MUKESH CHAVAN
Dubai
Summary
Enthusiastic Brand Manager eager to contribute to team success through smart work, attention to detail and excellent organizational skills. Clear understanding of buying and merchandising and data analysis. Motivated to learn, grow and excel in e-commerce & retail industry. Responsible for supporting, launching, developing and expanding a portfolio of brands. Responsible for maximizing sales potential and meeting company targets for sustainable growth, profitability and cash flow by implementing sales and marketing strategies and initiatives
Overview
18
18
years of professional experience
1
1
Certification
Work History
Freelance Brand Consultant
Self employed
01.2024 - Current
- Partnership & Distribution Management: Establish and manage partnerships with distributors, retailers, and e-commerce platforms to expand the brand's market presence and drive sales growth
- Campaign & Marketing Oversight: Collaborate with marketing teams to develop and execute campaigns that enhance brand visibility and customer engagement across multiple channels
- Performance Tracking & Reporting: Monitor the effectiveness of brand strategies and initiatives, using KPIs and analytics to measure success and identify areas for improvement
- Client & Stakeholder Communication: Serve as the primary point of contact for clients, ensuring clear communication, timely updates, and alignment with overall brand objectives
- Licensing & Compliance: Oversee brand licensing agreements and ensure compliance with brand guidelines and intellectual property laws
- Market Analysis: Conduct in-depth market research to identify trends, consumer behavior, competitive landscape, and potential growth opportunities for the brand
- Brand Identity & Positioning: Define and refine the brand's unique value proposition, ensuring consistency across all touchpoints, from product design to marketing communications.
Start up Fundraising Consultant
- Investor Network Building: Leverage connections and networks to introduce startups to potential investors, venture capital firms, angel investors, and institutional funds that are aligned with the startup’s industry
- Negotiation & Deal Structuring: Help founders negotiate terms with investors, ensuring the startup secures funding on favourable terms while protecting the company’s equity and long-term growth potential
- Market Positioning & Storytelling: Assist startups in positioning themselves effectively within the market, crafting a compelling narrative that resonates with investors about the company’s vision, mission, and potential
- Post-Funding Advisory: Offer guidance on managing investor relations post-funding, ensuring ongoing communication and transparency with stakeholders and planning for future funding rounds or growth milestones.
Brand Manager - Luxury Fashion / Streetwear
Times Group LLC (JSK Fashion)
04.2023 - 10.2023
- Managing 8 luxury streetwear concept stores called 'BAUHAUS' across GCC
- Multibranded homegrown concept BAUHAUS consists portfolio of Supreme, BALR, EVISU, Billionaire Boys Club, Anti Social Social Club, Drewhouse, 8-BIT, DOMREBEL & Golden Concept - Luxury Apple Watch case brand from Sweden.
Brand Manager
Apparel Group - CCC
01.2021 - 04.2023
- Drove brand management, marketing strategy, business management, sales growth, and communication for CCC in Apparel group.
Sr. Buyer
GMG, Gulf Marketing Group
03.2016 - 12.2020
- Grew sales of women's wear category to all-time high of AED 2.25 million through roll out of new sub lines, targeting niche consumer preference in diverse Middle East market, which led to increased contribution of women's wear from to 23% to the total business
- Led team of 5 managing annual budget of AED 95 million growth for premium sportswear brands like Columbia sportswear, NAPAPIJRI and VANS - Off the wall
- Achieved annual budget by 2018-19 by 108%.
Buyer
Footwear, ICONIC - LANDMARK GROUP
06.2012 - 01.2016
- Managed growth & profitability for Iconic
- ICONIC” a high street fashion brand present across GCC
- Accountable for Ladies / Men's and Kid's Business
- Responsible for the growth and profitability for the footwear business.
Buyer
Westside - TATA Trent Ltd
05.2010 - 05.2012
- Ensure brand growth for TRENT Ltd
- TRENT” the TATA group of company with over 65 stores operational in INDIA by the Name of WESTSIDE
- Buyer Footwear
- Took 4% contribution of footwear & accessories dpt to 18% within initial 6 months
- Identified and set the process for each category with each supplier
- Introduced various products in sports shoe category which helped to become best performing category in footwear department itself.
Merchandiser & Quality
ACS Agenturen Buying Agents & Consultants
11.2008 - 04.2010
- Managed commercialization of 5 factories, followed up on production status, identified deviation, and implemented corrective action.
Designer
CREW B.O.S. Products Ltd
11.2006 - 10.2008
- Major concentration in Design Development for the international market for men & women's sports shoe and casual wear category.
Education
MBA - Marketing & Business Strategy
XLRI Jamshedpur
03.2017
Advanced Diploma - Creative Designing & (CAD/CAM
FDDI - Footwear Design & Development Institute
09.2006
Diploma - Leather Goods & Footwear Technology
Government Polytechnic MUMBAI
08.2004
Skills
- Business Targets, Forecasting and Results
- Business Development
- Marketing (Advertising & Promotion, PR and Merchandising)
- Merchandise/ Product Management
- Inventory Management
- Sales Growth Functions
- Pricing & range building
- Business Development
- Marketing (Advertising & Promotion, PR and Merchandising)
Languages
English
Hindi
Certification
- Retail management Program (2004) - Welingkar Institute of Management, Mumbai, INDIA
- The Fundamentals of Digital Marketing (Nov 2020) - Google Digital Garage, IAB Europe endorsed
- Google Analytics for Beginners (Nov 2020) - Google Analytics Academy
- Advanced Google Analytics (Nov 2020) - Google Analytics Academy
- Google Analytics for Power Users (Nov 2020) - Google Analytics Academy
- Getting Started with Google Analytics 360 (Nov 2020) - Google Analytics Academy
Personal Information
- Date of Birth: 01/30/86
- Nationality: Indian
- Marital Status: Married
- Visa Status: Employement Visa
Hobbies and Interests
- Music: , I find Music very inspiring and engaging. Main Genre of interest: Trance, EDM, Deep House, HIP-HOP
- Factual Films: Like watching documentaries
- Automobiles: Carry special interest in knowing and discussing about famous automobile brands
- Games/ Fitness: Cricket, table tennis, chess, adventure sports, gym
Timeline
Freelance Brand Consultant
Self employed
01.2024 - Current
Brand Manager - Luxury Fashion / Streetwear
Times Group LLC (JSK Fashion)
04.2023 - 10.2023
Brand Manager
Apparel Group - CCC
01.2021 - 04.2023
Sr. Buyer
GMG, Gulf Marketing Group
03.2016 - 12.2020
Buyer
Footwear, ICONIC - LANDMARK GROUP
06.2012 - 01.2016
Buyer
Westside - TATA Trent Ltd
05.2010 - 05.2012
Merchandiser & Quality
ACS Agenturen Buying Agents & Consultants
11.2008 - 04.2010
Designer
CREW B.O.S. Products Ltd
11.2006 - 10.2008
Start up Fundraising Consultant
Advanced Diploma - Creative Designing & (CAD/CAM
FDDI - Footwear Design & Development Institute
Diploma - Leather Goods & Footwear Technology
Government Polytechnic MUMBAI
- Retail management Program (2004) - Welingkar Institute of Management, Mumbai, INDIA
- The Fundamentals of Digital Marketing (Nov 2020) - Google Digital Garage, IAB Europe endorsed
- Google Analytics for Beginners (Nov 2020) - Google Analytics Academy
- Advanced Google Analytics (Nov 2020) - Google Analytics Academy
- Google Analytics for Power Users (Nov 2020) - Google Analytics Academy
- Getting Started with Google Analytics 360 (Nov 2020) - Google Analytics Academy
MBA - Marketing & Business Strategy
XLRI Jamshedpur
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