MUBARAK MUTESASIRA

• Used Ahrefs, Google Keyword Planner and Google Trends for comprehensive keyword research and competitor analysis, identifying 50+ high-value real estate keywords
• Created persona-based marketing campaigns that increased engagement rates by 25%
• Implemented technical SEO improvements using Screaming Frog and Google Search Console, resulting in 65% increase in crawl efficiency
• Created dynamic cross-platform tracking system integrating Google Analytics 4, Meta Pixel, and CRM data
• Generated 60+ qualified monthly leads through targeted campaigns with 55% lead-to-showing conversion rate
• Optimized Meta and Google Ads campaigns achieving 35% reduction in cost per qualified lead
• Developed location-specific landing pages with schema markup, improving local SEO visibility by 75%
• Performed in-depth market studies to understand consumer behavior, demand cycles, and competitor positioning.
• Managed online listings (Bayut, Property Finder, Dubizzle), company website performance, and CRM integrations.
• Planning full-funnel marketing campaigns for project launches and property showcases.
• Monitor KPIs (website traffic, lead conversion, social engagement, ROI).
• Work with sales teams to align marketing efforts with sales goals.
• Liaise with property developers and agents to ensure marketing materials are accurate.

• Managed different Google Ads including Search, Shopping, Discovery, and Dynamic ads across multiple platforms
• Carried out an extensive audience research to find out key reader segments using Google Analytics and Meta Audience Insights for focused targeting
• Created specialized ad campaigns for different buyer personas: New readers with awareness campaigns, genre enthusiasts with interest-based targeting and carousel ads, price-sensitive buyers with dynamic remarketing and promotional offers and bulk purchasers with B2B focused LinkedIn campaigns
• Used Microsoft Clarity and Hotjar to analyze user behavior and create heat maps and user recordings in order to improve user experience.
• Implemented Google Tag Manager setups for enhanced conversion tracking and remarketing
• Developed lookalike audiences based on high-value customer segments, reducing customer acquisition cost by 35%

• Integrated SEO best practices into web development workflow
• Building and maintaining the dashboards for the apps and website
• Took part in developing several apps and websites

• Creating social media content calendar
• Conducted A/B testing on ad creative, copy, and targeting parameters
• Created targeted ad campaigns across multiple formats:

-Story Ads achieving 25% higher engagement than industry average

-Collection Ads showcasing product catalogs with 4.2% CTR

- Lead Gen ads reducing cost per lead by 40%

- Instant Experience ads with 15% higher conversion rate