Muhammad Faisal Afzal
Dubai
Summary
Performance Marketing Specialist With over 3+ years of experience in driving business growth through effective paid advertising, I specialize in increasing conversions, reducing ad spend, and maximizing return on investment. I've worked on 70+ Ad accounts across diverse industries, delivering profitable campaigns that align with business goals.
Overview
5
5
years of professional experience
Work History
Performance Media Specialist
United SEO Marketing DMCC
10.2022 - Current
- Assisted account managers as a technical specialist in digital advertising.
- Managed and oversaw the performance of over 40 accounts across various platforms, including Google Ads, Meta (formerly Facebook Ads), TikTok, and Snapchat.
- Took ownership of the entire campaign lifecycle, from initial research and account setup to crafting compelling ad text, continuous optimization, tracking performance metrics, and generating comprehensive reports.
- Utilized a range of digital marketing tools and platforms, such as LandingI for creating landing pages and Report Garden for generating detailed performance reports.
- Successfully handled high-value clients in the United Arab Emirates (UAE) with monthly advertising budgets exceeding 200,000 AED, including notable clients like ECO DRIVE, AL ARABIA, IMTYAZ DEVELOPMENTS, and more.
- Develop and execute comprehensive performance media strategies that align with overarching business goals and target audience profiles.
Digital Marketing Executive
Welkin Marketing Agency
09.2021 - 10.2022
- Acted as the Digital Marketing Specialist, designed and executed global social media strategies across LinkedIn, Instagram, Snapchat, and Facebook on client's websites to target people with specific interests
and increase the overall sale of the products - Developed and managed digital pay-per-click advertising campaigns using Google Ads for maximum growth and lead generation.
- Used to handle all their digital marketing clients. Utilizes A/B testing, multivariate analysis, and tracking tools to improve the conversion rate of website visitors
- Transformed a relatively non-existent social media profile into an online presence across Twitter, Facebook, Google, Snapchat, and Instagram.
- I have implemented Technical SEO on the company website and many clients to increase the Site's Organic Traffic
SEO and SMM Executive
Tech Hikers
04.2019 - 08.2021
- I have performed SEO Optimization on 200+ WordPress / Shopify / Wix Sites, including On Page & Off Page Optimization, Technical SEO, Site Audit, Competitors Analysis, Quality Content Structure, and Keywords Research to improve your search engine visibility.
- I have proven On Page Optimization experience with Yoast SEO, Rank Math, and All-in-One SEO Plugins
- I have implemented many different SEO Strategies according to Google's Latest Core Algorithm updates to increase the Site's Organic Traffic, Authority, and First-Page Ranking.
Education
Bachelor of Science - Computer Science
National Textile University
Pakistan09.2021
Skills
- Google Ads
- Meta Ads
- Data Studio
- Google Ads Editor
- GA4
- Tag Manager
- SEO
- WordPress / Shopify / WooCommerce Development
- Keyword Research / Ad Copies / Competitor Analysis
- Landing Page Builders
Timeline
Performance Media Specialist
United SEO Marketing DMCC
10.2022 - Current
Digital Marketing Executive
Welkin Marketing Agency
09.2021 - 10.2022
SEO and SMM Executive
Tech Hikers
04.2019 - 08.2021
Bachelor of Science - Computer Science
National Textile University
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