Muhammed Shinas

· Implemented business development strategies, achieved a 9% growth in non-aero revenue streams last year (2024)

· Successfully expanded the non-aero client base by 35%, leveraging new market opportunities.

· Fostered and sustained strategic partnerships, underpinning long-term business viability.

· Negotiated contracts effectively, ensuring favorable terms for all parties involved.

· Performed benchmarking and market analysis to guide informed strategic decisions.

· Actively networked at industry events, creating valuable connections and uncovering opportunities.

· Concentrated efforts on the MRO Hangars sector to enhance business relationships and prospects.

· Managed a diverse range of non-aero operations, including Paid Parking, Car Wash, Car Rental, Advertising, and Property Rental for various facilities such as Arrival and Departure Outlets, Duty-Free shops, Cargo Terminal Offices, Warehouses, Terminal Outlets, Offices, MRO Hangars, and FBO.

· Oversaw the leasing of Fuel Farm facilities, contributing to revenue diversification.

· Implemented cost-saving initiatives without compromising product quality or customer satisfaction.

• Led strategic planning and operations for health science and nutraceuticals, achieving significant business growth.
• Managed cross-functional teams to drive strategic initiatives and achieve organizational goals.
• Identified new growth opportunities within the Sami-Sabinsa network to achieve business division aspirations.
• Analyzed market trends and sales targets.
• Adjusted strategies to achieve sales targets.
• Managed marketing and communications tasks to support business growth, resulting in increased USD 10.487 million to USD 71.3 million in FY 2019-2020.

• Conducted communication strategies to engage both existing and prospective clients.
• Facilitated strategic partnerships for health clinics and medical institutions.
• Negotiated contracts with external agencies, securing optimal terms and conditions.
• Ensured continuous market expansion, including into GCC countries.
• Planned and executed marketing campaigns to increase brand presence.
• Managed budget planning to ensure cost-effective operations.
• Conducted market analysis to boost brand visibility.
• Implemented strategies to improve customer satisfaction.
• Reduced overheads by implementing innovative solutions.

• Managed supply chain and implemented cost reduction initiatives.
• Cultivated strong client relationships, driving repeat business and referrals.
• Developed strategies to improve efficiency and increase sales.
• Conducted market research to discuss progress, challenges, and achievements.
• Analyzed sales data to set quotas and identify growth areas.
• Conducted training sessions for staff, enhancing productivity and efficiency.
• Implemented marketing strategies to boost brand visibility.
• Conducted analysis of sales targets by monitoring team performance and achieving desired results.

• Managed marketing strategies to enhance brand recognition.
• Conducted comprehensive audits of existing practices, recommending operational improvements for increased efficiency.
• Supported business development initiatives and facilitated internal and external communications.
• Assisted in managing clinical, corporate, and supplier relationships to drive business growth.
• Established and developed commercial projects, utilizing market research and data analysis to boost brand visibility.
• Developed and maintained marketing materials and publications to elevate brand awareness.
• Enhanced customer satisfaction through precise attention to detail in administrative processes.

• Spearheaded brand and corporate identity strategies to enhance market recognition.
• Conducted comprehensive audits of existing practices, recommending operational improvements for increased efficiency.
• Supported business development initiatives and facilitated internal and external communications.
• Assisted in managing clinical, corporate, and supplier relationships to drive business growth.
• Established and developed commercial projects, utilizing market research and data analysis to boost brand visibility.
• Developed and maintained marketing materials and publications to elevate brand awareness.
• Enhanced customer satisfaction through precise attention to detail in administrative processes.