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Dessertation 1: Comparative study of E-trailers and conventional stores (team leader), 06/2017 - 02/2020, Determined the current trends in the Industry. Explored the factors that influence customers to follow the trend. Recorded the perception of the customers regarding recent trends. Determined whether the customers demographic characteristics influence their preference towards the trend.
Dessertation 2 (post graduate level) - Emerging trends in the food industry (group leader), 07/2020 - 03/2022, Determined the current trends in the food Industry. Explored the factors that influence customers to follow the trend. Determined whether the customers demographic characteristics influence their preference towards the trend. Drew conclusions through graphs and statistical techniques such as chi square , factor analysis using spss/jamovi software.