Muskkan Samtani
Dubai
Summary
Marketing professional with expertise in enhancing brand visibility, driving organic growth, and managing social media platforms. Skilled in content creation, influencer partnerships, and strategic campaigns to boost audience engagement. Proven track record in delivering impactful results, exceptional customer service, and effective brand communication. Thrives in fast-paced environments, excelling under deadlines while contributing to product development and team success.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing and Communications Officer
Curtin University Dubai
06.2024 - Current
- Integrated social media platforms and increased brand visibility.
- Wrote and edited articles for internal newsletter contributing towards a well-informed workforce.
- Increased public awareness by organising and executing strategic communication plans.
- Attended business, social and other networking events to promote organisation.
- Translated senior management directives into actionable front-line policies and implemented changes with team.
- Identified growth opportunities through comprehensive market research.
- Analysed marketing metrics to evaluate campaigns and make data-driven decisions.
- Produced engaging content for social media platforms, boosting online presence.
- Organised marketing plans and programmes to best support business growth and development.
- Oversaw email marketing campaigns, optimising content and delivery for maximum impact.
- Raised consumer awareness about product offerings through creative storytelling techniques in promotional materials.
- Managed public relations efforts by building strong relationships with media outlets and securing positive coverage for the organization.
Content Executive
Saturday Communications Agency
07.2023 - 07.2024
- Devised innovative advertising and marketing programmes for improved brand awareness.
- Built positive, productive relationships with media outlets to maximize brand exposure.
- Optimized creative use of resources and collaboration.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Compiled content for various communication channels.
- Established industry contacts and relationships with media.
- Developed communication strategies to support business direction.
- Planned daily operations to focus team efforts on current priorities.
- Developed plans and strategies to promote continuous improvement.
Marketing Executive
ES:ME Entertainment Services
01.2022 - 07.2023
- Optimized methods to best engage and retain customers.
- Delivered top-quality marketing strategies.
- Cultivated strong partnerships with key influencers, securing valuable media coverage.
- Developed strategy for social media marketing with cohesive messaging across multiple platforms.
- Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
Social Media Executive (Contractual)
Jashanmal National Company
01.2021 - 01.2022
- Engaged with audiences by replying to comments and messages, maintaining brand voice.
- Evaluated social media insights to improve reach during and after campaign delivery.
- Monitored market and customer trends to capitalise on marketing opportunities.
- Compiled content for various communication channels.
Education
Bachelor of Business Administration - Business
Heriot Watt University
MBA in Marketing and Entrepreneurship / Innovation - Marketing
Manipal School of Higher Education
Skills
- Event Management
- Article Writing
- Content creation
- Social media account management
- Influencer outreach management
- Creative idea generation
- Leadership
- Team building
- Problem-solving
- Social media marketing
- Community engagement
- Internal communications
- Influencer marketing
- Direct mail campaigns
- Press release writing
- Campaign development
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Accomplishments
Poetry Writing- Published in the book of 'Impression and Creation'- By Gurocoal Publishing
Certification
Awarded the following certificates for the business startup idea-
*Exceptional Effort
*Innovative Problem Solver
*Creative Idea
*Non-Stop Commitment
Extra Information
Timeline
Marketing and Communications Officer
Curtin University Dubai
06.2024 - Current
Content Executive
Saturday Communications Agency
07.2023 - 07.2024
Marketing Executive
ES:ME Entertainment Services
01.2022 - 07.2023
Social Media Executive (Contractual)
Jashanmal National Company
01.2021 - 01.2022
MBA in Marketing and Entrepreneurship / Innovation - Marketing
Manipal School of Higher Education
Bachelor of Business Administration - Business
Heriot Watt University
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