Muhammed Rasim
Buyer
Dubai
Summary
Result oriented Purchaser with 10+ years' experience in FMCG, retail, account and category management. Specialized in the international procurement with skilled negotiation, supplier relationship management, and developing optimal category strategy. Strong attention to detail, exceptional organizational skills, and data-driven decision-making. Passionate about contributing to wider team performance and culture.
Overview
14
14
years of professional experience
1
1
Language
Work History
Buyer
AWS Distribution
07.2021 - Current
- Assume full P&L responsibility for the FMCG categories, including revenue, margin, wastage, and other supplier income.
- Develop and execute optimal category strategy, pricing, promotions, range, and availability, resulting in increased sales and profitability.
- Successfully launch own brands for the company in Private Label and expanding product range from zero to over 300 SKUs.
- Secure authorized distribution rights for the US candy brand Warheads in the UAE, establishing valuable partnership and increasing market share.
- Source, purchase, and manage the supply chain of goods, ensuring timely delivery and maintaining optimal inventory levels.
- Negotiate cost, funding, and terms with potential vendors, achieving cost savings and improving overall supplier relationships.
- Conduct market comparisons and analysis to decide pricing, promotions, and range decisions, maximizing both sales and margin.
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Analyze current stock levels and anticipate future requirements to develop a purchase plan that avoids stockouts and supports production and business plans.
- Handle requisitions, RFQs, and process purchase orders, closely monitoring delivery statuses to ensure timely receipt of goods.
- Attend trade exhibitions such as Foodafrica, Sial Shanghai, Thaifex, and Gulfood to stay updated on market trends and identify potential business opportunities.
- Visit markets regularly to gather market trends and collaborate with the sales team to improve sales performance.
- Coordinate with freight companies to secure the best logistic services, optimizing transportation efficiency and cost-effectiveness.
- Report directly to GM and CEO, providing regular updates on each category performance and strategic initiatives.
Supervisor
National Traders LLC (Division of ABC Industries)
12.2020 - 07.2021
- Identified and penetrated new markets, successfully introducing the company's profile and showcasing the wide selection of products available.
- Handled customer complaints, resolved issues, and adjusted policies to meet changing needs.
- Conduct weekly meetings to assess strength and weaknesses of team members and provide counseling and expert advice to improve their performance.
- Ensure proper distribution, visual merchandising of the products, arranging promotions and free Sampling.
Sales Executive
Sweet Garden General Trading LLC
10.2015 - 11.2020
- Successfully expanded the client base by effectively communicating the core products of the company and highlighting their value proposition.
- Achieving sales targets and objectives, driving revenue growth in the focused area.
- Managed order processing and follow-up, ensuring timely and accurate delivery of products to customers
- Proactively promoted and implemented seasonal offers and promotions, resulting in increased sales and customer engagement
- Collaborated with the invoice and warehouse departments to ensure seamless coordination and consistent delivery of orders
- Provided regular updates to the manager regarding market visits, including relevant details and insights
- Efficiently collected payments within the specified due dates, minimizing outstanding balances and improving cash flow
- Resolved customer problems and addressed suggestions to enhance sales, fostering customer satisfaction and loyalty
- Supporting merchandisers by providing guidance and support, ensuring effective execution of merchandising strategies.
Sales Coordinator
Aal Mir Trading Co. LLC
03.2013 - 10.2015
- Generated comprehensive reports on aging analysis and outstanding payments, providing valuable insights for effective financial management
- Produced daily sales reports, enabling the sales team to track performance and make data-driven decisions
- Managed the collection and organization of Local Purchase Orders and goods receiving notes, ensuring accurate and timely processing of orders
- Coordinated with warehouse personnel to ensure timely delivery of goods based on sales requirements, optimizing operational efficiency
- Supervised the billing team, ensuring accuracy and efficiency in billing processes and resolving any issues or discrepancies.
Accountant cum Storekeeper
Speakwell Enterprises Pvt Ltd
02.2010 - 08.2012
- Managed accounting and storekeeping responsibilities, ensuring accurate and timely preparation of financial statements and reports
- Verified vouchers and processed payments, issuing cheques promptly and efficiently
- Conducted bank reconciliations and proactively addressed any pending issues, streamlining financial processes and improving efficiency
- Maintained regular communication with the store manager to assess item demand and facilitate future orders accordingly.
Education
Bachelor of Commerce (Computer Applications) -
Calicut University
Skills
Contract Negotiation
Pricing negotiations
Supplier Relationship Management
Private Labelling
Forecasting
Inventory Management
Vendor Management
Timeline
Buyer
AWS Distribution
07.2021 - Current
Supervisor
National Traders LLC (Division of ABC Industries)
12.2020 - 07.2021
Sales Executive
Sweet Garden General Trading LLC
10.2015 - 11.2020
Sales Coordinator
Aal Mir Trading Co. LLC
03.2013 - 10.2015
Accountant cum Storekeeper
Speakwell Enterprises Pvt Ltd
02.2010 - 08.2012
Bachelor of Commerce (Computer Applications) -
Calicut University
Similar Profiles
Sreekumar M SSreekumar M S
Manager - Shipping at AWS Distribution LLCManager - Shipping at AWS Distribution LLC
Christopher TiceChristopher Tice
Generator Technician at AWS, Amazon Web ServicesGenerator Technician at AWS, Amazon Web Services
Vinod KumarVinod Kumar
Consultant at AWSConsultant at AWS