Mostafa Awwad
Performance Manager
Dubai
Summary
As a performance manager, I thrive at the intersection of data-driven marketing and creative problem-solving. With a passion for harnessing the power of paid media to drive tangible results, I have honed my skills in optimizing digital advertising campaigns to deliver exceptional ROI.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Performance Manager
Socialize
07.2024 - Current
- Develop and execute performance marketing strategies to increase lead generation, customer acquisition, and revenue growth.
- Manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and other relevant channels.
- Conduct keyword research, competitive analysis, and audience targeting to optimize campaign performance.
- Create compelling ad copy and visuals that resonate with our target audience and drive engagement.
- Monitor campaign performance, analyze key metrics, and provide actionable insights to improve ROI and conversion rates.
- Collaborate with internal teams including content creators, designers, and developers to ensure cohesive campaign execution.
- Stay updated with industry trends, best practices, and new technologies to continuously improve our marketing efforts.
- Utilize analytics tools to track campaign performance, generate reports, and present findings to stakeholders.
- Make proactive suggestions to improve performance and achieve KPIs while aiming to achieve maximum profitability.
Paid Search Manager
Jellyfish
8 2022 - 06.2024
- Mastering Jellyfish's methodologies and internal tools required to deliver efficient and profitable digital marketing campaigns (predominantly through PPC).
- Formulating campaign strategy, researching keywords & potential marketing channels,
- analyzing competitors, and testing. Analyzing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed the client expectations and KPIs.
- Project managing all of the activity and processes required to run campaigns proficiently Producing client-facing reports.
Paid Search Manager
Ventures Middle East (VME)
03.2022 - 07.2022
- Manage and optimize social media campaigns – LinkedIn + Facebook
- Strategize and optimize PPC campaigns daily
- Execute keyword research and target audiences.
- Plan budget and monitor bids to increase better ROI.
- Track KPIs to evaluate performance and pinpoint issues.
- Compose appealing and brief copies for adverts and creatives
- Deliver reports for administration and management
- Work towards targets and goals
- Stay up to date with PPC (Pay per click) advertising and SEM trends.
Marketing Manager
SDSx10 Digital Solutions
10.2021 - 03.2022
- Led the development, implementation, tracking, and optimization of PPC campaigns
- Create a content calendar and social media audit for the agency and clients
- Work closely with the sales team to identify market requirements and trends to tailor content to the specific needs of our clients
Marketing Executive
Yearex Group
04.2019 - 10.2021
- Content Strategy, Planning, Creation, and distribution
- managing the PPC and Social Media ads
- Marketing Deals with other companies
- Marketing Deals with Influencer
- The link between the team and the different companies Yemen-Ecuador-Dubai
Sales Executive
iSTYLE Middle East
02.2016 - 04.2019
- Understanding customer's needs and desires and giving the best possible solution.
- Suggesting products to the management, customers demand or released recently.
- Maintain knowledge of current sales and promotions, policies.
- Dealing with the B2B customers, selling software systems for restaurants and businesses.
Sales Executive
House of Fraser
08.2015 - 12.2015
- Dealing with customers and provide a high level of customer satisfaction.
- Dealing with customers and provide a high level of customer satisfaction.
- Maintain the cashier operations
- Following up on the defective units.
- Tracking sales daily, finding out top-selling items.
- Ensuring that we match the safety stock.
Accountant
syndicate of engineers
12.2012 - 07.2015
- Maintain and manage the establishment deposits and shares.
- Record the deposits and shares profit and loss.
- Weekly and monthly reports.
- Looking for the best investment opportunities
Education
The digital marketing Advanced track - Marketing
Udacity
Dubai 12.2020 - 04.2021
Bachelor's Degree - Accounting
Cairo University
Cairo 01.2008 - 04.2011
Skills
Campaigns Optimization
Google Ads
Amazon Campaigns
Keyword Research
Client Communication
Ad Copywriting
Data-driven decision-making
Bid Management
SEM
KPI Monitoring
Campaign Management
Client Engagement
Certification
Search Ads 360 Certification Exam
Languages
English
Arabic
Timeline
Performance Manager
Socialize
07.2024 - Current
Paid Search Manager
Ventures Middle East (VME)
03.2022 - 07.2022
Marketing Manager
SDSx10 Digital Solutions
10.2021 - 03.2022
The digital marketing Advanced track - Marketing
Udacity
12.2020 - 04.2021
Marketing Executive
Yearex Group
04.2019 - 10.2021
Sales Executive
iSTYLE Middle East
02.2016 - 04.2019
Sales Executive
House of Fraser
08.2015 - 12.2015
Accountant
syndicate of engineers
12.2012 - 07.2015
Bachelor's Degree - Accounting
Cairo University
01.2008 - 04.2011
Paid Search Manager
Jellyfish
8 2022 - 06.2024
Search Ads 360 Certification Exam
Search Ads 360 Certification Exam
Get It Done: Surprising Lessons from Motivation Science (Book Bite)
Smart Brevity: The Power of Saying More with Less (Book Bite)
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