Muhammad Hasan Aslam
Untied Arab Emirates
Summary
Results-driven Management professional with 12+ years of experience in E-commerce operations, production management, organisational development and team building. Highly adept in planning, coordinating and executing successful production strategies. Track record of improving operational stability, efficiency and profitability. Strong collaborator with internal stakeholders, effectively prioritising activities, translating business requirements into solutions and achieving defined objectives.
Overview
12
12
years of professional experience
8
8
years of post-secondary education
4
4
Certification
Work history
OPERATIONS MANAGER (E-COMMERCE)
SWAN.INC | ABU DHABI CAPITAL GROUP | UAE
Dubai
08.2022 - Current
- Managing grocery deliveries and key accounts for major brands such as Al Maya, Union Coops, Abu Dhabi, Sharjah, Al-Ain Coops, Viva etc.
- Launched and executed plans for B2B cleaning and maintenance services targeted towards brands such as OYO, Silkhaus and Booking.com (Different Vertical)
- Successfully Launched 6 Virtual Dark Stores from scratch pushing order increase to 40% by [Last Year/21-22]
- Successfully implemented digitalization of petty cash and daily sales reports to stakeholders
- Managing a monthly budget of AED 550K focused on effective allocation across various channels focused on achieving revenue targets.
- Strategize and execute integrated marketing campaigns through User segmentation, aimed at Acquisition and Retention.
- Reduced the Customer acquisition cost (CAC) by 40% through optimized budget allocation across marketing channels.
- Established successful partnerships with my Alfred, Payit by FAB, and Al Ansari Exchange, to boost Brand visibility and reach.
- Increased the app's overall NPS by 15% by prioritizing key customer feedback and collaborating closely with internal and external stakeholders.
- Forecasted sales and order trends to plan team resourcing.
- Introduced On-Demand Delivery for Swan, improving efficiency from [71%] to [89%] and reduced last mile cost by up to [20%] compared with last financial year
- Introduced customer loyalty programs vouchers and wallet credit to use on subsequent purchases, resulting in [25%] increase in customer loyalty
- Set up return flow policy which led to [35%] reduction in customer claims
- Introduced standard FTP format for 250+ retailers and sourced NIS up to 298 k SKUs [Last Quarter/23]
AREA MANAGER
SWAN.INC | ABU DHABI CAPITAL GROUP | UAE
Dubai
04.2019 - 08.2022
- Key focus on client retention and customer relationship management
- Handled operations and finance roles for SWAN within the UAE, focusing on SWAN Dark and major hypermarkets including Al Maya, Union Co-op, Souq Planet and various independent stores.
- Designed Apps for KML creation, Merchandising and Financial SOA
Responsible for the city-wide fleet and in-store operations for 100+ sites in Dubai and 50+ sites in Sharjah, Abu Dhabi, and Al-Ain. - I have designed an effective staff onboarding framework and also established (KPIs) for the organization.
- Successfully onboarded 85 stores across the UAE and are actively running SWAN at various outlets in the region
- Closely working on data analysis (Out of stock, delays, cancellation, OTD%), process optimization (Inventory management, cancellation reason analysis, location discrepancy mitigation, picking process review) and regularly monitoring (KPIs) related to OOS, cancellation rates, picking accuracy, and order fulfilment times
TEAM LEADER
SHARJAH AIRPORT | IML GROUP | UAE
Sharjah
05.2018 - 02.2019
- Managed day-to-day operations, set up on-site duty-free kiosks, built strong B2B relationships, led onboarding and training programs, conducted quarterly performance reviews, mapped duty-free floors, facilitated B2B partnerships, coordinated with corporate offices, and trained the team on proper airport protocols.
OPERATIONS TEAM LEAD
LULU HYPERMARKET KARAMA | IML GROUP | UAE
Dubai
06.2017 - 05.2018
- Successfully met sales targets for Virgin Mobile and Davidoff products. Converted leads using innovative demos. Provided strategic recommendations to improve efficiency. Identified potential prospects, and educated them on product differentiators to close deals. Managed multiple vendors for kiosk setup. Trained sales staff to work closely with LULU's merchandising team.
OPERATIONS TEAM LEAD
VIRGIN MEGASTORE | VIRGIN MOBILE UAE | IML GROUP | UAE
Dubai
05.2016 - 06.2017
- Virgin Mobile- Worked on brand activation projects, and defined operational and B2B strategies. Hunted potential markets and met sales targets for Virgin Mobile SIM cards via custom need analysis and on-field campaigns. Focus on targeted marketing to increase brand awareness, leads, and sales. Managed sales, promotions and fleet for SIM card delivery.
AREA MANAGER
DAVIDOFF | IML GROUP | UAE
Dubai
12.2013 - 04.2016
- Proven track record of achieving sales targets for Davidoff products, managing 28 outlets, leading teams, along with inventory management in Dubai. Handled a team of 50+ pickers and merchandisers across various outlets overseeing 6 articles with circa 60k units per month.
LEAD PROJECT MANAGER (E-COMMERCE)
CLICKCART | UAE
06.2013 - 11.2013
- Launched a product called 'Click Cart' from scratch
- Developed and streamlined crucial processes for App launch by working closely with Tech, Operations, Marketing and Finance.
- This product offers a lot of features such as a picking app and a catalogue app
- It aims to provide customers with a personalized experience by offering a wide range of products from groceries to apparel and fashion trends
- Onboarded third-party logistics providers (3PLs) to manage deliveries (Q/E Commerce)
- Setting up coverage areas using demand and supply models via demographics and geographics
- Implemented digital marketing strategies to push the product
- Consistently looking at pain points (OOS/Cancellation Reason/Delays due to Location discrepancy, picking errors, picking methodologies, etc) and building automation around them
Profile
Operations and Planning | E/Q-Commerce Operations | Fulfillment | Online Groceries | Dark Stores | Key Accounts | Cleaning and Service Vertical | Supply Chain Management | Last Mile | WMS | Logistics | Load Planner | FMCG | B2B | B2C | Lean Six Sigma | SAP.
Education
Business Management -
University Of Sunderland
United Kingdom 05.2009 - 05.2013
A-Level - Accounts and Business Studies
University of Cambridge
05.2007 - 03.2009
O-Level - Business Studies
University of Cambridge (The City School)
05.2005 - 05.2007
Skills
- Strategic planning
- Fulfillment and Execution
- Critical Systems Analysis
- Budget Management
- Asset Management
- Vendor Management
- Team Building
- Client Relations
- KPIs & Reporting
- SCM
- Logistic Management
- Project Coordination
Languages
English
Advanced
C1
Urdu
Advanced
C1
Hindi
Advanced
C1
Certification
- Coursera Tableau Certification
- Microsoft Office, Tier 3 | Microsoft
- Lean Six Sigma White Belt (Geen, Black Belt: WIP)
- SAP S/4 HANA Enterprise Management (Material Management, Supply Chain, Demand Planning, Sourcing and Procurement, Contract Management, Logistics and Manufacturing)
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Timeline
OPERATIONS MANAGER (E-COMMERCE)
SWAN.INC | ABU DHABI CAPITAL GROUP | UAE
08.2022 - Current
AREA MANAGER
SWAN.INC | ABU DHABI CAPITAL GROUP | UAE
04.2019 - 08.2022
TEAM LEADER
SHARJAH AIRPORT | IML GROUP | UAE
05.2018 - 02.2019
OPERATIONS TEAM LEAD
LULU HYPERMARKET KARAMA | IML GROUP | UAE
06.2017 - 05.2018
OPERATIONS TEAM LEAD
VIRGIN MEGASTORE | VIRGIN MOBILE UAE | IML GROUP | UAE
05.2016 - 06.2017
AREA MANAGER
DAVIDOFF | IML GROUP | UAE
12.2013 - 04.2016
LEAD PROJECT MANAGER (E-COMMERCE)
CLICKCART | UAE
06.2013 - 11.2013
Business Management -
University Of Sunderland
05.2009 - 05.2013
A-Level - Accounts and Business Studies
University of Cambridge
05.2007 - 03.2009
O-Level - Business Studies
University of Cambridge (The City School)
05.2005 - 05.2007
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