Mostafa Fardoun
United Arab Emirates,Lebanon
Summary
Ambitious to grow professionally my career and add extensive knowledge in the endoscopy business.
With 9 years of experience in the GI field, dedication came through the journey of dealing with healthcare professionals overseas, collaborating with channel partners, and organizing educational and training events.
Working effectively in the team was the key factor of learning and developing new skills, studying markets updates, gaining more insights about the roadmap, and focusing on our goals.
Always looking forward to upscale my interpersonal expertise in customer service at the level of sales, public relations, guiding meetings, conducting trainings, presenting solutions, and improving the healthcare sector efficiently.
Overview
17
17
years of professional experience
20
20
years of post-secondary education
Work History
Senior Product & Application Specialist
Fujifilm FFME
Dubai, United Arab Emirates
01.2018 - 03.2025
- Company Overview: Fujifilm Middle East & Africa, Endoscopy Division
- Assisted the sales activities in the whole middle eastern countries and English speaking African countries.
- Worked with distributors in the following countries: UAE, Egypt, Iraq, Kuwait, Jordan, Qatar, KSA, Iran, Lebanon, Sudan, Bahrain, Yemen, Ethiopia, Nigeria, Ghana, Uganda, Tanzania, and Kenya.
- Arranged double visits with the distributors to meet the GI doctors, book demo sessions, and approach new accounts.
- Trained the new distributors on GI products vs competitors, and facilitate the understanding of the GI application to create the need based on the doctor's expertise and the targeted patients.
- Highlighted the unique features and the sales killer points to lock-out the tender specifications for any sales opportunity.
- Attended both diagnostic and interventional GI endoscopic procedures(Upper, Lower, ERCP, EUS) covering different applications: Polypectomy, Stenting, Bleeding management, Stone management, RFA, DBE, ESG, resection techniques EMR & ESD, and EUS drainage).
- Handled the demonstrations done in the region through reports to monitor the distributor's activities, end-user feedback, doctor's preferences, next action to be taken, and winning chances.
- Presenting Product Features and new technologies during GI events and exhibitions.
- Coordinated with team members for better market understanding through a detailed report after each business trip mentioning the status of the visited accounts, sales lead, KOL engagement, promising doctors, level of GI practice, and competitors activities.
- Gained personal knowledge through continuous learning about EUS, ESD, latest technologies, and new accessories.
- Attended training sessions to improve the presenting skills.
- Conducted operation trainings for doctors, reprocessing training for nurses, and handling training for engineers to secure a positive demo feedback and to reflect the professional vision and mission of the company I am representing.
- Arranged for the first biomedical engineering training in the region for the endoscopy staff and engineers to increase the awareness in terms of technologies, techniques, and improvements in the endoscopic area and highlighting the improvements done for and efficient, safe, and easier procedures. Furthermore, to serve as an icebreaker and to work more closely with both nurses and engineers especially in countries where they are considered part of the decision making.
- Collaborated with doctors from different courtiers to set training programs including the hands-on sessions, lectures, and live transmission.
- Handled the plastic simulators topic for educational and training purposes.
- Worked on new project for the pulmonary division to improve the bronchoscopy business and to make the pulmonologist feel that they have the same influence as gastroenterologists.
Field Application Engineer
Fujifilm FFME
Beirut, Lebanon
11.2015 - 01.2018
- Company Overview: Fujifilm Middle East & Africa FFME(Endoscopy Division)
- Covering and collaborating with distributors in Lebanon, Iraq, & Syria for an efficient workflow of both sales and service activities.
- Reviewed technical specifications to ensure project feasibility and compliance, provided articles based arguments, and submitted counter offers.
- Monitor the most recent and trending applications in GI field to create new leads by different approach, and to expand the marketing activities through the collaboration with accessories companies.
- Offered training on market analysis and product line-up to distributors sales members to enhance their knowledge and to be prepared for market visits.
- Performed on-site end-user training for engineers on routine maintenance checks, and for nurses to enforce an optimal operational conditions and minimize potential faults.
- Attended cases with doctors to enhance the user experience by providing timely and effective support.
- Maintained effective customer relationships and identified future business opportunities to support and strengthen corporate goals.
- Gained a valuable experience by connecting with different healthcare professionals to understand the market dynamics, market needs, and the different procurement process in each country.
Field Sales Engineer
Medicals Internationals
Mansourieh, Lebanon
12.2013 - 11.2015
- Company Overview: Pharmaceutical and Medical Equipment Company
- Certified as critical care specialist for anesthesia and ventilation units.
- Attended abroad sales and application training sessions for lasers, sterilizers, dental chairs, ophthalmic diagnostic units.
- Coordinated successful local exhibitions and events to promote product range.
- Trained junior staff members, ensuring the proper functionality and handling of the equipment.
- Presented device features and qualities to showcase business benefits.
Medical Sales Representative
Unipha
Adonis, Lebanon
09.2010 - 11.2013
- Company Overview: Pharmaceutical Company
- Sales and maintenance of mobile laser manipulation machine (Fertilab).
- Handled large numbers of accounts within assigned territory area.
- Achieved sales targets by promoting pharmaceutical products to healthcare professionals.
- Analyzed market competition and created sales forecasts.
- Developed new business by networking with valuable customers and KOL doctors.
- Updated sales databases with current, accurate client information.
- Generate reports on sales and market situation to track sales progress.
- Kept detailed records of all contacts and meetings for future follow-ups.
Trainee
Flash med
Beirut, Lebanon
07.2012 - 07.2012
- Company Overview: Medical Lab Instruments Company
- Attended application sessions of fully automated chemistry analyzer
- Joined few installations and contributed in site pre-installation process.
- Participated in the end-user trainings.
Trainee
Polymedics
Beirut, Lebanon
06.2009 - 08.2009
- Company Overview: Medical Devices Company
- Acquired the skills of installing the dental panoramic X-ray machine
- Became familiar with the CR (computed radiography) machine and the dental panoramic X-ray machine operation and testing.
- Got the privilege to be involved in company training events and internal meetings.
- Prepared comprehensive reports to facilitate account survey including end-user feedback and future collaborations in terms of educational support and site reference showcase.
- Handled incoming calls and emails, ensuring prompt response, whilst dealing with client queries and complaints.
- Participated in trainings and seminars to enhance personal skills and career growth.
- Handled the account contracts for both sales and service activates, building a bridge between sales and service divisions.
Trainee engineer
Nabatieh Governmental Hospital
Nabatieh, Lebanon
06.2008 - 08.2008
- Received the first hand-on training on the medical equipment in all the hospital departments.
- Joined the hospital projects execution lectures to understand the whole process from budgeting, end-user, site construction, and engineering perspective.
- Involved in the medical equipment controls and operating procedures for functionality, safety and long-term durability.
- Facilitated smooth operations within the departments through organized file management and data entry tasks related to installation date, breakdown, usage, consumables, and cost per day as a part of future projects.
Education
Bachelor - Biomedical Engineering
Islamic University of Lebanon- IUL
Lebanon 02.2005 - 10.2010
Secondary School - Life Sciences
Kadmous High School
Lebanon 08.1990 - 11.2004
Skills
- MS Office
- INTERNET
- Organizing product presentations
- Conduct Trainings and roleplay
- Handle business meetings
- Relationship communication
- Public relations
- Sales skills
- Team meetings
- Presentation skills
- Hospital protocols & Standards
- Customer service
- Endoscopy Workshop Establishment Process
- ISO documentation
- Maintenance contracts
Languages
Arabic
Native
English
Fluent
Affiliations
- Travelling and making connections.
- Spending time with family, gathering.
Timeline
Senior Product & Application Specialist
Fujifilm FFME
01.2018 - 03.2025
Field Application Engineer
Fujifilm FFME
11.2015 - 01.2018
Field Sales Engineer
Medicals Internationals
12.2013 - 11.2015
Trainee
Flash med
07.2012 - 07.2012
Medical Sales Representative
Unipha
09.2010 - 11.2013
Trainee
Polymedics
06.2009 - 08.2009
Trainee engineer
Nabatieh Governmental Hospital
06.2008 - 08.2008
Bachelor - Biomedical Engineering
Islamic University of Lebanon- IUL
02.2005 - 10.2010
Secondary School - Life Sciences
Kadmous High School
08.1990 - 11.2004
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