Mukul Mansukhani

- Spearheading graduated tax planning to leverage the new structure, shaping resilient pack-price strategies that ensure competitiveness, protects margins, and unlock profitable growth.

- Designing and implementing occasion-based pack-price architecture to unlock penetration, premiumization, and transaction growth across diverse MENA markets

- Led pricing and elasticity studies (P3, OBPA, PEA) to identify pricing power, mitigate tax impacts, and capture value across channels and categories.

- Deploying predictive and prescriptive promo ROI tools to maximize promotional effectiveness, improve trade investments, and ensure disciplined execution.

- Optimizing portfolio and mix to drive profitable growth, accelerate key packs to drive penetration, and strengthen market competitiveness.

- Partnering with bottlers and franchise teams to align joint business plans, ensure financial viability, and build long-term growth roadmaps.

- Driving adoption of digital RGM tools and built sustainable revenue management capabilities across the organization.

- Mentoring and coaching RGM team, fostering analytical rigor, cross-functional collaboration, and a strong leadership pipeline.

- Leveraged occasion-based pack-price framework to shape food and beverage strategies that ensured competitiveness and profitable growth in UAE and Gulf markets.

- Launched strategic pack price initiatives to capture white-space opportunities, accelerate share growth, and enhance channel profitability across businesses

- Optimized portfolio and mix to accelerate key packs, drive profitable growth, and strengthen competitiveness

- Built trade strategy frameworks for Traditional Trade (TT) and Modern Trade channels to optimize spend, strengthen execution, and drive ROI.

- Led channel profitability agenda in OT by optimizing trade spends and introducing differentiated pack price strategies

- Steered cross-functional governance with Category, Finance, and Sales teams to embed RGM into annual operating plans (AOPs) and long-term strategies.

- Partnered with global and sector RGM teams to cascade best practices, standardize tools, and shape global frameworks for local execution.

- Drove adoption of digital RGM tools and built sustainable revenue management capabilities across the organization.

- Instilled a data-driven decision-making culture by embedding RGM analytics into key commercial reviews

- Led beverage pricing & pack price strategy for the India Region

- Steered strategic pack price initiatives that unlocked incremental volume and accelerated market share growth

- Conducted P3 study to identify pack-price elasticities and build a winning pricing strategy.

- Prepared a robust pricing plan to mitigate the commodity inflation in 2021-22

- Built competitive intelligence in-order to proactively take pricing actions and monitor the market landscape

- Developed NRM capability for the bottler by delivering trainings on mix management and trade spends efficiency

- Led foods pricing & pack price strategy for PepsiCo Middle East

- Developed robust annual pack price & trade spends plans to deliver overall profitability for the region

- Conducted pack price study to correct the value curve and re-align large-pack portfolio strategy

- Build capability in field teams by conducting training sessions on mix management and channel/pack wise profitability

- Led beverage and foods trade spends strategy for India Region

- Responsible for pricing and pack price strategy for India & Bangladesh Beverage business

- Partner with brand/channel leads to improve profitability through pack price, mix managements, and trade spends initiatives

- Developed robust annual pack price & trade spends plan to deliver regional profitability

- Drove monthly execution and governance of spends through a structured plan-track-review process

- Leveraged IT systems to build a trade-spend elasticity tool, using insights to improve spend efficiency

- Built capability in field teams on trade-spend governance and execution by delivering quarterly trainings

- Designed an annual discount plan for the region, driving both share and value growth

- Re-structured and implemented a robust trade spends strategy, stabilizing the channel wise rates and delivering 2% productivity for the overall business

- Partnered with the Sales Director to redeploy the P&L savings through short-term and long-term strategies, driving share growth and distribution expansion.

- Collaborated with the sales team to implement and stabilize multiple premium innovations and launched differentiated packs for OP/Railway channel

- Trained frontline on the principles of investment and embedded the learning into monthly discount planning

- Partnered with frontline teams to track competition and deploy aggressive pricing strategies to capture value growth

- Developed annual revenue management & innovation business plans; prepared quarterly pricing forecast and outlooks

- Analysed pricing studies to assess price elasticity, test new price points, and evaluate non-magical pricing strategies

- Strengthen in-house pricing tracker to enhance competitive intelligence and market responsiveness

- Shared campaign evaluation insights with key stake-holders to guide future marketing effectiveness

- Supported brand portfolios on P&L performance through quarterly reviews and cross functional interventions to improve profitability

- Collaborated with cross functional teams to build P&Ls for new product launches while safeguarding marginal guardrails

- Prepared robust business plans and leadership presentations; created function-wise cost benchmarks through competition P&L analysis

- Developed strategic business operating plans, quarterly forecasts, and monthly outlooks for selling and distribution costs.

- Partnered with sales team to drive revenue management initiatives including margin correction, pack pricing and trade discount rationalization

- Identified opportunities in frontline structure, enabling headcount reduction by folding of non-scale routes

- Created dashboard to track competitor pricing initiatives and quarterly financial results

- Built shadow P&Ls for key competitors in salty and adjacent categories in-order to benchmark S&D costs and improve brand profitability