Manuel Jr Palang
Al Ain City,Abu Dhabi
Summary
Savvy Social Media Marketer with experience delivering engaging, high-performing multi-platform campaigns. Adaptable skills in photo, video and written content creation tailored to individual brand and audience requirements. Achieves engagement and conversion targets through strategic planning and delivery.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work history
Social Media Marketing Manager
Spark Online Media Consultants LLC
Cebu City, Philippines, Philippines
06.2010 - 03.2019
- Operated paid advertising campaigns through utilisation of social platform ad managers.
- Increased Instagram engagement through strategic interaction with hashtags and follower comments.
- Monitored KPIs and provided weekly, monthly and quarterly performance reporting.
- Facilitated timely delivery of on-brand social media engagement, content and strategy.
- Created behaviour-shifting campaigns to grow target market, engagement and brand awareness.
- Utilised HubSpot to streamline social media reporting.
- Generated organic and paid social marketing campaigns on leading platforms.
- Supported business continuity by researching social marketing trends and effectively adjusting strategies.
- Boosted Google ranking, leveraging SEO mastery to support keyword and image optimisation.
- Curated content calendars across all social platforms, producing [Number]+ posts weekly.
- Supported brand consistency with engaging content focused on brand mission and values.
- Interacted with clients daily, updating on projects and new developments.
- Managed social media content, boosting profile views through target audience engagement.
- Utilised Excel and AirTable to track and report on campaign performance.
- Boosted direct lead conversion, using Marketo to personalise content based on online data.
- Developed influencer and UGC campaigns to generate new leads and revenue growth.
- Maintained competitive market edge with fresh and unique content utilising trending audio and hashtags.
- Drove continuous content improvement, cultivating cross-functional relationships with marketing teams to obtain relevant input.
- Capitalised on brand management and engagement opportunities via monitoring of social networks and tools.
- Engaged consistently with Instagram community via direct messages to promote loyalty.
Education
Bachelor of Science - Computer Science
University of San Jose Recoletos
Cebu City, Philippines 06.1993 - 03.1997
Skills
- Content publishing tools
- Content pipeline management
- B2B social media campaigning
- PPC optimisation
- Campaign A/B testing
- IG reels
- Influencer outreach management
- Social analytics and reporting
- Visual design strategy
- Crisis communications management
- Influencer marketing amplification
- Online community management
- Social media campaign analysis
- Facebook Ads Manager
- Outbrain
- Reputation management
- Facebook Ads
- Copy development
- Twitter analytics
- Social customer care
- Digital media consultancy
- Google Ads
- Digital advertising management
- Customer journey mapping
- Digital marketing
- Hootsuite
- Community engagement management
- SEO practices
Hobbies & Extras
I loved the outdoors, I am into bird watching, hiking, trail hiking, snorkeling, scuba diving and freediving
Timeline
Social Media Marketing Manager
Spark Online Media Consultants LLC
06.2010 - 03.2019
Bachelor of Science - Computer Science
University of San Jose Recoletos
06.1993 - 03.1997
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