MUJEEB UR REHMAN KHAN

• Sales Execution: Supervised daily sales operations across multiple regions, ensuring compliance with targets and operational standards.

• Route Planning: Assisted in developing optimized sales journeys to increase coverage and efficiency.

• Customer Relationship Management: Maintained direct relationships with retailers, distributors, and wholesale partners to enhance satisfaction.

• Performance Coaching: Guided frontline sales teams to improve execution and meet KPIs consistently.

• Market Penetration: Contributed to revenue growth by expanding presence in competitive and underserved areas.

• Sales Reporting: Monitored sales performance and reported results to senior management for strategic alignment.

• Process Support: Assisted in depot setup and logistics coordination to improve service efficiency.

• Revenue Growth: Supported divisional sales strategies that contributed to consistent year-on-year revenue growth.

Award

The accolade for exemplary sales performance

· Sales Strategy Execution: Designed and executed customer acquisition strategies aligned with territory expansion goals.

· Distribution Network Efficiency: Revamped journey cycle planning to increase outlet coverage and improve distribution efficiency.

· Revenue Growth Delivery: Consistently achieved sales growth by motivating teams and implementing data-driven sales initiatives.

· Market Intelligence: Conducted competitive analysis to identify emerging opportunities and strengthen market positioning.

· Trade Partner Management: Developed efficient distributor and trade partner management systems, enhancing regional coverage.

· Customer Engagement: Improved customer satisfaction and loyalty through targeted service initiatives and relationship management.

· Performance Monitoring: Used KPI dashboards to track team results and enhance accountability.

· Key Achievements

· Established UAE distribution from scratch level.

· Developed eight new routes in one year.

· Hired, trained and directed sales team

· Generated revenue from scratch to over AED 4 Million yearly.

• Led a team of 35 Circulation Executives and Distributors to achieve sales targets.
• Implemented effective sales promotion strategies to enhance market presence.
• Managed key accounts including hypermarkets, supermarkets, hotels, and hospitals.
• Contributed to revenue growth through strategic flyer and booklet distribution.
• Ensured timely newspaper delivery to subscribers and retailers in assigned areas.
• Conducted market research and competitor analysis to inform sales forecasting.
• Developed business strategies to retain existing customers and attract new clients.

Key Achievements

• Achieved a 60% growth in subscription sales from 2014 to 2020 in the Fujairah region, utilizing the same resources without increasing costs.
• Successfully secured exclusive contracts with 4- and 5-star hotels and hospitals.
• Maintained subscription base stability during the pandemic crisis (2020–2021) in the Jumeirah territory, despite industry challenges.
• Renewed contracts with major clients, including hospitals and hotels, ensuring business continuity during the pandemic crisis.

• Responsible for the overall sales strategy of assigned area and routes.
• Monitoring of daily activities of salesman and follow up on sales progress and accomplishments.
• Conducting regular meetings with the Sales Head for feedback on status of sales.
• Establish and maintain good contact with all customers and maintain updated Customer details of the assigned area.
• Regular route visit with the sales team, backup providing to the team whenever necessary.
• Generation of daily and monthly status reports regarding the overall sales achievements and also competitor activities.
• Coordination and implementation for sales targets set by the department head, preparation of sales statistics and related forecasts.
• To ensure proper implementation of sales campaigns / promotional activities.
• To ensure proper implementation of company policy on financial and sales related matters.
• Identifying and exploring new markets
• Key Achievements: Developed van sales business.
• Developed 10 new van sales routes.
• Hired, trained and directed sales team.
• Generated revenue from scratch to over AED 5 Million yearly.
• Spearheaded in negotiating & developing 3rd Party (PVT LABEL) products in Lulu, Sharjah Coop, Consumer Coop, Union Coop, Abu Dhabi Coop

• Leading a team of Van salesman and merchandisers and assisting and motivating them to achieve company goals.
• Designing targets, budgets and objectives to the Distributors and closely monitoring the set objectives through regular meetings with them.
• Monitoring the Merchandisers and shelf display of products, ensuring proper visibility of point–of-purchase to markets.
• Supporting Sales and marketing team in corporate meetings and presentations.
• Extending customer base by smart market research techniques, analyzing competitor movements.
• Route Planning & Territory Management. Setting budgets/targets and developing marketing tools & materials.
• Reporting day to day activity directly to the Sales Manager.
• Key Achievements: Expanded sales distribution network.
• Maximized profitability of van sales.

• Conducted daily customer visits within designated territory.
• Supplied products to cash and credit customers.
• Ensured credit collection and route efficiency.
• Delivered products to A, B, and C class markets.
• Managed HORECA accounts, including NCTH Company and Royal Catering Services Company.
• Maximized profitability of van sales through strategic initiatives.

Unikai Foods P.J.S.C United Kaipara Dairies CO. (P.J.S.C) - Dubai, UAE

• Handled product placement, sales growth, credit recovery, and market development.
• Worked with major UAE retail chains for new product approvals.
• Executed strategic product placements to align sales with market potential in Dairy Division.
• Developed effective coverage of assigned territory, optimising route for maximum impact.
• Implemented sales promotion schemes to boost sales and enhance brand awareness.
• Ensured proper maintenance of freezers and attractive product displays in the market.
• Provided insightful feedback on market trends and competitor activities to management.