Muhammad Zaid Tahir
Digital Marketing Manager
Dubai
Summary
I am a results-oriented professional with a proven track record of driving successful digital marketing campaigns and achieving business objectives. With expertise in online marketing strategies, data analysis, and team leadership, I am dedicated to maximizing brand visibility, increasing customer engagement, and driving revenue growth through innovative digital marketing initiatives. I possess a deep understanding of the digital landscape and can develop comprehensive digital marketing strategies tailored to specific business goals. By leveraging my knowledge of various online channels, including pay-per-click advertising (PPC), social media, email marketing, and content marketing, I can effectively target and engage the desired audience. I am skilled in analyzing campaign data, monitoring key performance indicators (KPIs), and identifying opportunities for improvement. Strengths & Skills Digital Marketing Email Marketing Paid Social Media Advertising Google Ads LinkedIn Ad Campaigns Facebook Ad Campaigns social media marketing Twitter Ads
Overview
6
6
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Digital Marketing Expert
Westin Arabia Real Estate
Dubai
11.2022 - Current
- Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Devised content strategy to effectively engage target audiences.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Digital Marketing Manager
The Digicat
Dubai
11.2020 - 11.2022
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Increased customer engagement through social media.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Developed and executed A/B testing strategies to optimize campaign performance.
Social Media Specialist
PixoPros
Muscat
03.2020 - 11.2020
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Increased customer engagement through social media.
- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
- Conducted daily updates to social media profiles to boost company online presence.
- Increased customer engagement through social media
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses
Digital Marketing Manager
National University of Sciences & Technology (NUST)
Islamabad
07.2018 - 03.2020
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Increased customer engagement through social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Monitored return on investment of online and social media marketing efforts.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Digital Marketing Executive
Maallik Pak
Lahore
06.2017 - 07.2018
- Directed traffic growth strategies, content distribution, email marketing and trackbacks.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 65%.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Supported new client acquisition with superior strategy and world-class presentations.
Education
Bachelor of Science - Computer Science
Bahria University
Lahore , Pakistan 09.2016 - 08.2020
Skills
Google AdWords
Digital MarketingSocial Media MarketingCampaign management
Marketing and advertising
Budgeting and Allocation
Facebook Ads
LinkedIn Ads
Content Creation
Email Marketing
Google Analytics
Certification
Google Analytics
Timeline
Digital Marketing Expert
Westin Arabia Real Estate
11.2022 - Current
Digital Marketing Manager
The Digicat
11.2020 - 11.2022
Digital Marketing
10-2020
Google AdWords
03-2020
Social Media Specialist
PixoPros
03.2020 - 11.2020
Google Analytics
12-2019
Digital Marketing Manager
National University of Sciences & Technology (NUST)
07.2018 - 03.2020
Digital Marketing Executive
Maallik Pak
06.2017 - 07.2018
Bachelor of Science - Computer Science
Bahria University
09.2016 - 08.2020