Dynamic and results-oriented individual professional with a decade of comprehensive experience, including six years in marketing and four years in media. Fluent in both English and Arabic, Bringing a wealth of expertise to the place where to work in. Proven ability to navigate the evolving landscape of marketing, coupled with an entrepreneurial spirit, position perfectly to contribute to the growth and success of the team. Skilled in developing strategic insights, leading market initiatives, and fostering strong client relationships. Committed to exceeding sales goals and delivering substantial revenue growth. With a passion for innovative products and a track record of success in dynamic environments, Eager to leverage extensive industry knowledge to drive market presence.
Hi, I’m
MUHAMMED YAHYA ALSAKKAF
Dubai,UAE
Summary
Overview
11
years of professional experience
Work History
Bytedance / TikTok , Dubai, UAE
TikTok Agency Operation Manager
2023.07 - Current (1 year & 2 months)
Job overview
- Led successful onboarding for 6+ new agencies on TikTok Live, exceeding monthly OKR targets, and ensuring a smooth transition with adherence to operational frameworks.
- Drove recruitment efforts resulting in acquisition of hundreds of creators, contributing significantly to growth of live-streaming talent pool.
- Established and maintained enduring relationships with MCNs and agencies, overseeing training and management responsibilities to ensure a consistent pipeline of high-caliber live-streamers.
- Streamlined onboarding processes for MCN's new agencies, enhancing provision of diverse talents for live-streaming industry.
- Played a key role in crafting and revising agency management policies, providing valuable insights to optimize operational efficiency.
- Conducted intensive industry training for agencies' operational managers, equipping them with effective strategies for revenue generation and operational success.
- Collaborated in the creation of the TikTok Live Academy and a comprehensive training course for new agencies, significantly accelerating their revenue-generating capabilities.
- Maintained regular communication with agencies and MCNs, providing updates on frameworks, policies, new industry roles, and market trends to facilitate industry adoption and keep stakeholders informed and engaged.
Magnitude Digital , Abu Dhabi, UAE
SEINOR BRAND PARTNERSHIP
2022.11 - 2023.06 (7 months)
Job overview
- Identified and secured collaborations with 10+ new brands, resulting in over $100,000 in deals from new clients.
- Exceeded client KPIs in influencer marketing campaigns, consistently achieving 30% increase in brand engagement, 15% boost in website traffic].
- Developed and implemented influencer marketing strategies that maximized client ROI,
- Proactively expanded influencer pool for existing clients, upselling additional influencer partnerships by more than 40%.
- Streamlined campaign execution by establishing clear deadlines, tracking performance through detailed reports, and providing clients with in-depth analytics for informed decision-making.
Magnitude Digital, Abu Dhabi, UAE
SENIOR INFLUENCER MARKETING
2021.12 - 2022.11 (11 months)
Job overview
- Led team of 5 people to achieve Campaign objectives with great results.
- Developed and executed influencer marketing strategies and creative campaigns to promote Abu Dhabi's business ecosystem through creative content with influencers.
- Collaborated with over 100 niche influencers according to client's industry needs.
- Acted as project manager to manage talents, production team, and coordination team to shoot sites for over 23 interviews & site coverage to make sure all content aligned with client guidelines.
- Reaching 1 billion impressions in 6 months campaign
- Promoting business related events/campaigns in partnership with GCC prominent social media figures.
- Negotiate (Arabic and English) with influencers and sign contracts.
Organize lunch event for @destinationabudhabi brand (Influencers, attendees, Logistics) and invite over 75 influencer with team effort.
Diwan Videos , Dubai, DU
Business Development Manager |
2019.02 - 2021.11 (2 years & 9 months)
Job overview
- Achieving over $6M in sales in this position from new & existing clients,
- Liaising with teams to create and improve marketing/sales strategies across different channels.
- Secured new and existing business through influencers, growing sales by 20%.
- Create new marketing models to increase company revenue by 10%
- Identifying new sales leads and pitching new clients.
- Increasing business with existing clients to improve revenue.
- Driving force in strategic planning meetings with shareholders.
- Develop and execute influencer marketing strategies and creative campaigns.
- Increase sales through attending related events and meetings.
- Increase profit by reviewing and negating client contracts to extend duration and increase business.
Diwan videos , Dubai, UAE
Account Manager / Live Stream Opreation Manager
2018.02 - 2021.10 (3 years & 8 months)
Job overview
- Skillfully Build & led a team of 8, optimizing workflow to enhance Livestream operations for several Clients with the.
- Achieved a substantial 50% improvement in influencer performance campaigns.
- Expanded client base from 20 live content creators to over 2500 per month over two consecutive two-year contracts, resulting in a revenue increase of over $4.5 million.
- Oversaw influencer marketing campaigns with a budget totaling around $2M (7.3M AED), showcasing financial acumen and effective budget management within the context of account management with measurable outcomes.
- Spearheaded influencer recruitment and negotiations, resulting in a measurable 15% increase in overall company revenue through strategic account management and excellent communication.
- Provided stakeholders with detailed weekly reports, offering measurable insights and recommendations tailored to enhance account-specific revenue optimization.
- Led client campaigns, successfully upselling over $4M and negotiating with influencers for improved results, contributing to a quantifiable increase in account revenue.
- Effectively managed a dynamic portfolio of 50+ influencer marketing campaigns concurrently, showcasing organizational skills and delivering measurable results within the account management domain.
- Collaborated with 2000+ influencers across the Middle East & North Africa, establishing strong relationships and contributing to measurable success within my account management responsibilities.
AL Hayat Tawazon TV , Dubai, UAE
Assistant Manager / Opreation Manager
2017.08 - 2019.01 (1 year & 5 months)
Job overview
- Assist General Manager to increase TV revenue.
- Liaise between managers, clients, and employees.
- Serve as acting General Manager (GM) when GM is away
- Organizing employee schedule & follow-up workflow.
- Increasing & overseeing employees' work.
- Completing tasks assigned by the general manager accurately and efficiently.
- Improved efficiency by training staff on best practices and protocols.
- Implemented new working strategies to help better organize workflow between departments.
- Enforced company policies and guidelines for all employees.
- Planned and managed resources and budget to support and deliver objectives.
Al-Hayat Tawazon TV , Dubai, UAE
Business Administrator
2015.05 - 2017.08 (2 years & 3 months)
Job overview
- Negotiate or approve contracts and agreements.
- Harmonize organizational activities.
- Drive and supervise positive business growth.
- Oversee day-to-day business activities.
- Negotiate and approve agreements with internal and external stakeholders.
- Weekly report to stakeholders about project performance.\
Al Hayat Tawazon TV, Dubai, DU
Store Manager
2014.03 - 2015.05 (1 year & 2 months)
Job overview
- Complete store management and ensure compliance with policies and procedures
- Maintain outstanding store status and visual marketing standards
- Ensure that store complies with health and safety regulations.
- Keep track of daily equipment usage.
- Help to do maintenance to necessary TV equipments.
AL Hayat Tawazon TV , Dubai , UAE
Intern
2013.02 - 2014.02 (1 year)
Job overview
- Understand all TV operations through all departments.
- Assisting with research and data gathering
- Running errands and fetching materials
- Performing administrative tasks like filing, photocopying, and organizing documents
- Shadowing and observing professionals in different departments
Attending meetings and taking notes.
Education
Heriot-Watt University Dubai
Master of Business Administration from International business management with Marketing.
12.2024
University Overview
Facebook Online
from Facebook Social Media Marketing Professional
10.2023
University Overview
Google Online
from Google Project Management Course
09.2023
University Overview
Civil Defence Dubai
Fire Fighting Course| Civil Defence - Dubai
2015
University Overview
Lootah Technical Center Dubai
Television Production Course from Media
2015
University Overview
Islamic School of Training & Education Dubai
Some College (No Degree) from High School
05.2014
University Overview
Skills
- Business Development
- Business development strategies
- B2B business development
- Campaign management
- Influencers Outreach & recruiting.
- Communication & time management.
- Project Management
- Negotiation & Persuasion skills
- Tech Savvy.
- Time management skills
- Business diversification
- Budgeting and forecasting
- New Account Development
- Relationship Management
- Presentations and Proposals
- Sales Forecasting
Languages
Arabic
Native language
English
Advanced
C1
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Timeline
TikTok Agency Operation Manager
Bytedance / TikTok
2023.07 - Current (1 year & 2 months)
SEINOR BRAND PARTNERSHIP
Magnitude Digital
2022.11 - 2023.06 (7 months)
SENIOR INFLUENCER MARKETING
Magnitude Digital
2021.12 - 2022.11 (11 months)
Business Development Manager |
Diwan Videos
2019.02 - 2021.11 (2 years & 9 months)
Account Manager / Live Stream Opreation Manager
Diwan videos
2018.02 - 2021.10 (3 years & 8 months)
Assistant Manager / Opreation Manager
AL Hayat Tawazon TV
2017.08 - 2019.01 (1 year & 5 months)
Business Administrator
Al-Hayat Tawazon TV
2015.05 - 2017.08 (2 years & 3 months)
Store Manager
Al Hayat Tawazon TV
2014.03 - 2015.05 (1 year & 2 months)
Intern
AL Hayat Tawazon TV
2013.02 - 2014.02 (1 year)
Heriot-Watt University
Master of Business Administration from International business management with Marketing.
Facebook
from Facebook Social Media Marketing Professional
Google
from Google Project Management Course
Civil Defence
Fire Fighting Course| Civil Defence - Dubai
Lootah Technical Center
Television Production Course from Media
Islamic School of Training & Education
Some College (No Degree) from High School
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