Mushir Kureshi

• Develop and manage sales opportunities for busbar trunking systems and electrical distribution solutions across UAE and GCC markets.
• Conduct technical presentations, product demonstrations, and solution proposals for consultants, contractors, and end-users.
• Identify and build relationships with key decision-makers in MEP contracting, construction, and industrial sectors.
• Provide technical support and design assistance for busbar sizing, layout, and compliance with international standards (IEC, DEWA, ADDC, etc.).
• Collaborate with design, estimation, and project teams to prepare quotations, BOQs, and technical submittals.
• Drive business development activities, including pre-qualification with consultants and vendor registrations with government/semi-government entities.
• Negotiate contracts, follow up on tenders, and ensure timely closing of sales targets and revenue goals.
• Monitor market trends, competitor activities, and pricing strategies to maintain competitive positioning.
• Support project execution teams in material delivery coordination and after-sales support.
• Mentor junior sales engineers and contribute to team training and knowledge sharing.

Key Achievements :

• Successfully secured and executed multi-million AED busbar projects in commercial towers, malls, and industrial facilities for clients like ADNOC, EMAAR, ADDC
• Expanded client base by building strong relationships with tier-1 contractors and consultants.
• Achieved annual sales growth targets consistently through strategic account management and business development.

• Work with GM Sales for development of Sales for Dubai & Abu Dhabi region in projects domain for Cable Management Systems, HT/ LT Products, Solar Mounting Systems and Structure steel.
• Working closely with ADWEA, ADNOC, ADSB, DEWA, ADDC, ADCE projects. Doing vendor registration activities for Goverment Utilities, Main Contractors, Electrical Contractors, Traders etc for grabbing the projects.
• Continuously monitoring inquiry generation in order to have healthy inquiry/order pipeline.
• Ensure smooth order execution by liaising with Manufacturing, Finance & supply chain department of company. Preparing project cost estimates for CMS.
• Meeting consultants for getting approval of products for project. Responsible for inquiry generation from MEP Contractors, Civil Contractors for CMS and SMS products, doing techno commercial discussions to negotiations and finalising the order.
• Taking part in pre bid meetings and negotiation meeting to finalize the order. Successfully completed vendor registration activities for Government Utilities. Successfully handled project
• Successfully won projects of ADNOC, ADCC, ADWEA & DEWA.
• Achievements/Tasks

• Work with CEO & Sales Director for development of Sales for Dubai & Abu Dhabi region in projects domain for Cable Management Systems, Solar Mounting Systems and Structure steel.
• Working closely with ADWEA, ADNOC, ADSB, DEWA, ADCC, ADCE projects.
• Doing vendor registration activities for Goverment Utilities, Main Contractors etc for grabing the projects.
• Continuously monitoring inquiry generation in order to have healthy inquiry/order pipeline.
• Ensure smooth order execution by liaising with Manufacturing, Finance & supply chain department of company.
• Meeting consultants for getting approval of products for project.
• Responsible for inquiry generation from MEP Contractors, Civil Contractors for CMS and SMS products, doing techno commercial discussions to negotiations and finalising the order.
• Taking part in pre bid meetings and negotiation meeting to finalize the order.
• Successfully completed vendor registration activities for Government Utilities.
• Successfully handled project of Dhafra Solar PV2, Etihad Rail, Expo 2020.
• Achievements/Tasks - Sales & Operations Function

• Work with Director of Projects for the execution of various projects
• Handled products of Security for construction projects (i.e Oil & Gas Distribution Projects, Electric Fencing, Automatic Security Gates, Weld Mesh Panels, Chain Link Fencing etc
• Giving presentations to consultants, contractors & end user for enrolling our products and do the vendor approval.
• Searching for various upcoming/ ongoing projects through market intelligence/ market research
• Working for EXPO 2020 projects for our products.
• Participating in various Exhibitions & seminars for direct customer interaction.
• Working across the UAE, Saudi Arabia, Qatar, Behrin, Kuwait region for Business Development.
• Coordinating with the Costing Department for preparation of offers & submission to the client for grabbing the orders and closing the orders.
• Achievements/Tasks

• Work with Project Manager for HT/LT electrical equipments for Utilities, Industry & contractor segment.
• Handling technical queries of Marketing department in pre order/ post order stage.
• Supporting customers by giving pre tender support by means of technical documentation and coordination
• Attending trade shows.
• Supporting engineers for their technical inquiries by giving them technical inputs, attending technical meetings
• Achievements/Tasks

• Was looking after the LT/ HT products.
• Preparation and submission of technical offers as per IS/ IEC and technical specifications.
• Conducting seminars for energy efficient motors to existing customers and new customers.
• Closing the technical queries of consultants/ end user.
• Technical assistance in development of new products.
• Assisting in development of HT motors product range.
• Achievements/Tasks

• Was looking after business of HT products (Transformers, Motors).
• Preparation and submission of technical offers through a Cusasmo design software and coordination with project management team.
• Providing pre tender and post tender technical support to the OEMs.
• Tracking the materials through SAP R3 (MM Module).
• Technical development of new product range of HT products.
• Working with consultants and contractors for various projects.
• Achievements/Tasks

• Was looking after business of LT products.
• Handling Dealers, OEMs and Project customers.
• Responsible for MOU completion of Dealers and material availability.
• Closing orders and doing payment collection.
• Achievements/Tasks

• Was looking after business of office automation products across Gujarat Region.
• Handling Dealers and OEM customers.
• Giving presentations to consultants for approval of products.
• Responsible for Inquiry Generation to Order Negotiation and closing orders.
• Achievements/Tasks