.2006
  • Responsible for event management, ensuring stakeholders requirements were met, arranging venues and booking stands for the exhibitions
  • Liaised between the director and the advertisers for promotion of the events through different media channels
  • Managed and arranged seminars, lectures and conferences
  • Provided training for internal and external communication.

Assistant Director

Education and Media Research Centre, Pune University
01.2003 - 01.2005
  • Involved in the filming and production of educational documentaries
  • Responsible for research, brain storming and script writing
  • Supported all production tasks – filming in indoor studios and outdoor locations, photography, talent acquisition, costumes and editing of videos on Final Cut Pro
  • Responsible for coordinating, rehearsing and managing the artists.

Education

Bachelors - Commerce – Banking and Finance

Symbiosis College, Pune University
01.2000 - 01.2003

Masters - Mass Communications

SNDT College, Mumbai University
11.2003 - 01.2005

Skills

Software knowledgeundefined

Interests

Dancing and cardio exercises

Reading

Crochet

Staying on trend

Timeline

Corporate Branding and Digital Assets

DP World, Emirates
01.2019 - Current

Global Marketing and Corporate Communications Specialist (Head

SUPREME GROUP
01.2012 - 01.2013

Senior Communication Specialist

Maersk, APM Terminals
01.2010 - 01.2012

Senior Copy Writer, writer

F Designs
01.2007 - 01.2010

Senior Client Servicing Agent

WNS Global Services
01.2007 - 01.2010

Copy Writer and Client

Interics Designs Pvt. Ltd
01.2006 - 01.2007

PR & Publicity Coordinator

Wisitex Foundation
01.2005 - 01.2006

Masters - Mass Communications

SNDT College, Mumbai University
11.2003 - 01.2005

Assistant Director

Education and Media Research Centre, Pune University
01.2003 - 01.2005

Bachelors - Commerce – Banking and Finance

Symbiosis College, Pune University
01.2000 - 01.2003

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Monika SiersemaDigital Transformation And Branding