MUNEERAH AL AJMI
Summary
A professional experienced in the banking sector, I have established myself as a dedicated Product Development and Digital Marketing Senior Officer. My journey has been marked by successfully guiding banking products from conception through to market, always prioritizing the needs of our Bank Clientele. My robust financial insight, coupled with my aptitude for strategic marketing, has allowed me to lead marketing campaigns effectively and launch products that resonate. By continuously monitoring market trends and adapting to the ever-evolving financial landscape, I am committed to driving product innovation and excellence in any forward-thinking banking establishment.
Overview
16
16
years of professional experience
Work History
Marketing Senior Officer
Commercial Bank of Kuwait
- Overseeing the administration of bank initiatives like the Al Najma account and various promotional campaigns
- Coordinating with external vendors and agencies to execute marketing initiatives
- Assisting with market research and competitor analysis to identify opportunities for growth
- Pioneered the design and launch of multiple new banking campaigns, resulting in an increase in customer acquisition and growth in overall bank profitability
- Led marketing and development, fostering an environment of creativity and strategic alignment
- Established partnerships with external agencies for content creation, digital marketing, and event sponsorships
- Oversaw a budget increase, reflecting the trust and confidence of senior management in product marketing strategies
- Coordinated with R&D, sales, and finance departments to ensure product features met market demands and adhered to budget constraints
- Developed a content strategy that boosted the bank's online presence, resulting in an increase in web traffic and product inquiries
- Managed pilot testing phases for multiple products, gathering crucial data which led to significant feature enhancements.
Procurement and Sourcing
Schlumberger
01.2020 - 01.2024
Teacher Assistant
Al-Ghanim Bilingual School
01.2018 - 01.2019
Financial Trading Intern
KAB Kuwait Group
01.2008 - 01.2009
Education
Diploma Degree in Computer Programming -
The Public Authority for Applied Education and Training
12.2018
Bachelor's Degree in Management of Information Systems -
Gulf University of Science and Technology
12.2011
Skills
- Microsoft office suite
- Event organization
- Independent worker
- Bilingual
- Digital Marketing
Languages
Arabic
English
Training
- Growth Velocity Academy, 01/01/2022, 12/31/2022
- Crucial 10, 01/01/2022, 12/31/2022
- User Experience / Google Analytics / UX: Interaction Design, 01/01/2021, 12/31/2021
- European Business Competence License, 01/01/2018, 12/31/2018
- Entrepreneurship & Small Business Management, 01/01/2017, 12/31/2017
- CIW Site Design Foundations Course (Customized), 01/01/2017, 12/31/2017
- Writing Business Plans, 01/01/2017, 12/31/2017
- Fundamentals of Entrepreneurship, 01/01/2017, 12/31/2017
- Make Your Success, 01/01/2017, 12/31/2017
- Leadership & Innovation, 01/01/2017, 12/31/2017
- The Secret of Accounting & The Anti Money Laundering, 01/01/2015, 12/31/2015
- Kuwait Tax / Internal Audit / Financial Analysis, 01/01/2014, 12/31/2014
- The Private Guide to Public Relations, 01/01/2014, 12/31/2014
Timeline
Procurement and Sourcing
Schlumberger
01.2020 - 01.2024
Teacher Assistant
Al-Ghanim Bilingual School
01.2018 - 01.2019
Financial Trading Intern
KAB Kuwait Group
01.2008 - 01.2009
Marketing Senior Officer
Commercial Bank of Kuwait
Diploma Degree in Computer Programming -
The Public Authority for Applied Education and Training
Bachelor's Degree in Management of Information Systems -
Gulf University of Science and Technology
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