Mouna Oirda

• Strategist and contact for clients including Montblanc, Roger Dubuis, Canada at EXPO2020, Next, European Union Research Agency, and Serapian Milano
• Developing, implementing, monitoring and evaluating communications strategies to support communication objectives and maximize positive exposure in regional markets.
• Managing a team personnel, budget and schedule to handle PR requirements
• Supporting team development, new business pitches, expanding of retained accounts
• Developing database of media contacts, influencers and partners
• Contributing to overall success and growth of agency

significant achievements:

• Managed 6-month strategy and delivery of Canada at EXPO Dubai 2020 with successful achievements in strengthening bi-lateral trade relations, promoting governmental missions and generating visitor footfall
• Successfully adapted global campaigns and developed regional ones for luxury maisons Montblanc, Serapian & Roger Dubuis
• Successfully achieving awareness, positioning, hitting sales KPIs with large seasonal budgets via managing events, activations, press trips, paid & organic media & influencer partners for global e-tailer Next for three years
• Devised social and digital marketing strategy to grow and maintain Next’s Instagram channel @nextofficial_me at 75.9k followers
• Adapted brand activations into successful hybrid events amidst the COVID-19 pandemic to ensure brand elevation whilst the world switched off physical activity
• Managed multiple annual Ramadan and Eid 360 brand campaigns for Next generating global sales increase & regional recognition leading to a substantial budget increase for the market

• Account executive and daily contact for client including Roger Dubuis, Neutrogena, Next, Invisalign and Mercedes-Benz Middle East
• Developing integrated PR strategies to meet client KPIs
• Liaising with clients, press office management and reporting
• Monitoring and measuring campaigns to optimize results and achieve targeted KPIs
• Planning and managing brand activations and content creation hubs
• Developing strong media and influencers relations from different sectors

Significant Achievements:

• Successfully launched Neutrogena through integrated communications campaigns resulting in high sales across the GCC for the HydroBoost, Detox and Cellular Boost products
• Planned and managed media buying and influencers-led campaigns for Roger Dubuis with key regional media outlets driving sales and footfall to the flagship Dubai Mall boutique
• Developed campaign between two different clients Montblanc and Bukhash Brothers generating regional recognition for both and leading to the inclusion of the regional campaign in a Montblanc global campaign