Mustafa Salah Abdelaty

• Market Analysis & Expansion:Conducted in-depth analysis of international market trends to identify new business opportunities, resulting in successful expansion into profitable territories.
  
• Sales Strategy & Revenue Growth:Increased sales revenue by developing and implementing targeted and effective sales strategies tailored to the energy sector's dynamic needs.
  
• Product Knowledge & Client Solutions:Acquired comprehensive product knowledge, enabling the delivery of customized solutions that addressed clients’ specific requirements within the energy portfolio.
  
• Customer Relationship Management:Implemented a robust CRM strategy that enhanced client satisfaction, loyalty, and retention across key accounts in the energy industry.
  
• Industry Engagement & Networking:Attended global industry events, conventions, and exhibitions to generate new sales opportunities and strengthen the company’s presence within the energy sector.
  
• Sales Funnel Optimization:Streamlined sales funnel management, boosting lead generation and significantly improving conversion rates.
  
• Strategic Partnerships:Negotiated partnerships with complementary businesses, fostering synergies and expanding the customer base through cross-collaboration.
  
• Event Portfolio Growth:Spearheaded the development of strategic event sponsorship packages, attracting high-profile sponsors and increasing revenue streams.

• Revenue Generation & Account Management:Achieved AED 3.17M in new business revenue since joining, on track to reach AED 4M by June 30th, through driving new acquisition revenue and managing B2G and B2B accounts.
  
• Exhibitor Support & ROI Consulting:Supported exhibitors’ marketing efforts with a consultative sales approach, ensuring they achieve targeted ROI during exhibitions.
  Guided exhibitors throughout the entire process, from contract signing to the final activities of the exhibition.
  
• Exhibition Floor Plan Sales:Collaborated with project managers to sell exhibition floor space while adhering to venue safety and regulatory requirements.
  Sold exhibition and event technical services globally, targeting sponsors, partners, and premium exhibitors.
  
• Event Coordination & Issue Resolution:Worked closely with the project management team to maintain continuous event status knowledge and address potential issues or opportunities related to booths, stages, and workshops.
  
• Strategic Partnerships & Alliances:Developed short-term partnerships and strategic alliances with event managers, conference organizers, and subcontractors to enhance service offerings.
  
• Expanded Revenue Channels:Grew revenue streams for the technical event services division by closing projects for retail store interior fit-outs, kiosks, office interiors, and exhibition booth design and build-up.
  
• Proposal Development & Negotiation:Oversaw government tenders and negotiated large corporate proposals to secure long-term contracts and partnerships.

• Sales Cycle Execution: Led end-to-end sales cycle activities, promoting SaaS, PaaS, and SolaaS solutions to businesses across various clusters and industries.
  
• Go-to-Market Strategy: Designed and executed niche solution sales strategies, successfully closing major deals with the largest waste management provider in the GCC and the first Smart City authority in the UAE, GCC, and Middle East.
  
• Strategic Growth Development: Developed and implemented growth strategies across industrial, geographical, and production levels, mentoring junior sales team members across different cities and regions to align with business objectives.
  
• Lead Generation & Client Base Expansion: Increased the client base by planning and generating new leads and opportunities for the Sales and Business Development team, supporting successful deal closures.
  
• Team Training & Knowledge Sharing: Ensured junior team members were equipped with in-depth knowledge of business products, value propositions, and market strategies. Assigned special projects to team members to enhance their expertise.
  
• Proposal Development & Communication: Authored business proposals, cold-calling scripts, and customizable speeches for exhibitions and conferences, effectively communicating value propositions to stakeholders.
  
• Government Tenders & Negotiations: Oversaw government tender processes and negotiated large corporate proposals, ensuring alignment with organizational goals and client needs.
  
• Partnerships & Solution Development: Researched business opportunities and successfully forged strategic partnerships to introduce unique solutions and secure special agreements with selected suppliers in collaboration with the Brand Manager.

· Sales Achievement & Recognition:

• Awarded Best Sales in a SPIFF competition among 48 Key Account Managers, recognized as 2nd Best Sales twice, and 3rd Best Sales once.

· SME Account Management:

• Managed a portfolio of enterprise companies, delivering SME Prestige products and services aligned with business partnership agreements and essentials.
• Developed and executed monthly SME business plans to penetrate segmented firms with tailored business solutions and development strategies.

· Business Development:

• Identified new opportunities for services and products by capturing customer requirements through end-to-end qualitative market research.
• Conducted competitor analysis and gathered market intelligence, leveraging insights to achieve positive resolutions and secure successful sales.

· Customer Relationship Management:

• Prepared and delivered impactful sales presentations aligned with approved customer business plans, utilizing effective negotiation strategies and game theory techniques.

· Strategic Planning & Reporting:

• Consistently met and exceeded monthly, quarterly, and annual sales and business objectives.
• Provided analytically segmented reports to the Sales Senior Manager, contributing to strategic decision-making.

• Client Acquisition & Retention: Spearheaded efforts to retain and acquire a targeted segment of corporate clients, establishing and nurturing strong, long-term client relationships.
• Lead Generation: Identified and engaged prospective clients through proactive approaches such as cold calls, on-site visits, and leveraging professional networks, expanding market share.
• Client Base Development: Built a robust client portfolio by arranging meetings with potential leads, following up on closed deals, and identifying upselling opportunities for products and services.
• Market Expansion: Identified new business opportunities to increase market penetration, leading to enhanced brand presence and revenue growth.
• Sales Administration: Ensured accuracy in sales operations by maintaining comprehensive records, including detailed reports, meeting minutes, and preparing tailored quotations and sales proposals.

• Retail Shop Sales Operations