Muhammad Khurram

• Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
• Offered new and existing customers profitable products to maintain strong territory-wide revenue.
• Forecasted sales of $5.4 million and set successful policies to achieve sales objectives and related metrics within timeframe.
• Established and maintained key accounts, expanding territory by $550K in 1 year.
• Attracted new clientele and developed customer relationships by hosting product-focused events.
• Focus top 15 accounts every quarter while devoting significant energy to prospecting new leads with 39% conversion rate.
• Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate at 10% or higher.

• Spearheaded sales teams to penetrate new target markets with different range of PPE products to achieve sales targets and organizational goals.
• Managing ADNOC as key account and EPC contractors as PPE focal point.
• Regularly monitored market and competitor behaviors, remaining ahead of PPE trends to offer best-possible service.
• Managed pitching and presentations for diverse client base, closing high-value deals through expert persuasion and negotiation skills.
• Sure-handed in creating value & position of company's products & services to ensure sales and profit growth.
• Make and execute vertical and horizontal growth plan for each quarter.
• Work with team to develop proposals that speaks to client's needs, concerns, and objectives.
• Handle objections by clarifying, emphasizing agreements and working through differences to positive conclusion.
• Keen planner with skills in conceptualizing & effectuating process initiatives to enhance overall efficiency of organization.
• Resourcefully managed to a chieve FY21 sales target with 137% exceeding KPI growth target.

• Evaluated and identified key partners for respective markets.

• Conducted regular visits to these regions; trained sales team and succeeded in winning multiple opportunities.

• Nurtured existing distributors in countries already present.

• Trained and supported their sales team to independently identify and propose apt products.

• Regular joint visits with distributors to large Oil and Gas end-users.

• Successfully maintain company proposed margins for every sale.

• Instrumental in having products specified with QHSE team and influencing key decision makers.

• Reassessed non-performing markets of UAE and Saudi Arabia and added new distributors.

• Oversaw and managed distributors across wide geographical region (UAE, Saudi Arabia, Bahrain, Oman, Qatar, Kuwait, Kazakhstan, Egypt and Morocco).

• Biannual presentation to senior management in New Hampshire, USA highlighting regions forecast for next six months and successfully defending with facts and figures. • Trained and support their sales team to independently identify and propose products.

• Regular joint visits with distributors to large oil and gas end users.

• Build rapport with major clients for registration of brand in Oil and Gas sector.

• Instrumental in having products specified with QHSE team and influencing key decision makers

• Arranged regional educational workshops in tandem with distributors for HSE and other influencers.

• All opportunities and leads regularly updated on SalesForce.com - Customer Success Platform used to track distributor's opportunities and sales pipeline.

• Increased sales by an average of 17%, consistently exceeding KPI growth targets.

• Developing achievable business plans for Flame Resistance
• Clothing (Bulwark) for a country & account level in the Middle East
• In FY15 increased sales over FY14 by 27% by achieving $3.6 million in the assigned territory
• And continue to grow it 9% FY16
• Building strong partnerships between VF USA office, distributors, national oil & gas organizations, drilling/service companies, EPC contractors & electrical utilities companies
• Companies list includes but not limited to below;
• ADNOC Group of Companies, ADDC, DEWA
• OMAN Oil Company, ORPIC, OXY Oman, Oman Gas Company
• BP, Exxon, Total, Shell, Schlumberger, Halliburton and other EPC
• Pre-registration and qualification of products for sales tenders, bids and proposals
• Expand the distribution network by finding most active distributor in the specific territory
• Monitoring the market & identifying gaps in current flame- resistant garment, general work wear & professional services uniform markets
• Also keep an eye on competitor's activity and price points
• Highlight opportunities and making monthly, quarterly and annual sales report in SALESFORCE.COM
• Continuous analysis of current distribution partners to ensure that they are delivering best possible results within the territory
• Training the distributors for new fabrics and technical specification
• Give technical presentations to the end users on BULWARK FR products
• Making accurate, rapid cost calculations, and providing customers with quotations and negotiating the terms of an agreement & closing sales
• Setting up and monitoring regional exhibitions.

• Marketing & Sales of company's own manufactured and world's known brands of PPE (Personal Protection Equipment)
• Increased FY13 and FY14 sales by average of 34%, consistently exceeding KPI growth targets of $1.6 Million
• Managing distributors and industrial end users specially EPC contractors in allocated region by closely monitoring sales activities to ensure quarterly & yearly target achievement
• Hands on Marketing Management style with expertise in: Client needs, Efficiency, Cutting edge solutions, Training, Protocols,
• Registrations & Presentations following Policies & Procedures in providing effective Sales support
• Exploring new clients and sale avenues
• Interact with clients at senior level, engage, influence and manage various priorities within client business
• Work closely with Marketing, Customer service, Logistics and
• Finance department to serve customer in better way
• Knowledge on Safety Management Practices, Technical
• Knowledge on applicable Safety Standards/Norms (EN/ANSI) based on Industrial Personal Protective Equipment
• Trained End Users on use of Personal Protective Equipment.

• Driving brand like Britannia, Nutro and Chiko by efficientplanning, developing and executing the nationwide promotion
• BTL/ATL activities like media planning, consumer and tradepromotions, corporate events, exhibitions, road shows, PRactivities, retail merchandizing and brand activation
• Drawing consumer's insights from direct consumer contact liketrade visit and store checks etc
• Keeping strong liaison with other member of the brand team,
• Sales personals, merchandisers, advertising agencies, outdoorsagencies, vendors and business units at different region etc
• Coordinate with Research and Development department
• Maintaining the Sales records
• Planning of annual marketing budgets and its allocation todifferent regions or heads
• Motivated team members to continuous improvement inpromoting and selling target products
• Strategically planned and executed ATL and BTL campaigns todrive brand awareness.