Nada Mernissi
Dubai
Summary
Customer experience and innovation consultant with 8+ years of experience supporting transformation programs across Europe and the Middle East. I focus on turning customer insights into practical, results-oriented strategies. From customer voice programs to future-state experience design, I’ve contributed to cross-functional initiatives for clients in the automotive, retail, and government sectors. With a dual background in political science and marketing from Sciences Po Paris, I bring a thoughtful, research-driven approach to each project.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Growth, Strategy & Innovation Manager
Sia
07.2022 - Current
- Led the Digital Transformation of a Petroleum actor, managing a team of 13 multi skilled members including strategists, developers and designers. The loyalty program built won multiple awards and captured over 700 000 users in its first year
- Drove the consultancy's first local implementation of AI in customer needs measurement, reducing the client's time spent on analysis by 70%
- Led and advised on multiple projects for GCC government entities, in the areas of strategy, innovation, and end-to-end digital implementation
- Built the Customer Experience Innovation local practice, mentoring a team of 11 members and leading business development in this field
- Built the C101 - Consulting skills company wide training modules to set a knowledge standard for new recruits and junior members
Experienced Senior Consultant
KPMG
05.2021 - 06.2022
- Managed CRM & Loyalty deployment in an international and complex environment for a global pharmaceutical company
- Introduced a new and fully digitized retail validation process for a leading automotive group across their european dealerships
- Advised a banking actor in data-driven product portfolio optimization by segmenting B2B/B2C customers, co-creating high-revenue services, setting annual sales goals per segment, and coaching client teams in strategic goal setting and business development.
Customer Intelligence Officer, Then Coordinator
Nissan Europe
04.2019 - 05.2021
- Designed and managed customer journey tracking within 23 European countries by identifying the required data for the organization, electing a vendor to set up a data visualization tools and leading the implementation of customer data dashboards
- Drove market analysis and customer research to design and pilot a second-hand vehicle offering, improving customer experience through industry benchmarking and on-site usability testing during the pilot launch
- Led annual customer trends forecasting to inform the company’s strategic plan and guide priorities for product and technology managers
Business Analyst
Kantar Millward Brown
09.2016 - 09.2017
- Optimized global advertising effectiveness for Renault-Nissan through pre-testing, performance tracking, and media investment guidance
- Supported Unilever’s brand growth in France via equity analysis, strategic reporting, and competitive benchmarking
- Delivered brand strategy insights for clients including Samsung, Orange, and Goodyear
Education
Master of Science - Marketing And Research
Sciences Po Paris
Paris06-2017
Bachelor in Politics - Specialized in Middle Eastern Studies
Sciences Po Paris
Paris06-2014
Certification
- Design Thinking Trainer, Innovation Management, 2025
- Innovation Management, Global Management Institute, 2023
- Implementing a Design Thinking Approach , French future academy, 2020
Languages
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Arabic
Upper intermediate (B2)
Spanish
Intermediate (B1)
Timeline
Growth, Strategy & Innovation Manager
Sia
07.2022 - Current
Experienced Senior Consultant
KPMG
05.2021 - 06.2022
Customer Intelligence Officer, Then Coordinator
Nissan Europe
04.2019 - 05.2021
Business Analyst
Kantar Millward Brown
09.2016 - 09.2017
Master of Science - Marketing And Research
Sciences Po Paris
Bachelor in Politics - Specialized in Middle Eastern Studies
Sciences Po Paris
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