Muhammad Asif Saleem
Dubai
Summary
Sales and business development leader with over 11 years of experience in FMCG, banking, insurance, and customer service. Achieved revenue growth exceeding PKR 1.1 billion while managing over 100 key B2B and B2C accounts. Expertise in strategic planning and marketing aimed at increasing market share and client retention. Actively seeking opportunities in the UAE to drive significant business impact and growth.
Overview
4
4
Languages
1
1
Certification
11
11
years of professional experience
Work History
Business Operations Manager
City Cranes Equipment Rentals
Abu Dhbai, UAE
10.2025 - 06.2026
- Managed business operations, crane/equipment rentals and fleet management for 300+ employees and 30+ drivers.
- Coordinated fleet, rental, maintenance, HR and finance operations, ensuring seamless integration for overall business efficiency.
- Monitored fleet utilisation, fuel consumption, vehicle deployment and operational efficiency to control costs and reduce idle time.
- Monitored GPS tracking, fuel cards, vehicle utilisation, routes and fleet performance.
- Managed 300+ employee master files, attendance, documentation and Zoho Payroll.
- Led recruitment of technical staff including Mobile Crane Operators, Car/Trailer Drivers, Maintenance In-Charges, Finance Managers and HR Coordinators.
- Monitored staff performance and developed targeted improvement plans to enhance productivity.
Business Development Executive
National General Insurance
Dubai
01.2024 - 09.2025
- Supported revenue growth through targeted business development and relationship management, ensuring tailored insurance planning met client needs.
- Managed corporate relationships through daily client visits, tele-calling, proposals and follow-ups to generate new business.
- Managed B2B/B2C clients, delivering customised insurance solutions in Staff Medical, Fleet/Motor, Property and other commercial products, enhancing client satisfaction.
- Developed and presented 5–10 tailored quotations daily, including HN Plans, Third-Party and comprehensive coverage based on client needs.
- Promoted insurance solutions via social media, expanding FB business page to over 6,000 followers, increasing brand visibility.
- Collected company documents and prepared KYC/compliance reports for policy processing and onboarding.
Business Development Specialist
GCC & Redha Al Ansari Exchange
Dubai
12.2021 - 12.2023
- Served B2B corporate and B2C retail clients with tailored remittance, FX, and payroll solutions.
- Achieved daily sales targets by effectively managing resources and strategies. and monthly remittance and FX targets across multiple UAE branches.
- Managed Pakistan remittance corridor, ensuring smooth transactions and prompt issue resolution.
- Conducted door-to-door sales initiatives to engage potential customers and promote services. campaigns, generating leads through verified customer data.
- Facilitated registration and onboarding of 100+ SMEs on WPS, enhancing compliance in corporate sales.
- Supported branch promotions through lucky draws, roadshows, and customer engagement events.
- Analysed market intelligence to inform new branch opening decisions.
- Reported daily sales performance and customer insights to head office management.
Client Relationship Manager
MCB BANK
Multan, Pakistan
08.2017 - 08.2021
- Implemented sales strategies that lifted revenue from 670 million to 1 billion within four years.
- Surpassed annual sales targets, delivering 55% growth in NTB customer base.
- Ranked among top 2 nationwide in bancassurance sales across consecutive years.
- Oversaw sales portfolio, covering NTB accounts and personal loans for growth.
- Developed and implemented initiatives that significantly increased customer satisfaction and retention.
- Directed branch operations, sales, and customer service, enhancing revenue growth and ensuring compliance.
- Managed and coached team of 11 staff, driving performance through daily monitoring and feedback.
- Led team performance using regular coaching, training sessions, and performance evaluations.
- Maintained full AML/KYC compliance, keeping audit ratings flawless throughout tenure.
Business Development Manager
Shamim & Co Beverages (PepsiCo)
Multan, Pakistan
07.2015 - 08.2017
- Established strategic partnerships with QSR chains, resulting in high-volume sales and sustainable growth.
- Executed Coca-Cola account conversions, increasing PepsiCo's market penetration by 15%.
- Directed and motivated 30-member sales team to exceed territory sales targets consistently.
- Drove Primary and Secondary Sales, achieving complete territory coverage and market expansion.
- Managed five key distributors generating PKR 800M annually, ensuring sustainable revenue growth.
- Collaborated with marketing teams to implement trade promotions and merchandising standards for brand visibility.
- Conducted daily market visits to track performance, monitor competitors, and strengthen retailer partnerships.
- Maintained daily visit reports to analyse trends and identify gaps, facilitating improved coverage efficiency.
Education
Diploma of Higher Education - Diploma in Humen Resources Management
Alison
UK01-2026
Master of Business Administration - Business Management
University of Education
Lahore, Pakistan01-2015
Foundation Degree in Science - Science
Punjab College
Multan01-2010
Skills
- Strategic business operations
- Cost control measures within compliance frameworks
- Performance monitoring efficiency
- B2B revenue growth tactics
- Market-informed sales strategy
- Sales team leadership
- Customer relationship strategies
- Lead generation through promotional activities
- Negotiation and financial analysis
- Business planning for clients
- Integrated marketing strategies
- Strategic problem-solving techniques
- Relationship building via technical recruiting methods
- Product lifecycle management
Visa Status
- Spouse visa valid 13-8-2028
Nationality
- Pakistani
Certification
- AML Compliance, Advanced Level, CPD UK
- Sales Management, Advanced Level, CPD UK
- Customer Service Executive, Advanced Level, CPD UK
- Banking Product & Customer Handling Training, 1 month
- Email Protocol & Professional Communication
Languages
English
Urdu
Hindi
Punjabi
Hobbies and Interests
- AI & Emerging Technologies
- Forex & Financial Markets
- Business Case Studies & Industry Research
- Continuous Learning & Professional Development
Achivements
- Increased branch revenue from PKR 670M to 1.1B through cross-selling and client acquisition initiatives over 4 years.
- Onboarded 100 SMEs under WPS, boosting payroll and transaction volumes.
- Surpassed monthly business development targets by acquiring over 60 corporate and individual clients.
- Managed Facebook business page with over 6K followers, generating quality leads and enhancing brand awareness.
- Converted 70 Coca-Cola accounts, increasing market penetration and achieving a 30% market share increase.
- Enhanced client satisfaction and repeat business through customized solutions for Pakistan remittance corridor.
- Optimized FX, remittance, and cash handling services to achieve 110% of monthly sales targets.
- Recognized as Employee of the Year at PepsiCo and received four Employee of the Month awards at MCB Bank towards sales & business development.
Timeline
Business Operations Manager
City Cranes Equipment Rentals
10.2025 - 06.2026
Business Development Executive
National General Insurance
01.2024 - 09.2025
Business Development Specialist
GCC & Redha Al Ansari Exchange
12.2021 - 12.2023
Client Relationship Manager
MCB BANK
08.2017 - 08.2021
Business Development Manager
Shamim & Co Beverages (PepsiCo)
07.2015 - 08.2017
Diploma of Higher Education - Diploma in Humen Resources Management
Alison
Master of Business Administration - Business Management
University of Education
Foundation Degree in Science - Science
Punjab College