Myriam Karam Habib
Dubai
Summary
Strategic and performance-focused Retail Marketing Manager with 15+ years of experience leading marketing programs, digital transformation, and franchise development across the Middle East and Africa. Proven success in driving high-ROI initiatives (7:1 ROI), aligning marketing with commercial goals, and building partnerships with global brands like TotalEnergies, ADNOC, and Castrol.
Overview
18
18
years of professional experience
Work History
Retail Marketing Manager – MENA
Michelin Tyre Manufacturing AIM FZCO
Dubai
11.2023 - Current
- Achieved a 7:1 ROI on investments through data-driven digital campaigns and in-store activations.
- Delivered a 15% sales increase during the summer campaign by synchronizing marketing, sales, and supply chain efforts.
- Generated highest lead volume in 2025 across all franchise networks worlwide.
- Led SEO/SEM initiatives that enhanced brand visibility and optimized user experience through a refined organic content strategy.
- Managed marketing budgets to ensure cost efficiency while strategically allocating funds for maximum impact.
Marketing & Sales Business Analyst – MENA
Michelin Tyre Manufacturing AIM FZCO
Dubai
08.2019 - 10.2023
- Deployed sales best practices to 75 dealers across MENA, enhancing cross-sell and lead-to-deal opportunities.
- Boosted dashboard adoption by 80% through targeted stakeholder training and coaching sessions.
- Transformed complex datasets into actionable strategic recommendations with Power BI and Tableau.
Market Supply Coordinator
Michelin Tyre Manufacturing AIM FZCO
Dubai
04.2016 - 07.2019
- Coordinated short-term regional demand and collaborated with supply analysts on feasibility studies to align supply with market needs.
- Developed short-term solutions for supply chain disruptions while overseeing market allocations to ensure optimal resource distribution.
Supply Planner – AIM
Michelin Tyre Manufacturing AIM FZCO
Dubai
12.2012 - 03.2016
- Optimized supply plans to satisfy orders while maintaining target inventory levels.
Commercial & Logistics Export Assistant
Michelin Tyre Manufacturing
Cairo
09.2007 - 11.2012
- Coordinated Order to Cash (O2C) process, optimizing product flow to fulfill customer requirements.
- Managed customer accounts and credit regulations, supporting Sales Managers in achieving targets.
Education
Master of Science - Management
Poitier's University
France01-2008
Bachelor of Commerce - Business Administration And Management
DGCI Ain Shams University
EGYPT01-2007
Skills
- Retail Marketing Strategy
- ROI & Performance Analytics
- B2B2C & Partnerships
- SEO/SEM & Local Search, CRM
- Website & UX Optimization
- Salesforce & Power BI
- Digital Transformation
- Budget Management
Projects
- Franchise Website SEO/UX Overhaul, 01/01/25
Led a GCC-wide platform revamp focusing on SEO/SEM improvements, UX enhancements, and service-level booking optimization.
- Franchise Brand Conversion, 01/01/25
Spearheaded the conversion of a competitor workshop to our franchise brand in a prime Dubai location, managing onboarding, rebranding, and launch execution.
- Dealer Roadshow – Team Leader, 01/01/24
Led a team of seven to deliver in-field training on brand storytelling and product launches for six key B2B dealers.
- Customer Automation Integration, 01/01/21
Built a daily automated data sync between Michelin and B2B partners to enhance sales forecasting and inventory management.
Languages
Arabic
Native
Native
English
Proficient (C2)
C2
French
Proficient (C2)
C2
Accomplishments
Top Performance Award - October 2024
Awarded for applying an innovative methodology that enhanced campaign effectiveness and visibility.
Awarded for applying an innovative methodology that enhanced campaign effectiveness and visibility.
Timeline
Retail Marketing Manager – MENA
Michelin Tyre Manufacturing AIM FZCO
11.2023 - Current
Marketing & Sales Business Analyst – MENA
Michelin Tyre Manufacturing AIM FZCO
08.2019 - 10.2023
Market Supply Coordinator
Michelin Tyre Manufacturing AIM FZCO
04.2016 - 07.2019
Supply Planner – AIM
Michelin Tyre Manufacturing AIM FZCO
12.2012 - 03.2016
Commercial & Logistics Export Assistant
Michelin Tyre Manufacturing
09.2007 - 11.2012
Master of Science - Management
Poitier's University
Bachelor of Commerce - Business Administration And Management
DGCI Ain Shams University