Mostafa Khayar
Associate Brand Manager
Dubai
Summary
Experienced associate brand manager with over 10 years of sales and marketing experience within pharmaceutical and medical device industries. with strong track records of implementing successful marketing initiatives across the Middle east countries; accompanied with solid knowledge in Digital marketing, Currently pursuing a brand manager position where my skills and talent will be fully utilized.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
9
9
Certifications
2
2
Languages
Work History
Associate Brand Manager - Pharmacies Channel
AMICO Group
UAE
01.2021 - Current
- Developing and implementing brand strategies to achieve market share targets and exceed sales of assigned brands in Pharmacies channel across UAE.
- Develop effective communication and promotional tools like stands and catalogues to leverage driving key brands like Freshlook brand.
- Develop product training materials and presentations.
- Conducting research to identify market trends and target customers’ preferences
- Creating marketing plans to increase brand awareness
- Ensuring brand presence in online and offline channels
- Negotiating contracts with key accounts and meeting established deadlines for the fulfillment of each client's long-term goals
- Communicating and collaborating with the advertising, design, marketing, sales, and logistics departments to ensure that key clients’ needs are met
Assistant Brand Manager
Novartis (Alcon)
Dubai
11.2018 - 12.2020
- Assist the Brand Manager in developing new marketing campaigns aligned with the overall marketing strategies and plans
- Implement marketing activities which enhance the penetration of contact lenses in the trade channel and assist in creating trade marketing activities
- Localize and adapt global marketing material and programs to suit our markets
- Provide brand manager with regular brand tracking information to monitor brand performance versus KPIs and budget tracking
- Support in agency briefing and execute local agency media strategies and plans
- Develop and analyze consumer promotion programs
Marketing Activation Manager
Novartis (Alcon)
Riyadh
06.2017 - 06.2018
- Managing all the local marketing activities and secure the needed approvals for any local training
- Identify, prepare and implement launch recommendations for potential New Product Launch
- Evaluate market information and competitors activities and recommend responsive action
- Translate and print all the needed POS materials for our local offers and brand visibility
- Arrange with full alignment with the local distributor the implementation of vision care Marketing agenda in KSA
Senior Medical Representative
Novartis (Alcon)
Riyadh
05.2012 - 06.2018
- Promoting contact lenses and solutions in the central area
- Train the staff in optical outlets, Pharmacies and eye centers about Alcon products
- Applying consumer offers like 2+1, gift with purchase and scratch &win with different optical chains with full alignment with the local distributor
- Insure perfect implementation of visibility POS materials for brand awareness and consumer offers at all-optical doors
- Performing DTC campaigns in Malls and corporate to fit consumers with free contact lens trials and deliver a brand message via consumer leaflets
Education
Bachelor of Pharmaceutical Science - Pharmacieutical Science
Alexandria University
Alexandria - Egypt 09.2003 - 06.2008
Advanced Digital Marketing Nano-degree - Digital Marketing
UDACITY
10.2020 - 02.2021
Skills
Social mediaundefined
Certification
Fundamentals of digital marketing - Google Digital Garage
Additional Information
- Best growth performance for Alcon brands withing pharmacies chains 2021
- Best Achiever 2017 - Middle East
- Best Achiever 2013 & 2014 - KSA
- Best Product knowledge 2012, 2014 and 2015 - Middle East
Timeline
Associate Brand Manager - Pharmacies Channel
AMICO Group
01.2021 - Current
Advanced Digital Marketing Nano-degree - Digital Marketing
UDACITY
10.2020 - 02.2021
Fundamentals of digital marketing - Google Digital Garage
10-2020
Digital Marketing Challenger Track - UDACITY
10-2020
Business Acumen training -ALCON
09-2019
Assistant Brand Manager
Novartis (Alcon)
11.2018 - 12.2020
Digital Sales Certification - Google
11-2018
Marketing Activation Manager
Novartis (Alcon)
06.2017 - 06.2018
Diploma in Digital Marketing -SHAW ACADEMY
11-2016
360 Selling Model -ALCON
02-2016
Value-added Negotiation training -ALCON
04-2015
Global Professional Sales (GPS2) -ALCON
12-2014
Global Professional Sales (GPS1) -ALCON
03-2013
Senior Medical Representative
Novartis (Alcon)
05.2012 - 06.2018
Bachelor of Pharmaceutical Science - Pharmacieutical Science
Alexandria University
09.2003 - 06.2008
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