Mufeeda Tholhath
Dubai,United Arab Emirates
Summary
Driven professional seeking to leverage exceptional communication and strategic thinking skills in Communications and PR role. Proficient in crafting compelling messages and managing stakeholder relationships. Ready to drive impactful campaigns that enhance brand visibility and engagement.
Overview
5
5
years of professional experience
Work History
PR and Communications Executive
Al-Futtaim Automotive
Dubai, United Arab Emirates
02.2023 - 04.2025
- Led timely collection and distribution of key information to create press releases, media kits, and communication materials, ensuring precise and efficient dissemination of company news.
- Managed social media content creation and strategy, maintaining consistent brand messaging across multiple platforms.
- Executed targeted social media advertising campaigns, driving engagement and consistently growing followers.
- Coordinated media outreach and executed media training initiatives for senior company spokespersons, enhancing communication skills and safeguarding strong corporate reputation.
- Identified and recommended speaking opportunities for executives, prepared them for high-impact public appearances, and ensured alignment with corporate messaging.
- Orchestrated and executed successful PR campaigns, resulting in enhanced public perception and increased brand visibility in automotive sector.
- Supported development and execution of internal communication strategies, increasing employee engagement and fostering positive work environment through newsletters, intranet updates, and corporate announcements.
- Collaborated with marketing team to ensure brand consistency and alignment of messaging across all communication channels and marketing materials, reinforcing overall corporate strategy.
- Analyzed post-event data to measure success of PR and marketing campaigns, providing actionable insights and recommendations for future improvements.
- Coordinated and managed logistics for high-profile events, including product launches, industry conferences, and corporate campaigns, ensuring seamless execution by collaborating with internal teams, external partners, and event staff.
- Managed event budgets and tracked purchase orders, ensuring adherence to allocated resources.
- Built and nurtured strong, productive relationships with key media contacts, securing extensive media coverage in both online and offline channels.
- Evaluated and utilized data from marketing and communication activities to assess campaign effectiveness, identify areas for growth, and refine strategies for increased impact.
- Led market research initiatives to understand audience's communication preferences.
Assistant Event Manager
Desire Events
Dubai, United Arab Emirates
12.2021 - 02.2023
- Evaluated client's desired outcomes and set clear objectives for all events
- Liaising with vendors, exhibitors, and stakeholders during event planning process to ensure everything is in order
- Managing all event set-up, tear down, and follow-up processes
- Maintaining event budgets
- Booking venues, entertainers, photographers, and scheduling speakers
- Conducting final inspections on day of event to ensure everything adheres to client's standards
- Assessing event's overall success and submitting findings
- Performing tasks and duties to support functional departments to resolve issues related to operations
- Developing and executing campaigns to promote upcoming events and programs
- Conferencing with staff at chosen event site to coordinate details
- Monitoring event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and fast resolution of any issues that may arise
- Major Projects Handled: Music Concerts, Product Launches, Exhibitions, Team Building Events, Corporate Events
Event Coordinator
Credence High School
Dubai, United Arab Emirates
05.2020 - 12.2021
- Consulting with respective departments to determine objectives and requirements for events, such as meetings, conferences, and conventions
- Coordinating services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements, printing, and event security
- Led execution of numerous events, ceremonies and seminars
- Maintaining records of event aspects, including financial details
- Managing events and addressing potential problems that may arise
- Assessed event success and uncovered opportunities for improvement through client feedback
- Conducting and hosting team building activities for employees
- Preparing Power Point presentations (PPT) for events
- Drafting minutes of meetings after discussion with supervisors
- Major Projects Handled: Annual Concert, Inter-School Events, Art and Science Exhibitions, Parent Engagement Programs
Education
Master of Arts - Mass Communication and Journalism
Manipal University Jaipur
India 02.2025 -
Master of Arts - English Literature and Language
Providence Women's College
India 03.2019 - 02.2021
Bachelor of Arts - Journalism and English Literature
Mes Arts and Science College
India 03.2016 - 04.2019
Skills
- Project Management
- Negotiation and Budgeting
- Media management
- Communication
- Copywriting proficiency
- Social Account Management
- Event planning
- Strategy creation and implementation
- Report Making
- Power Point Presentations
Accomplishments
MEPRA 2023 Gold Winner: Best Automotive Campaign of the Year
Timeline
Master of Arts - Mass Communication and Journalism
Manipal University Jaipur
02.2025 -
PR and Communications Executive
Al-Futtaim Automotive
02.2023 - 04.2025
Assistant Event Manager
Desire Events
12.2021 - 02.2023
Event Coordinator
Credence High School
05.2020 - 12.2021
Master of Arts - English Literature and Language
Providence Women's College
03.2019 - 02.2021
Bachelor of Arts - Journalism and English Literature
Mes Arts and Science College
03.2016 - 04.2019
Similar Profiles
Murtaza BaigMurtaza Baig
Senior Manager - Supply Chain Department at Al-Ghazi Tractors Ltd - Al-Futtaim Automotive GroupSenior Manager - Supply Chain Department at Al-Ghazi Tractors Ltd - Al-Futtaim Automotive Group
MOATAZ RAMADAN ALIMOATAZ RAMADAN ALI
Regional Aftersales Manager – Western Region at Al-Futtaim Automotive GroupRegional Aftersales Manager – Western Region at Al-Futtaim Automotive Group
Jilan NassanJilan Nassan
Acting Team Leader at Al Futtaim AutomotiveActing Team Leader at Al Futtaim Automotive