Dedicated and accomplished finance professional offering 25 years of solid experience in multinational telecommunication and investment industries including Big 4 public accounting firms in UAE and Jordan. Proficient in numerous financial and accounting fields, including audit, shared services, VAT implementation, costing, IFRS financial reporting, mergers & acquisitions, debt restructuring and bank negotiations in addition to developing and implementing processes to improve efficiency, increase quality, and ensure user-friendly tools and operations. Experienced in launching and implementing ERP modules. Result-focused leader, with a record of leading motivating and inspiring diverse teams of professionals to operate as cohesive units to achieve the timely completion of projects and initiatives with demanding deadlines.
Multi-talented Senior Executive knowledgeable about sales, operations, and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Strategic-thinking professional with expertise driving business growth to exceed expectations.
Overview
2025
2025
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Senior Vice President – Accounting & Finance Operations
e& formerly known as ETISALAT Group
8 2021 - Current
Company Overview: e& is one of the world's leading telecom groups in emerging markets
With Market Cap of AED 233 billion, consolidated net revenues at AED 52.2 billion and consolidated net profit of AED 10 billion for 2022, its high credit ratings reflect the company's strong balance sheet and proven long-term performance
Headquartered in Abu Dhabi, e& was established over four decades ago in the UAE as the country's first telecommunications service provider
An international blue-chip organization, e& provides innovative solutions and services to 155 million subscribers in 16 countries across the Middle East, Asia and Africa
(http://www.eand.com)
Reporting to the Group CFO
Four direct reports and 85 indirect reports
In charge of the following: Accounting (General Ledger, CWS Accounting, Financial Reporting, Fixed Assets and VAT), Payables Management (Vendors, Payroll and Cash Management) and Sourcing Evaluation
Assigned with the responsibility to establish Finance Shared Service Center, being the project lead and pilot services to be provided to the new Opcos
Managing the relationships with the major banks
Managed the Royalty (Tax) filing and relationship with UAE Ministry of Finance amounting to AED 6 billion annually
Oversees the VAT filing: fiscal, operational and compliance perspectives
VAT Project Leader in a record time
Managed the executive management input in resolving the long dispute with two major Government institutions
Managed the successful implementation of new IFRS standards: IFRS 9 together with introducing ECL model, IFRS 15 together with introducing IFRS 15 engine in a record time, IFRS 16 together with introducing an in-house lease system
Managing the relationships with the major banks
Played a major role in the Finance Digital Journey (eFinance)
E2E automating the month end reporting package
Introduction of various automation levers within finance such as transformation to e-payments up to 95% in 12 months period, Assets Tracking module etc…
Part of the Digital Management Team which oversees Mega Projects such as DXB Entertainment, EXPO 2020 and others
Active Member of various Steering Committees such as Procure to Pay Transformation, other verticals carve out
Board member & Audit Committee Chairman in a Joint Venture representing Etisalat
E& is one of the world's leading telecom groups in emerging markets
With Market Cap of AED 233 billion, consolidated net revenues at AED 52.2 billion and consolidated net profit of AED 10 billion for 2022, its high credit ratings reflect the company's strong balance sheet and proven long-term performance
Headquartered in Abu Dhabi, e& was established over four decades ago in the UAE as the country's first telecommunications service provider
An international blue-chip organization, e& provides innovative solutions and services to 155 million subscribers in 16 countries across the Middle East, Asia and Africa
(http://www.eand.com)
Financial Controller
Phillip Morris Investments (PMI)
09.2012 - 08.2014
Company Overview: Philip Morris Investments B
V
Jordan (PMJ) was established in 2011 in Na'ur as a result of Philip Morris Internationals' (PMI) acquisition of the operations of the International Tobacco Cigarettes Company (ITCC)
PMJ operates a manufacturing facility in Jordan, directly employing around 210 individuals
(http://www.pmi.com/markets/jordan/en)
Reporting to the Country General Manager
Managed the Accounting & Tax, Operations Finance, Planning & Budgeting, and the Administration divisions
Played a major role in the Jordanian Tax Excise Regime Restructuring that led to a major turnaround in the company's position in the market
Directed the company's three years' strategy implementation
Philip Morris Investments B
V
Jordan (PMJ) was established in 2011 in Na'ur as a result of Philip Morris Internationals' (PMI) acquisition of the operations of the International Tobacco Cigarettes Company (ITCC)
PMJ operates a manufacturing facility in Jordan, directly employing around 210 individuals
(http://www.pmi.com/markets/jordan/en)
Vice President Finance & Administration
Abu Tawileh Investment Group
Amman
03.2011 - 08.2012
Reporting to the CEO
Evaluated the group's current financial situation, initiated the action plan & the three years' strategy
Engaged to restructure the group debt to re-finance the company's working capital and long-term investment needs negotiating highly competitive rates, terms and conditions
Director of Finance
Dama Ventures Ltd.
Dubai & Amman
01.2007 - 12.2010
Reporting to the CEO
Led specialized teams in acquiring considerable ownership in several existing and upcoming businesses, in addition to overseeing assets under management exceeding USD 150 million
Representing the company on various boards
Deputy CFO
Umniah Mobile Company
Amman
08.2004 - 11.2006
Co-founder to establish and operate a third GSM operator in Jordan, covering all financial aspects of the license acquisition and post launch operations
Arranged the initial funding for the venture; attracted investors, secured long- term credit facilities, and negotiated with equipment suppliers for the best pricing, terms, and conditions
Represented the Owners of the company's sale to a regional telco operator
Accounting Supervisor
Zain Jordan
03.2002 - 07.2004
Associate
PriceWaterhouseCoopers (PwC)
02.2001 - 03.2002
Auditor
Ernst & Young International (EY)
05.1999 - 02.2001
Education
Bachelor's Degree - Accounting
Al-Ahliyya Amman University
Amman Jordan
09.1995 - 01.1999
Skills
Personal Information
Date of Birth: 03/06/77
Gender: Male
Nationality: Jordanian
Marital Status: Married
Visa Status: 10 Years UAE Golden Visa
Training
Digital Transformation by UC Berkely Executive Education, 03/01/22
Agility & Collaboration by London Business School Executive Education, 06/01/18
E& Gold program: 12 months leadership executive education in collaboration with best-In-class education providers including Cornell University, MIT, Wharton, and Columbia Business School & Kellogg School of Management., 03/01/23
Majorcareerachievements
Managed the successful implementation of new IFRS standards.
A key member of the Digital Management Team who played a key role in the digital transformation and automation of various finance processes.
Played a major role in the Jordanian Tax Excise Regime Restructuring that led to a major turnaround in the company's position in the market.
Project Manager for a successful Oracle Financials implementation.
Adept at establishing finance department from scratch.
Played a major role in the sale of the third mobile operator in Jordan to a regional one in mid-2006.
Software
AI
Robotics
SAP
ORACLE
Timeline
Financial Controller
Phillip Morris Investments (PMI)
09.2012 - 08.2014
Vice President Finance & Administration
Abu Tawileh Investment Group
03.2011 - 08.2012
Director of Finance
Dama Ventures Ltd.
01.2007 - 12.2010
Deputy CFO
Umniah Mobile Company
08.2004 - 11.2006
Accounting Supervisor
Zain Jordan
03.2002 - 07.2004
Associate
PriceWaterhouseCoopers (PwC)
02.2001 - 03.2002
Auditor
Ernst & Young International (EY)
05.1999 - 02.2001
Bachelor's Degree - Accounting
Al-Ahliyya Amman University
09.1995 - 01.1999
Senior Vice President – Accounting & Finance Operations
e& formerly known as ETISALAT Group
8 2021 - Current
Similar Profiles
Simmy ReaseSimmy Rease
Senior Director - Commercial Legal at E& Group (Etisalat)Senior Director - Commercial Legal at E& Group (Etisalat)