MUHAMMAD ASAD MASOOD Marketing & Admin Coordinator
Dubai,DU
Summary
Experienced professional with a mechatronics background and expertise in administration, digital marketing, and social media management. Skilled in creating interesting learning projects, managing different social media sites, and working with influencers to make our brand more well-known. Passionate about leveraging technology and creativity to deliver impactful marketing strategies and enhance organizational effectiveness. Additionally, proficient in Microsoft Office, notably PowerPoint and Excel, for creating visually compelling presentations and conducting data analysis.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Qalamkar Textile & Trading LLC
Dubai, UAE
11.2023 - 05.2024
- Managed 4 social media brand accounts at a time across Meta (Facebook, Instagram), YouTube, TikTok, and WhatsApp, creating content and engaging with followers to increase brand visibility and engagement.
- Assisted in the development of marketing strategies for leading to a 30% growth in online presence.
- Supported administrative tasks, including scheduling, correspondence, and data management.
- Designed and executed successful giveaway programs, increasing social media engagement and brand visibility by 80%
- Partnered with META influencers to build brand awareness and drive engagement across social media platforms, resulting in a 20% increase in followers.
Admin Coordinator
HMS Education System
Karachi, Pakistan
10.2022 - 08.2023
- Designed and implemented diverse learning activities for children, including science-related projects, robotics, and modern technologies.
- Organized and conducted safety awareness programs such as fire extinguishing drills, sports and martial arts programs, picnics, educational trips, and seminars
- Ensured the efficient functioning of academic programs, managing scheduling and logistics.
- Collaborated with teachers and staff to develop innovative curriculum components, enhancing the overall educational experience.
- Promote educational activities and engage with parents and the community, resulting in increased program participation.
Assistant Coordinator
HMS Education System
Karachi, Pakistan
02.2020 - 09.2022
- Operated and maintained office equipment, ensuring smooth day-to-day operations.
- Managed data entry, record-keeping, and proofreading tasks with a high level of accuracy.
- Effectively managed and delegated tasks among assistant coaches and players' parents
Business Development Executive
AB Textiles
Karachi, Pakistan
02.2018 - 11.2019
- Conducted market research and competitor analysis to identify business opportunities and formulate effective sales strategies.
- Managed the entire sales process, from prospecting and lead generation to negotiations and closing deals.
- Collaborated with the marketing team to create and implement marketing campaigns that increased brand visibility.
Education
Bachelor of Science - Mechatronics (Robotics AI)
2022
Skills
- Social Media Management
- Market Research
- Customer Research
- SEO
- Content Creation
- Sales & Business Development
- Office Administration
- Problem-Solving
- Attention to Detail
- Office Data Management
- Data Handling
- Presentation Skills
- Technology Trends
- MS Office
Accomplishments
- Increased sales revenue by 30% as a Marketing Specialist at Qalamkar Textile & Trading LLC through effective client relationship building and strategic marketing initiatives and collaborations with the influencers.
- Successfully coordinated logistics, budgeting, and scheduling for various events, contributing to the seamless operation of academic programs.
- Designed professional collateral, including letterheads and student evaluation cards, enhancing the brand image of the HMS Education System.
- Expanded customer base by 30% as a Business Development Executive at AB Textiles by developing new markets and securing strategic partnerships.
Technology, AI, Phone Photography
I have a strong passion for technology, particularly robotics and automation, which stems from my background in mechatronics. I'm fascinated by Artificial Intelligence and its potential to transform industries, and I have enhanced my understanding through courses and projects involving AI and machine learning. Phone photography is a creative outlet for me, allowing me to capture high-quality images and videos that I use to create engaging social media content. These interests not only fuel my personal growth but also contribute to my professional skills, making me a more versatile and innovative team member.
Timeline
Marketing Specialist - Qalamkar Textile & Trading LLC
11.2023 - 05.2024
Admin Coordinator - HMS Education System
10.2022 - 08.2023
Assistant Coordinator - HMS Education System
02.2020 - 09.2022
Business Development Executive - AB Textiles
02.2018 - 11.2019
ILMA University - Bachelor of Science, Mechatronics (Robotics AI)