Muhammad Ali Raza (FCCA)

Accomplished FCCA professional with over a decade of extensive experience in the FMCG, retail businesses, facility management, and logistics sectors. Expert in business analysis, financial planning, budgeting, forecasting, and financial control. Demonstrated expertise in preparing comprehensive financial statements and overseeing financial operations, with a focus on optimizing processes across diverse industries. Proven track record in analyzing financial variances and implementing efficiency improvements through management reporting dashboards. Skilled in establishing internal controls, standard operating procedures, and developing feasibility plans. Utilizes advanced financial tools such as SAP S4 HANA, Power BI, and Microsoft platforms to drive data-driven decision-making and enhance operational performance.

• Revenue and Profitability Analysis : Proficient in conducting in-depth revenue and profitability analysis, leveraging management reporting dashboards (Power BI) to provide actionable insights for informed decision-making.
• Cross-Departmental Collaboration : Skilled in fostering collaboration between departments to drive business development, ensuring alignment of financial strategies with overall company goals and facilitating smoother project execution.
• Internal Controls and SOPs : Experienced in developing and implementing internal controls and Standard Operating Procedures (SOPs) to ensure compliance, operational efficiency, and financial integrity.
• Feasibility Planning and Risk Management : Expertise in preparing feasibility plans and conducting risk assessments to evaluate the financial viability of new projects, helping mitigate potential financial risks.
• Technical Proficiency : Advanced proficiency in SAP, Power BI, and Microsoft Excel, enabling efficient data analysis, reporting, and financial modeling to support business decisions and operational improvements.
• Data-Driven Decision Making : Leveraging data analytics tools and insights to drive business performance, optimize revenue streams, and enhance profitability through well-informed financial strategies.

• Date of Birth: 04/12/92
• Nationality: Pakistani

• Lead and delivered multiple digitalization projects.
• Close collaboration with lead sales and trade marketing managers for achievement of locked annual and quarterly sales and profitability targets via sales and profitability analysis dashboard and data analysis.
• Optimized costs by reviewing job and employee-wise CTC (Cost to Company) structures via data driven suggestions.
• Delivered financial and excel training for non finance team members for better understanding of P&Ls.
• Delivered Power BI trainings to team members to help articulate data for better decision making.
• Implemented controls to optimized cost.
• Supervised team of 4 staff members.