Muhammad Ali Ayub
Dubai,DUbai
Summary
My core competencies include account management, project management, strategic sales, marketing communications, and new business development, which I have demonstrated in my previous roles at NETSOL Technologies Inc. and Multinet Pakistan (Private) Limited. There, I generated revenue streams, verified, and issued invoices and timesheets, maintained data repositories and cost tracking, developed business reports and proposals, and built long-term partnerships with key accounts. I am passionate about finding innovative and tailored solutions for my clients and achieving mutual growth and satisfaction.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
Work History
Director of Sales and Marketing
Khan Petroleum Services
Lahore, Pakistan
12.2022 - Current
- Established robust and original lead follow up plan, increasing customer touchpoints.
- Demonstrated products to entice potential customers and enhance understanding.
- Maintained professional relationships with existing clients, upselling where possible.
- Worked with cross functional team to develop and implement targeted sales strategies.
- Executed marketing and sales strategies to generate and convert qualified leads.
- Communicated with potential leads via phone calls, cold emails and in person, providing information about product portfolio.
Key Account Manager
NETSOL Technologies
Lahore, Pakistan
11.2018 - 11.2022
- Cultivated and sustained critical partnerships with clients to support consistent satisfaction.
- Supported proposal development and implemented contractual agreements.
- Reviewed established objectives and action plans on monthly basis to verify alignment with client needs.
- Provided first-class client services, from onboarding to daily account management.
- Crafted detailed sales reports, outlining key metrics to enhance strategic business decision-making.
- Analysed market and competitor research to identify customer prospects.
- Collaborated with sales team to onboard and integrate new customers.
Key Account Manager
Ufone
Islamabad, Pakistan
01.2016 - 07.2016
- Identified new prospects and executed cold calls to grow and develop pipeline.
- Assessed and interpreted market information to anticipate and respond to trends.
- Distilled market data and trends to produce detailed reports.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- Supported proposal development and implemented contractual agreements.
Key Account Manager
Multinet Pakistan (Pvt) Limited
Karachi & Islamabad , Pakistan
05.2013 - 01.2016
- Identified new prospects and executed cold calls to grow and develop pipeline.
- Assessed and interpreted market information to anticipate and respond to trends.
- Crafted detailed sales reports, outlining key metrics to enhance strategic business decision-making.
- Analysed market and competitor research to identify customer prospects.
- Reviewed established objectives and action plans on monthly basis to verify alignment with client needs.
- Monitored commercial performance of full portfolio, scheduling consistent follow-ups with each account.
- Provided first-class client services, from onboarding to daily account management.
- Supported proposal development and implemented contractual agreements.
Customer Support Executive
The Visionaries
Karachi, Pakistan
06.2010 - 03.2011
- Liaised with field engineers to coordinate prompt and comprehensive repairs.
- Managed accounts with targeted multi-channel engagement.
- Responded to calls and web chats within target timeframes, handling.
- Resolved technical support calls each day with strong systems knowledge.
- Handled complaints with calm and diplomatic manner, organising refunds or replacements as required.
- Fulfilled sales and service KPIs through consultative selling and genuine customer engagement.
Business Marketing Lead
Fortune Textiles
Karachi, Pakistan
10.2007 - 12.2008
- Coached team to build client relationships and exceed sales targets.
- Contacted and converted potential customers via telephone, email and in-person enquiries.
- Attended prominent industry trade shows, exhibitions and events across Pakistan.
- Influenced key decision-making and established trust with stakeholders.
- Launched new product lines with strong retail and marketing strategy.
- Generated leads to bring in new client revenue and improve bottom-line profitability.
- Drew on understanding of key markets to push development of business strategies.
Business Development Executive
Ensign Communique
Karachi, Pakistan
03.2007 - 09.2007
- Developed and implemented value-adding strategies to increase product and service profitability.
- Negotiated contract terms and pricing to maximize revenue.
- Updated business plans to reflect emerging trends and projections.
- Exceeded revenue goals by securing high-performing new accounts.
Education
High School Diploma - Computer Science
Happy Home School
Pakistan 10.2002 - 10.2003
Bachelor of Commerce - Commerce
Karachi University
Pakistan 10.2009 - 10.2010
Master of Business Administration - Marketing
SZABIST
Karachi 08.2013 - 04.2017
Master's degree - Project Management
SZABIST
Pakistan 02.2018 - 01.2019
Associate's degree - Commerce
Inter Board
Pakistan 10.2007 - 12.2008
Skills
- Business Development/Corporate Account Management
- Project Management
- Customer Relationship Management
- B2B sales
- Lead generation
- Technical knowledge
- Marketing strategy development
- Sales pipeline management
- Client acquisition strategies
- Constructive team player
- Risk Management
- Motivational, persuasive and negotiation skills
- Playing Basketball, Cricket, Badminton and Snooker
Languages
English
Fluent
Timeline
Director of Sales and Marketing
Khan Petroleum Services
12.2022 - Current
Key Account Manager
NETSOL Technologies
11.2018 - 11.2022
Master's degree - Project Management
SZABIST
02.2018 - 01.2019
Key Account Manager
Ufone
01.2016 - 07.2016
Master of Business Administration - Marketing
SZABIST
08.2013 - 04.2017
Key Account Manager
Multinet Pakistan (Pvt) Limited
05.2013 - 01.2016
Customer Support Executive
The Visionaries
06.2010 - 03.2011
Bachelor of Commerce - Commerce
Karachi University
10.2009 - 10.2010
Business Marketing Lead
Fortune Textiles
10.2007 - 12.2008
Associate's degree - Commerce
Inter Board
10.2007 - 12.2008
Business Development Executive
Ensign Communique
03.2007 - 09.2007
High School Diploma - Computer Science
Happy Home School
10.2002 - 10.2003
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