NADA AMMAR

As a Sales Director at Kore.ai, I drive enterprise sales for Conversational AI and CX solutions across Public Sector, Oil & Gas, and Healthcare in the Middle East. My role focuses on identifying business opportunities, developing strategic partnerships, and delivering AI-driven automation solutions that enhance both Customer Experience (CX) and Employee Experience (EX).

I am responsible for managing complex sales cycles, building strong relationships with government entities and enterprise customers, and positioning Kore.ai’s AI-powered virtual assistants, automation, and self-service platforms as transformative solutions for digital transformation.

• Develop and execute a strategic sales plan targeting public sector, oil & gas, and healthcare customers to drive adoption of Kore.ai solutions.
• Identify, engage, and build relationships with C-level executives, decision-makers, and influencers within key accounts.
• Manage end-to-end enterprise sales cycles, including lead generation, qualification, RFP responses, contract negotiation, and deal closure.
• Understand industry trends, challenges, and regulatory requirements to position Kore.ai as a trusted AI partner.
• Collaborate with partners and system integrators to expand Kore.ai’s footprint in the region.

• Improve the end-to-end Customer Experience (CX) for Enterprise/Gov clients across the UAE, Oman, Kuwait and Pakistan.
• Oversee sales forecasting, goal setting and performance reporting
• Cultivate productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
• Deliver sales presentations and pitches to clients and upper management.
• Analyze key competitors to respond to competitive threats.
• Secure high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Set clear sales goals to identify activities and behaviors to advance sales process and close deals.
• Liaise with external customers and internal departments to provide and gather information enabling customer requirements to be met.
• Facilitate client satisfaction and renewed customer relations to drive growth.
• Evaluate costs against expected market price points and set structures to achieve profit targets.
• Work closely with The "Leaders" vendors as per Gartner Magic Quadrant such as Genesys, Cognigi, Kore AI and, Alterian to manage the engagement plan activities
• Consult with clients after sales and contract signings to resolve problems and provide ongoing support.
• Responsible to bring in New business worth 1M USD Net Direct.

• Was responsible for end-to-end pre-sales activity for a customer and support sales team on RFP/RFI responses, customer presentation and delivering high impact POCs.
• Participated in client interactions during the deal process to better understand the context and design client specific RPA solutions.
• Established business cases for the sales teams to support their proposals.
• Worked closely and collaboratively with customers to understand and capture business requirements to design high ROI solutions.
• Worked closely with RPA Vendors such as UiPath & Automation Anywhere to manage the engagement plan activities
• Acted as a project manager for one of the sensitive projects with a significant bank in Saudi Arabia, this involved managing project timelines, budgets, and resources while ensuring effective communication with all stakeholders
• Served the company's offices across the Middle East region including UAE, KSA, Egypt, Bahrain & Turkey.

• Provided the response to the clients’ RFI/RFQ/RFP.
• Run workshops with client SMEs to understand the end-to-end process while identifying any automation blockers.
• Created the process definition document (PDD) which is basically a keystroke level process map to.
• Calculated automation %, FTE benefit and build effort estimates.
• Presented summary of findings to the client and walk them through to-be design of the automated process.
• Provided outputs for weekly due diligence updates with the client.
• Created, groomed and prioritized the backlog according to the business value.
• Worked closely with development team to ensure requirements are accurately mapped and suitable for development.
• Served Vodafone local markets across Europe.
• Consulted and supported Vodafone Italy Team to automate one of the high-complex processes that result in saving 300K Euro annually.

• Understood the needs of multiple stakeholders.
• Created the Product Roadmap, the competitive analysis and maintained the Product Backlog.
• Prioritized and sequenced the Backlog according to business value.
• Helped the business stakeholders envision the future and how their work will need to change to support the future.
• Created, analyzed, and validated detailed SRS and user stories.
• Facilitated design sessions with the implementation team to define the solution.
• Worked with Scrum team to test and certify application features before deploying to production.

• Answered to RFI/RFQ/RFP together with the Key Account Sales manager.
• Created the initial project plan and the project cost estimation.
• Worked closely with the upper management to make sure that the scope and direction of each project is on schedule.
• Proactively scoped the technical solution required to address customer requirements, assessed customers’ met and unmet needs, and recommended optimum solutions, ensuring appropriate support for the proposed architecture.
• Opportunistically pursued additional business development opportunities within customer firms, ensured these opportunities are effectively covered and followed by the sales team.
• Identified plans and resources required to meet project goals and objectives.
• Coordinated with cross-functional teams to resolve project issues and mitigate risks.
• Tracked project and team member performance closely to quickly intervene in mistakes or delays.
• Worked on Projects related to Web Applications, Mobile applications, and Microsoft Dynamics AX 2012

• Analyzed, evaluated and developed new web and database applications.
• Provided back-end website development using C#, ASP.NET and SQL.
• Conducted unit testing to deliver optimal browser functionality.
• Collaborated with in-house web designers to create sleek and innovative UI design.
• Understood the needs of multiple stakeholders.
• Facilitated the negotiation of requirements amongst multiple stakeholders.
• Wrote Software Requirements Specifications Documents.
• Conducted interviews with key business users to collect information on business processes and user requirements.
• Got "Top Performer" award for being able to smoothly deliver two significant projects with a very tight timeline for COMESA RIA and Ministry of Foreign Affairs in Egypt.

• Conferred with Systems analysts, engineers, programmers and others to design system and to obtain information on project limitations and capabilities, performance requirements and interfaces.
• Analyzed user needs and software requirements to determine feasibility of design within time and cost constraints.
• Developed and directed software system testing and validation procedures, programming and documentation.
• Gathered and defined customer requirements to develop clear specifications for project plans.
• Collaborated with project managers to select ambitious, but realistic coding milestones on pre-release software project development.