Mousa Nimer

• Strategic Account Management: Spearheading holistic account management strategies across diverse industries including corporate communication, construction, technology, and entertainment, demonstrating astute understanding of each client's unique needs and goals
• Optimized PR Deliverables: Meticulously refining PR deliverables by thoughtfully aligning them with specific scope of work for each account, ensuring a seamless balance between proactive and responsive tasks, as well as managing monthly retainers and upselling, and showcasing a strategic approach to budget allocation and resource optimization
• Evaluated program effectiveness to determine return on investment for various campaigns and influencer activations.
• Elevated Media Relations: Establishing and nurturing robust media relationships tailored to distinct profile of each client, harnessing my bilingual expertise to refine Arabic content and optimize interactions with Arabic media, ultimately amplifying brand impact
• Analyzed market data to inform strategic decisions and optimised my skills through tools such as TalkWalker and WARC.com.
• Guidance and Mentorship: Offering strategic guidance and mentorship that transcends multiple facets of PR practices, media relations, and account management, ensuring consistent professional growth and fostering a culture of excellence

Key Accomplishments:

• Strategic Leadership for Amazon Alexa: Led end-to-end conceptualization, development, and management of Arabic content pillars, strategies, and messaging for Amazon Alexa across UAE and KSA markets
• Served as the direct consultant to the client, shaping publishing decisions and strategic approaches for Arabic content
• Simultaneously, guided the optimization of English content to align seamlessly with UAE and KSA markets
• This concerted effort resulted in the amplification of brand messaging, marked growth in coverage, and substantial enhancement of brand presence over a span of 2 years
• Strategic Data Analytics and Business Wins: Demonstrated strategic acumen and analytical prowess utilizing tools like TalkWalker, instrumental in securing 3 new business opportunities for the agency
• Leveraged comprehensive data and insights analysis to collaborate closely with various team leaders and members
• This collaboration yielded the creation of highly effective, real-time communication, messaging, and brand positioning strategies, effectively positioning the agency for notable successes.

• Developing brand strategy roadmaps, creative briefs, guidelines, channel strategies, communication architectures, consumer profiles, and leading full-cycle strategy development for clients identifying white-space opportunities for the brands
• Establishing the strategic tone and direction for projects deliverables, conducting qualitative research and pulling key insights to help guide the brand and teams forward, and analyzing performance metrics to identify growth opportunities
• Working with planning and analytics team to generate insightful campaign reports with optimization recommendations, developing strategic ideas to inspire consequential creative concepts, and translating them into strategic narratives
• Planning integrated campaigns and executive communications across marketing channels, and customizing plans that include audience segmentation, goal-setting, competitive positioning, and content roadmaps
• Creating strategic recommendations to drive innovative use of communications, leading the strategic output across all social and digital content needs, and ensuring brand, PR, and digital strategy are effectively understood and used at a market level

Key Accomplishments:

• Led the conceptualization of ~90% of all eco-tourism articles for Sharjah and Shurooq with ~25% of these articles drafted completely from scratch by myself
• Spearheaded the growth of the Arab Women Sports Tournament brand with annual PR values crossing $80 million, PR value growth of 12% on average, and led the PR activities for more than 30 Arab countries participating in the tournament
• Managed and supported the execution of high-level workshops with more than 60 representatives of 45 government entities focused on “Unifying the Sharjah Message at GITEX 2017”
• Created PR and comms strategies for 13 clients and projects, with an 80% average in KPI results and a +100% in PR results in terms of coverage clippings, number of interviews, and market coverage
• Supported Shurooq’s first attempt at hosting the Spartan Race and led the media relations team to secure photo caption coverage on CNN global, and this was Shurooq’s first-ever appearance on CNN.

• Developed the PR department and demonstrated an advanced understanding of clients' business and sectors, and ensured clients requests are developed into internal briefs using specified documentation and procedures
• Conceptualized and brainstormed social and digital content, campaigns, and initiatives and managed the clients' Arabic and English PR activities, PR planning and strategy, media relations development, and content/copywriting in English and Arabic
• Built digital elements into strategies, including mentoring teams and advising clients on community management and creative strategy, and developed integrated campaigns taking innovative ideas across all channels; earned, owned, shared, and paid
• Briefed and supported teams in delivering creative content across media, including design, photography, apps, websites, and video, developed media, influencer, and stakeholder relationships, and led the Arabisation of the communications content
• Fronted creative briefing meetings, added value to the creative process by providing ideas, and supported overcoming possible obstacles while leading the account planning process, including periodic account review and project proposals

Key Accomplishments:

• Secured the client a total of AED 80 million in PR Value, which was regarded as the most significant PR value recorded since the client began operating in the UAE and the region
• Appointed as the lead manager for Applebee’s Middle East’s Facebook engagement and created a social media Ramadan campaign called “Applebee’s 12 Ramadan Tips,” which resulted in 20% organic growth in followers and generated a 15% increase in user engagement
• Generated over $8 million in PR value for the Ascott Limited brand, boosting their engagement profile across UAE and GCC markets, and awarding their regional CEO as one of the top Industry CEOs by one of the top tier publications in the region.

• Built and managed a developing list of relevant leads of potential exhibiting companies, increased revenue through selling exhibition space and sponsorship, and handled the sale of top-level sponsorship packages with major global companies
• Developed and maintained long-term relationships with new/existing national and global clients, identified and capitalized on new opportunities to generate revenue, and networked with existing and prospective clients at international events
• Generated revenue to meet agreed-on targets, identified new clients from relevant sources, and demonstrated an understanding of clients’ market structure and trading conditions, products/services, and customer base
• Established 360-degree marketing, PR, and sales strategy, including budgeting and sales forecasts, long-term business growth, and development strategy covering the current and subsequent three editions of the show’s performance and sales success
• Monitored sales figures and submitted periodical reports to management, organized distribution of sales communications, followed up on initial payments, and promoted excellent customer service through all internal and external communication

Key Accomplishments:

• Attracted 6,755 organic followers on the Sharjah International Automobile Show Facebook page through social media content strategy and planning and creating and running social media competitions
• Generated more than $8 million in PR value ($2.6 million in Ad Value) through PR, comms, and media relations strategy, contributing to 10 new brands securing their sales for the show
• Secured AED 2.6 million in revenues; 20% growth from the previous two editions of the show, contributed to recording a 74% increase in visitor turnout compared to the last three editions, facilitated more than 12 new automotive brands into the show.