Summary
Overview
Work History
Education
Skills
Websites
Languages
Hobbies
Categories Handled
Channel Expertise
Personal Info
Certification
Growth Mindset
Timeline
Hi, I’m

Mythili A Rajamani

Dubai,DU
Mythili A Rajamani

Summary

Seasoned Brand Manager, Branding Enthusiast with background in driving brand growth through strategic planning and execution. Strong skills in team leadership, market research, and creative direction have led to successful campaigns, brand and product launches. Strengths lie in understanding consumer behavior, crafting compelling brand stories, and forging meaningful relationships with stakeholders. Have consistently elevated brand positioning for previous employers.


BRAND, CATEGORY & TRADE MARKETING EXPERT IN FOOD, NON-FOOD, COSMETICS, SKINCARE, NICHE & LIFESTYLE CATEGORY

Overview

15
years of professional experience

Work History

Prime Global General Trading

Project Head, Consultant
10.2023 - Current

Job overview

Core Clean, Pet Clean & SQYN

Al Khayyat Investments (Alphamed)

Brand Manager
04.2023 - 09.2023

Job overview

Britannia Industries

Truebell Marketing & Trading

Brand Cum Trade Marketing Specialist
03.2021 - 03.2023

Job overview

(EU, UK & US portfolio's) & Niche segment


Sharaf Retail

Brand Manager
12.2019 - 04.2020

Job overview

3ina Makeup, Spain

Alliance Distribution Services ME (Pte)

Head of the Department (Cosmetics & Skincare)
04.2017 - 10.2019

Job overview

Sampure Minerals- Halal Makeup

NMC Healthcare Group

Brand Manager
08.2009 - 03.2017

Job overview

Lakme Cosmetics, Food & Non Food Brands

Education

IIPM
Chennai, India

MBA from Finance & Marketing
04.2009

University Overview

Madras University
Chennai, India

BBA from Business Administration
05.2007

University Overview

Skills

  • Business performance analysis & P&L Management
  • Project planning and development
  • Trade & Category Management
  • Merchandising & Branding Strategies
  • Pricing strategy & Cost benefit analysis
  • Market trends & Competitive Analysis
  • Customer Segmentation & Insights
  • Digital and Integrated Marketing, 360 deg approach
  • RTM strategy and product launches
  • Crisis Management & solution mindset
  • Budgeting, planning & forecasting expertise
  • Product life cycle planning, positioning & Implementation

Languages

English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)

Hobbies

Hobbies

Reading articles, Fashion Trends, Explore anything and everything that manages to catch my attention

Categories Handled

Categories Handled

• Lifestyle (Makeup)– Lakme cosmetics & skincare, Sampure Minerals, 3ina Makeup, SQYN - Men's Skincare
• Non Food Category – Shoe Range, Homecare, Hair removal, Aerosols, Car Fresheners, Hair care, Shower range, Cotton Pads, Pet Range, Disinfectant wipes  etc.
• Food category – Cheese, UHT Milk, Beverages, Alcohol Mixers, Salad dressings, Spices, Snacks, Healthy range, Biscuits, Juices, Tuna etc.

Channel Expertise

Channel Expertise

• Strategic & Key accounts - Carrefour, Spinneys, Lulu etc.
• Traditional Trade - B Class, Van & Wholesale.
• E-commerce - Namshi, Beauty Bay, Amazon, Noon, Jollychic,
• HoReCa & Wholesale.
• Speciality Accounts & Travel Retail

Personal Info

Personal Info

• DOB : 02 Sep 1986

• Marital Status : Married

• Driving License : Yes 

• Visa Status : Family Sponsorship 

Certification

Certification

• USDA certified, trained cheese specialist

• Certified Coach

Growth Mindset

Growth Mindset

• Enhance Digital Marketing Expertise

• Lead a Successful Rebranding Initiative from start to finish 

• Create a brand & Expand Brand Presence Internationally

• Build and Mentor a Brand Management Team

• Drive Brand Growth through Influencer Partnerships & Affiliate Marketing 

• Innovate with new product launches into convenience product segment

• Create and support sustainable projects 

• Dive deeper into the world of team and management coaching 



Timeline

Project Head, Consultant
Prime Global General Trading
10.2023 - Current
Brand Manager
Al Khayyat Investments (Alphamed)
04.2023 - 09.2023
Brand Cum Trade Marketing Specialist
Truebell Marketing & Trading
03.2021 - 03.2023
Brand Manager
Sharaf Retail
12.2019 - 04.2020
Head of the Department (Cosmetics & Skincare)
Alliance Distribution Services ME (Pte)
04.2017 - 10.2019
Brand Manager
NMC Healthcare Group
08.2009 - 03.2017
IIPM
MBA from Finance & Marketing
Madras University
BBA from Business Administration
Mythili A Rajamani