Muzammil Hamza Sayed
Media Director & Tech Lead - MENA Region
Milton,Ontario
Summary
12 years of strategic and client consultation knowledge, developing and executing full funnel strategies, through data driven insights. A proven track record in business and consumer strategies. Proficient across integrated channel planning, with a focus towards tech-powered brand building.
Skilled in handling multiple client accounts, with industry experience spanning across an array of categories, ranging from CPG, to Aviation.
A distinguished record in driving organic growth, coupled with new business acquisitions. Demonstrated expertise in leading local and regional teams, through collaborative, strategic and operational leadership.
Overview
11
11
years of professional experience
1
1
year of post-secondary education
2
2
Certificates
3
3
Languages
Work History
Media Director & Technology Lead MENA
UM Worldwide - IPG
Dubai
07.2015 - Current
- Negotiated rates with media sales companies to obtain most competitive prices.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Coordinated launch of media campaigns with marketing, communications and sales departments.
- Built and maintained positive business relationships with clients while advocating for company in negotiations.
- Determined optimal combination of media outlets for promotional campaigns and allocated resources according to consumer data analysis.
Senior Media Planner
Mediacom - WPP
Dubai
04.2013 - 07.2015
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Developed and executed yearly budgets to purchase yearly acquisition of books, periodicals, supplies and computer software and hardware.
Media Planner
OMD - Omnicom Media Group
Dubai
10.2011 - 04.2013
- Designed overall media campaign objectives, defining project goals and outlining Client limitations.
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
- Developed and executed yearly budgets to purchase yearly acquisition of books, periodicals, supplies and computer software and hardware.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Created content strategies for digital media.
- Oversaw digital billing processes for content creators and media management personnel.
- Identified and monitored KPIs for new and existing digital media properties.
- Adapted marketing plans to specific audiences based on data signals and research.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Media Planner - Internship
Spark Foundry - Publicis Group
Dubai
09.2010 - 04.2011
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
- Designed overall media campaign objectives, defining project goals and outlining [Type] limitations.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Planned and acquired media for multiple digital and offline channels.
Education
MBA - Business Administration And Management
Southampton Solent University
Southampton - United Kingdom 05.2010 - 08.2011
Bachelor of Arts - Business Administration
Southampton Solent University
Southampton - United KingdomSkills
Technology optimization
Strategic planning
Media planning
Workflow Optimization
Full Funnel Strategies
Consumer Analytics
Data Audit
Performance Channel Optimization
Solution Consultation
Business Development
New Business Acquisition strategy
Certification
Snapchat Essentials
Accomplishments
Guinness World Record: Largest number of people dressed as emojis in one place - The Dubai Mall
Campaign Launch for Sony Entertainment Pictures
A.I Powered Immersive Movie Trailer : AI powered unit created to bring the trailer of "The Dark Tower" to life
Timeline
Snapchat Essentials
01-2022
Google Digital Guru - Green Belt Certification
11-2021
Media Director & Technology Lead MENA
UM Worldwide - IPG
07.2015 - Current
Senior Media Planner
Mediacom - WPP
04.2013 - 07.2015
Media Planner
OMD - Omnicom Media Group
10.2011 - 04.2013
Media Planner - Internship
Spark Foundry - Publicis Group
09.2010 - 04.2011
MBA - Business Administration And Management
Southampton Solent University
05.2010 - 08.2011
Bachelor of Arts - Business Administration
Southampton Solent University