Muhammad Hadayaq

• Full P&L responsibility for the Brand Renpho (Health & Wellness) across GCC, Africa, CIS and Levant region, optimizing profitability and driving market share growth. Also handle National Geographic and White Stone Accessories and JBL/Harman Kardon products partially.
• Develop and execute strategic initiatives aligned with company objectives to ensure operational efficiency and business expansion.
• Appointed & managed distributors across GCC, Africa, CIS and Levant region, ensuring effective supply chain and market coverage. Trigon, Technoblue, HiperDist are prominent ones amongst others.
• Managed digital sales platforms, successfully driving growth on Amazon, Noon, and other online portals.
• Lead budget development, monitoring financial targets, and applying corrective actions as necessary to achieve financial goals.
• Drive market expansion and customer acquisition through effective sales and marketing strategies.
• Mentor and develop high-performing teams, fostering a culture of continuous improvement.
• Track performance with KPIs to ensure progress toward business goals.
• Assess and implement new technologies and innovations to improve operational efficiency.
• Optimize supply chain processes, ensuring timely, cost-effective distribution of products.
• Report directly to the Vice President, aligning strategies with Harman House goals, leveraging expertise across diverse sectors.
• Represented Renpho at trade fairs and industry events, strengthening B2B partnerships

• Develop and implement a comprehensive sales strategy aligned with the company's goals and objectives year wise.
• Conduct market research and analysis to identify new opportunities and stay ahead of industry trends.
• Set sales targets, forecast sales performance, and create action plans to achieve and exceed targets.
• Proactively engaging with respective product and vertical managers to ensure alignment with regional strategy.
• Monitor sales performance and KPIs (Key Performance Indicators) regularly.
• Generate sales reports and present them to management for performance evaluation.
• Identify areas for improvement and implement strategies to optimize sales processes and increase efficiency.
• Allocate resources effectively to maximize ROI and achieve sales goals.
• Build and maintain strong relationships with key clients and important stakeholders.
• Ensure customer satisfaction and retention through exceptional service and problem-solving.
• Collaborate with the marketing team to develop integrated sales and marketing campaigns.
• Provide input on product development, pricing strategies, and market positioning.
• Responsible for managing ATL and BTL activities of the company.
• Planned & executed Seminars/Webinars/Exhibitions to Distributor/Consultants/System Integrators/End-users.
• Developing materials to help Sales communicate the value proposition of products and support the selling process of the product line.

• Planning new products for the brand - Telecom and Telecom Accessories.
• Dealing with supplier factories for finalizing product, specifications, pricing, certifications etc.
• Coordinating with marketing agency and factory for packaging, product videos etc.
• Developing pricing strategy for - Distributor, Sub Distributor, and Retail - KDR& IR etc.
• Inventory Management with proper allocation and forecasting.
• Overall P&L Responsibility for the brand.
• Managing Sales and Business for Middle East and Africa Market - via distributor channel.
• Managing the sales for Organized Retail and Independent Retail in GCC Region mainly in KSA region.
• Leading the sales team and promoters in these markets.
• Maintaining a rapport with major retailers in these markets.
• End to End distributor management - contracts, pricing, promotions, marketing etc.
• Handling the certification part for our Products wherever needed - TRA, ICT, IECEE etc.
• Handling the Promoter agencies, logistics Partner - contract, costing, etc.
• Directly involved in service center and customer service operations.
• Handling the marketing agency for social media promotions/campaigns, artwork designing.

• Handled all key retail Accounts - including negotiating contracts, agreements to achieve desired targets whilst maximizing profits and support of various marketing and promotional strategies.
• Planned annual sales budget, monitored sales and profitability versus objectives, and provided inputs for quarterly Sales forecast; and optimize all other financial aspects of the account.
• Managed customer account receivables through CRM and ensure timely payment by the client of due invoices on time.
• Build and developed strong relationships with key decision makers and pushed them in achieving quarterly and yearly targets (over BHD 1 Million annual sales).
• Drove product demand, managed stock levels, designed promotional strategy & monitored retail display quality.
• Trained and mentored sales personnel and supported with promotional activities at retail level.
• Monitored and reviewed monthly sales performance for assigned products to ensure smooth sales movements in line with the agreed sales plan, and take appropriate remedial actions.
• Liaised with Principle on a daily basis to ensure direct communication on all key aspects of the business -Sell-In management, Sell-out management, Promotion planning and pricing strategies.
• Ensured quarterly and yearly forecast is submitted regularly as per local requirements and push for regular supply as per requirements.
• Designed and supported special promotion pricing and seasonal deals by agreeing special pricing with principals to increase profitability.
• Prepared reports on business plans, forecast analysis, CRM, sales trends, business intelligence, revenue and expansion.
• Forecasted and tracked key account metrics and regularly provide progress reports to management.

• Looking after Team of 10+ Associates and 20+ International Corporate Accounts.
• Managing Annual Revenue portfolio of more than $500,000.
• Strategizing effective use of online marketing techniques for lead generation, Advertisement & branding of corporate accounts via SEO, SEM, SMM, Email Marketing, and Paid Advertisement.
• Offline & Online meeting with clients to facilitate new business and sales retention.
• Directed and coordinated marketing activities and policies to promote products and services.
• Product development and Maintenance.
• Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.