MUHAMMAD AYAN
Dubai
Summary
Creative and results-driven creative director and ad producer who is passionate about translating concepts into compelling visual narratives. Adept at overseeing advertising production, from ideation to execution, and ensuring that campaigns align with brand objectives. Proven ability to collaborate with cross-functional teams, including art directors, copywriters, and marketing strategists, to deliver impactful, memorable advertising content. Innovative Creative Director with a background in leading diverse creative teams and driving the conceptualization of marketing strategies. Experienced in fostering environments that encourage creativity and innovation, resulting in high-quality, market-oriented design outcomes. Strengths include strong leadership skills, strategic thinking, project management capabilities, and a deep understanding of brand development. Previous roles have significantly contributed to company growth through successful campaign launches and brand revamps.
Overview
8
8
years of professional experience
Work History
Creative Director & Content Creator
Innovex Agency
Dubai
03.2024 - Current
- Directed creative strategies and multi-platform advertising campaigns aligned with client goals.
- Managed cross-functional teams to deliver high-quality, innovative marketing materials.
- Oversaw all aspects of ad production, including scriptwriting, storyboarding, and post-production.
- Collaborated with clients to pitch ideas, refine concepts, and ensure project satisfaction.
- Optimized resources and budgets by negotiating contracts and managing schedules.
- Analyzed campaign performance to refine strategies and improve future results.
- Presented creative concepts and strategies to senior management and clients, effectively communicating the vision and rationale behind creative decisions.
- Facilitated seamless integration of talent across various disciplines to complete tasks.
- Created original concepts, art direction, and designs for multimedia projects.
Art Director/Production Designer
Freelance
Karachi
01.2019 - Current
- Designed and executed creative set concepts, translating scripts and storyboards into visually compelling environments.
- Collaborated with directors, producers, and cinematographers to ensure cohesive visual storytelling aligned with production goals.
- Oversaw set construction, prop selection, and on-set styling to meet aesthetic and technical requirements.
- Managed budgets and timelines, optimizing resources to deliver high-quality results under tight deadlines.
- Supervised art department teams, ensuring efficient workflow and adherence to creative vision.
- Conducted research to source materials, props, and design elements that enhance authenticity and storytelling.
- Adapted set designs to various production formats, including commercials, feature films, and short films.
- Ensured on-set safety, compliance, and seamless coordination during production
Producer & Production Designer
JUST LUCID STUDIOS
Dubai
09.2022 - 02.2024
- Supervised end-to-end advertising campaign production to ensure alignment with brand goals.
- Conducted meetings to discuss production progress and attain production objectives.
- Directed design and layout for exhibits to meet specific project requirements and deadlines.
- Managed project timelines and resources to remain under budget.
- Researched art and architecture pertaining to time periods depicted in scripts.
- Collaborated with art directors to develop visual concepts for advertising campaigns.
- Organized advertising campaigns using online media platforms.
- Developed creative concepts and visuals for advertising campaigns.
- Coordinated with advertising agencies for developing effective advertisements.
Creative Consultant
FCM Real State
Dubai
01.2021 - 08.2022
- Developed creative strategies to enhance property marketing campaigns and brand identity.
- Designed visually compelling marketing materials, including brochures, presentations, and digital content.
- Advised on staging, photography, and videography to highlight property features and appeal to target buyers.
- Collaborated with sales and marketing teams to ensure cohesive branding across all platforms.
- Conducted market research to create innovative campaigns tailored to industry trends and client needs.
- Enhanced customer engagement through storytelling and unique visual content strategies.
Associate Art Director
Zee5
Karachi
03.2020 - 12.2020
- Assisted in conceptualizing and executing the visual identity of two high-profile web series, ensuring alignment with the director's vision.
- Collaborated with the art director to design and manage sets, props, and overall production aesthetics.
- Supervised art department teams, ensuring efficient workflow and timely delivery of set designs.
- Coordinated with production designers and cinematographers to maintain visual consistency across episodes.
- Researched and sourced materials to create authentic, immersive environments for diverse storylines.
- Managed budgets and schedules, optimizing resources to meet creative and logistical goals.
Video Producer
Sindh Tourism And Cultural Department
Karachi
06.2017 - 02.2019
- Produced promotional videos showcasing tourist destinations and cultural attractions.
- Managed scripting, filming, and post-production to create compelling visual content.
- Directed on-site shoots and coordinated with crews to capture high-quality visuals.
- Aligned video content with branding goals to boost tourism engagement.
Education
Bachelor - Film & TV
Iqra University
01.2022
Associate of Science - Pre-Engineering
NCR-CET College
Karachi05-2014
Skills
- Production Design
- Content Creation
- Creative Collaboration
- Team Management
- Client Management
- Production
- Social media strategy
- CapCut
- Video editing
- Art direction
Personal Information
Driving License: in progress
https://linktr.ee/ayanbadar
Languages
- English, Fluent
- Urdu, Fluent
Portfoliolink
https://drive.google.com/drive/folders/1hG67aaaJzCDz5lpci1V4V6vvGZxxaEBv?usp=drive_link
Links
https://www.instagram.com/ayanbadar_0/,
https://drive.google.com/drive/folders/1hG67aaaJzCDz5lpci1V4V6vvGZxxa
Languages
English
First Language
Hindi
Proficient (C2)
C2
Accomplishments
- Internationally acclaimed web series for Zee5
- International commercial for renowned perfuming brands in the GCC
Timeline
Creative Director & Content Creator
Innovex Agency
03.2024 - Current
Producer & Production Designer
JUST LUCID STUDIOS
09.2022 - 02.2024
Creative Consultant
FCM Real State
01.2021 - 08.2022
Associate Art Director
Zee5
03.2020 - 12.2020
Art Director/Production Designer
Freelance
01.2019 - Current
Video Producer
Sindh Tourism And Cultural Department
06.2017 - 02.2019
Bachelor - Film & TV
Iqra University
Associate of Science - Pre-Engineering
NCR-CET College
Similar Profiles
Tristan WilenTristan Wilen
Shipper/Receiver at INNOVEXShipper/Receiver at INNOVEX
Trinidad Beltran IIITrinidad Beltran III
Operations Coordinator at INNOVEXOperations Coordinator at INNOVEX
Reign BetilaReign Betila
Frac Technician at (INNOVEX) Great North Wellhead and FracFrac Technician at (INNOVEX) Great North Wellhead and Frac