Mufeeda Tholhath
Dubai,United Arab Emirates
Summary
Dynamic and results-driven Brand Marketing and PR professional with extensive experience in developing and executing integrated marketing campaigns, managing budgets, and driving brand visibility in the automotive sector. Skilled in digital marketing, influencer and KOL collaborations, event activations, PR strategies, sponsorships, and stakeholder management
Overview
6
6
years of professional experience
1
1
Certification
Work history
Brand Marketing Executive
Elite Group Holding
Dubai
05.2025 - Current
- Developed and executed quarterly marketing plans in line with sales objectives and brand growth strategy.
- Managed and monitored marketing budgets ensuring efficient spend.
- Coordinated and executed brand events, activations, and product launches, delivering engaging customer experiences and strong media exposure
- Supported and aligned with digital advertising campaigns across Google, Meta, and other digital platforms.
- Planned and coordinated product launches, brand events, showroom activations, mall activations, radio collaborations, and OOH campaigns.
- Designed and implemented PR strategies, securing media coverage and strengthening brand reputation.
- Led influencer and KOL campaigns to boost awareness and credibility among target audiences.
- Conducted competitor analysis and market research, providing insights to guide strategic decisions.
- Collaborated with sales teams and internal stakeholders to align marketing initiatives with business goals.
- Acted as liaison with external agencies, partners, and sponsors to deliver impactful campaigns and partnerships.
- Spearheaded social media campaigns, leading to heightened audience interaction.
- Oversaw creation of marketing collateral and digital content, ensuring consistency with global brand guidelines
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Optimised website content for improved SEO rankings.
- Developed actionable insights with thorough SWOT analysis.
- Secured and managed sponsorships and partnerships to enhance brand awareness and strengthen community presence
- Prepared monthly and quarterly reports analyzing KPIs, campaign performance to inform future strategies
Marketing and PR Coordinator
Al-Futtaim Automotive
Dubai, United Arab Emirates
02.2022 - 04.2025
- Developed and executed integrated Marketing and PR communications plans aligned with brand strategy and business objectives.
- Managed overall department budget, tracking spend and ensuring cost-effective campaign execution.
- Managed media relations, including press releases, media outreach, and securing coverage across print, digital, and broadcast platforms.
- Supported and aligned with digital marketing campaigns, including social media, website content, email communications, and paid promotions.
- Coordinated and executed events, activations, launches, and partnerships to enhance brand visibility and engagement.
- Planned and implemented OOH campaigns, mall activations, and radio collaborations in coordination with marketing teams.
- Managed KOL and influencer collaborations, ensuring brand alignment and maximizing campaign reach and engagement.
- Assisted in developing marketing collateral, presentations, and campaign materials to support sales and promotional initiatives.
- Monitored and reported on PR and marketing communications performance, including media coverage, campaign KPIs, and audience engagement.
- Conducted competitor analysis and market research to inform PR and marketing strategies and identify opportunities.
- Acted as liaison between internal teams, external agencies, and stakeholders to ensure consistent messaging and timely delivery of campaigns.
- Supported crisis communication efforts, providing timely and accurate messaging to protect brand reputation
Assistant Event and Marketing Manager
Desire Events
Dubai, United Arab Emirates
12.2021 - 02.2022
- Oversaw planning and execution of diverse events including concerts, exhibitions, product launches, and corporate functions.
- Managed event budgets, vendor negotiations, and logistics, ensuring smooth execution aligned with client expectations.
- Conducted venue inspections, coordinated all event elements, and supervised on-site activities to guarantee event success.
- Developed creative concepts and marketing content to promote event participation and brand recognition.
- Planned and marketed large-scale events, integrating promotional strategies across digital, social, and traditional channels to maximize reach and attendance.
- Liaised with stakeholders, ensuring clarity of objectives and effective communication throughout the project timeline.
- Handled unexpected issues promptly, minimising disruption to events.
- Utilised social media platforms effectively to promote events and increase visibility.Obtained client feedback to determine improvements for future events.
Social Media and Event Specialist
Credence High School
Dubai, United Arab Emirates
11.2019 - 12.2021
- Consulting with respective departments to determine objectives and requirements for events, such as meetings, conferences, and conventions
- Coordinated school-wide events including annual functions, exhibitions, and inter-school competitions.
- Worked with different departments to develop event concepts that aligned with educational goals and audience engagement.
- Managed logistics, budgets, and vendor coordination to ensure timely and professional execution of all events.
- Conducted post-event evaluations to gather feedback and suggest improvements for future planning.
- Played a key role in content development, presentation preparation, and post-event documentation
- Developed engaging marketing materials to boost event attendance.
- Established strong relationships with suppliers to secure cost-effective deals.
Education
Master of Arts - Mass Communication and Journalism
Manipal University Jaipur
02.2025 -
Master of Arts - English Literature and Language
Providence College
03.2019 - 02.2021
Bachelor of Arts - Journalism and English Literature
MES Arts and Science College
03.2016 - 04.2019
Skills
- Develop impactful Marketing Campaigns
- Event Planning & Execution
- Public Relations & Media Coordination
- Content Strategy
- Stakeholder Engagement
- Press Release & Media Kit Development
- Internal Communications
- Vendor Coordination
- Presentation & Documentation
- Budget Tracking & Logistics Management
Major Projects Handled
- Dubai Fashion Week 2025: Sponsorship campaign
- WETEX 2025: Sponsorship campaign
- COP28 Partnership: Communication strategies and Implementation
- Let's Talk Mobility Podcast Production and Marketing
- Corporate Video and Brochure for Al-Futtaim Automotive
- Guinness World Record: Liter of Light Project
Accomplishments
- MEPRA 2024 Silver Winner: Best Automotive Campaign of the Year
- Sharjah Government Communications Award 2024: Best Marketing Practices
- MEPRA 2023 Gold Winner: Best Automotive Campaign of the Year
Certification
- Diploma in Marketing Essentials: Alison
- Fundamentals of Digital Marketing: Google
Timeline
Brand Marketing Executive
Elite Group Holding
05.2025 - Current
Master of Arts - Mass Communication and Journalism
Manipal University Jaipur
02.2025 -
Marketing and PR Coordinator
Al-Futtaim Automotive
02.2022 - 04.2025
Assistant Event and Marketing Manager
Desire Events
12.2021 - 02.2022
Social Media and Event Specialist
Credence High School
11.2019 - 12.2021
Master of Arts - English Literature and Language
Providence College
03.2019 - 02.2021
Bachelor of Arts - Journalism and English Literature
MES Arts and Science College
03.2016 - 04.2019