Muahamed Shihabduheen
Account Manager Modern Trade I QSR I Fine Cafes
Dubai
Summary
Account Manager Drive sales and profitable relationships with industry-leading customers. Industry Exposure: FMCG / Food / Retail / Hospitality I am a confident and result-driven Account Manager looking for an opportunity to take a step up in my career and lead a team to new levels of success. I enjoy the challenge of breaking new ground in business, and I thrive on enabling my team to surpass sales targets. My ambition and enthusiasm have enabled me to represent some of the best known-products to national retailers. I am eager to use my experience and skills to build strong customer relationships for my employer's brands and to progress within the business. Hold bachelor's degree in business administration with focus on management. My objective is to leverage my experience into achieving the business objectives of any organization that would be aligned with my career objectives.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
7
7
Certifications
Work History
Key Account Manager Modern Trade
Coca-Cola Al Ahlia Beverage Company LLC
Dubai
01.2022 - Current
- Efficiently managed key customers like Lulu Retail, Choithram SM, West Zone SM, Al Maya SM, Emirates Coop, Abela & Co, and Grand Mart SM
- Implementing original sales strategies to achieve exceptional results and hit KPIS
- Developing and executing trade or consumer promotions including pricing, sales estimates, and operations coordination
- Ensure proper budget management as per the approved P&L and customer BDA
- Conduct business reviews with customers and highlight the opportunities to drive additional category growth, also take the corrective actions wherever it is required to achieve the KPIS
- Create a win-win value for a customer through join business partnership
- Customer EPOS data analysis and plan the volume and revenue drive accordingly
- AC Nielsen Market research data analysis and ensure we gain shares vs competitor
- Identifying category plans in-stores including range and merchandise proposals on both primary and secondary displays
- Presented my teams' results to the board when required and fortnightly sales meetings
- Solving point of purchase marketing challenges in collaboration with the marketing team.
Account Manager Quick Service Restaurant,Fine Cafe
Coca-Cola Al Ahlia Beverage Company LLC
Dubai
10.2017 - 02.2022
- Significantly established contacts with key customers like McDonalds, Papa John's, Nando's, Chili's, Chicking, Marrybrown, Paul Café, etc
- Propounded innovative strategies for upselling, contract management, renewals, etc., attained highest Net Sales Revenue (NSR) growth in HORECA
- Managed new leads and existing clients, pitching the expanding range of products
- Managed a range of medium and large clients in my region, upselling and cross selling as appropriate
- Advising and negotiating on acquisitions of new brands
- Managing joint marketing budget, target, commission, Business Plan for Key Account
- Devise effective solutions & strategies for customer business management
- Cement customer loyalty & retention by rendering exceptional account management
- Design proposals to negotiate with customers
- Utilize robust product and technical knowledge of aftermarket lines to advise on features and make recommendations that fit client needs, requirements, and budgets
- Push targeted inventories and engage upsell strategies
- Place orders and ensure timely fulfillment
- Profit and Loss Account Management for Key Customers
- Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Researched emerging industry trends, applications and concepts to enhance products and services.
- Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes.
Assistant Sales Manager Modern Trade
Coca-Cola Al Ahlia Beverage Company LLC
Abu Dhabi
07.2014 - 09.2017
- Liaised with management in the development and implementation of strategic plans
- Controlled multiple customer portfolios and service levels
- Chalked out innovative strategies for multiplying market share through customer loyalty
- Streamlined operations to build and maintain healthy business relations with major customers including Lulu Hyper Market, AUH COOP, KM Trading, Grand Hyper Markets, etc
- Achieved highest volume growth for Sprite Cricket Star activation in the UAE modern trade markets
- Supported sales manager with developing and implementing sales strategies
- Leading and coaching a sales team of 15 people for my territory
- Fostering strong relationships with major supermarkets chain
- Facilitated the promotion of two sales professional from my territory team to market developer position.
Accounts Supervisor - Marketing Budget Management
Gulf Coca-Cola Beverages
Dubai
03.2011 - 12.2013
- Managed book of business to maintain positive relationships and make effective financial or client-related decisions.
- Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
- Customer joint marketing budget management and effective spending
- Assisting sales team to plan the marketing activities
- Ensure the revenue growth while spending the marketing budget
- Customer profit and loss account preparation and validation
- Business Plan, Ruling Estimate preparation and control
Sales Support Coordinator
Mohebi Logistics
Dubai
01.2009 - 12.2010
- Learned and frequently used multiple sales systems to investigate, track and correct customers' issues.
- Developed working knowledge of CRM to effectively track sales leads and activities.
- Coordinated responses and resources to handle special client requests.
- Received and organized vendors samples for use by sales team.
- Identified sales opportunities by assessing environment and devising and implementing winning strategy.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
Sales Manager
Shadi Collection
Kerala
01.2007 - 12.2008
- Developing new business relationships and maintaining existing ones with suppliers to ensure adequate supply of products
- Researching new product lines and developing new business opportunities for the company.
- Negotiating contracts with vendors to ensure that terms are fair for both
- Monitoring inventory levels to ensure that products are available when needed
- Preparing budgets, cash flow forecasts, and other financial reports for management review
- Reviewing sales reports on a regular basis to identify opportunities for inventory turnover or markdowns
Sales Associate
Hindustan Petroleum Corporation Limited
Kerala
08.2005 - 12.2006
- Meeting with clients during sales visits.
- Demonstrating and presenting products
- Reviewing sales performance
- negotiating contracts and packages
- Greeted customers, offered assistance in finding requested items and carried merchandise to checkout line.
- working towards monthly or annual targets.
Education
Bachelor of Commerce - Business Administration And Management
University of Calicut
Kerala, India 01.2001 - 01.2004
MBA - Business Management
NMIMS Global
Mumbai, Indoia 12.2021 - Current
Skills
Modern Trade & HORECA Channels Management
undefinedAccomplishments
- I had led the category vision project with Lulu Hypermarket in the UAE for Coca-Cola Category business and implemented most of the opportunities proposed
- Acknowledged as the 1st account manager in GCCB to onboard 100% of customers to online ordering for Coca-Cola Company
- Won Best Account Manager Award by Bajco Group amongst the other suppliers in HORECA Channel.
Certification
Essential Negotiation Program from Total Negotiation Group
Timeline
Essential Negotiation Program from Total Negotiation Group
07-2022
Key Account Manager Modern Trade
Coca-Cola Al Ahlia Beverage Company LLC
01.2022 - Current
MBA - Business Management
NMIMS Global
12.2021 - Current
Game Changing Growth Behaviors from Coca-Cola University
07-2021
Train-the-coach Program on Persuasive Selling from ENGAGE
06-2021
Account Manager Quick Service Restaurant,Fine Cafe
Coca-Cola Al Ahlia Beverage Company LLC
10.2017 - 02.2022
Collaborating for Value Negotiations Coca-Cola University
02-2017
Practical Category Management from Nielson
02-2015
Assistant Sales Manager Modern Trade
Coca-Cola Al Ahlia Beverage Company LLC
07.2014 - 09.2017
Accounts Supervisor - Marketing Budget Management
Gulf Coca-Cola Beverages
03.2011 - 12.2013
Sales Support Coordinator
Mohebi Logistics
01.2009 - 12.2010
Manual and Computerized Accounting: Tally 9, PeachTree, Quickbooks and FocusReachManual and Computerized Accounting: Tally 9, PeachTree, Quickbooks and FocusReach IPA (Institute of Professional Accountants)
01-2008
Diploma in Office Automation from Microsoft
01-2008
Sales Manager
Shadi Collection
01.2007 - 12.2008
Sales Associate
Hindustan Petroleum Corporation Limited
08.2005 - 12.2006
Bachelor of Commerce - Business Administration And Management
University of Calicut
01.2001 - 01.2004
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