Strategic planning and analysis
Nader Batniji
General Manager
Dubai +971 (0) 50 229 4303
Summary
Customer-oriented General Manager with 27 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
29
29
years of professional experience
Work History
General Manager
Copthorne Hotel
Sharjah
08.2018 - Current
- Managing the day to day operations and all aspects of business planning of a 255 keys, 1 main dining restaurant, 4 meetings rooms and pool bar
- Hold regular briefings and meetings with all head of departments
- Ensure full compliance to Hotel operating controls, SOP’s, policies, procedures and service standards
- Lead all key property issues including capital projects, customer service and refurbishment
- Handling complaints, and oversee the service recovery procedures
- Responsible for the preparation, presentation and subsequent achievement of the hotel's annual Operating Budget, Marketing & Sales Plan and Capital Budget
- Manage on-going profitability of the hotel, ensuring revenue and guest satisfaction targets are met and exceeded
- Deliver hotel budget goals and set other short and long term strategic goals for the property
- Developing improvement actions, carry out costs savings
- Ensure that monthly financial outlooks for Rooms, Food & Beverage, Admin & General, on target and accurate
- Maximizing room yield and hotels revenue through innovative sales practices and yield management programs
- Responsible for safeguarding the quality of operations both (internal & external audits)
- Responsible for legalization, Occupational Health & Safety Act, fire regulations and other legal requirements
Director of Sales & Marketing
Radisson Blu hotel
12.2016 - 07.2018
- Sohar
- Brand new five star beach front property
- Managing the day to day commercial activities (sales, marketing, reservations and banquets) with of team of 6 members.
Cluster Director of Sales & Marketing
IHG Kuwait, Holiday Inn
12.2015 - 12.2016
- Achievements
- Successful rebranding and turn around operations for the,
- Successful opening of the new Crowne Plaza Kuwait.
Director of Business Development & Marketing
The Regency Hotel
11.2014 - 12.2015
- Leading the day to day sales and marketing activities and operations
- Deputy GM in charge
- Key Achievements
- Increased the property’s channel contribution by over 100% in 2015 compared to 2014
- Repositioned the hotel in key GCC source markets through aggressive marketing campaigns and tactical promotions.
Executive Assistant Manager
06.2011 - 03.2014
- C Business Development
- Pre & post opening - Al Ghurair Rayhaan & Al Ghurair Arjaan by Rotana, Dubai-UAE
- 620 rooms; 428 five star hotel and 192 unit deluxe hotel apartments
- Part of the executive pre-opening team
- Led the commercial strategies of the hotel in the pre-opening stage
- In charge of managing and driving all segments as outlined in the yearly business plan
- Head the day to day operations of sales department (proactive and reactive sales) and assist in initiating relevant commercial strategies related to Marketing and Revenue
- Represent the hotel in all strategic discussions pertaining to segment sales initiatives conducted in conjunction with Rotana Area Sales Office
- Key Achievements
- Over achieved budget in Q1 post opening by 9 million dirhams
- Over achieved budget in summer season by 1.4 million dirhams
- Achieved over 35 days technical sell out periods from Jan to end of Nov 2013
- Over achieved Q1 2014 budget by 700K dirham.
Area Director of Sales
C.E, Emirates, Rotana Hotels & Resorts
Dubai
08.2008 - 05.2011
- Area Sales Office, Dubai & Northern Emirates
- Established the MICE Sales department within Rotana Area Sales for Dubai & Northern Emirates and headed all related pro-active MICE sales & marketing activities for Rotana hotels in the specified area – portfolio of over 14 hotels
- Represented the Area in selective key trade shows (GIBTM, ATM & IMEX)
- Represented the Area in the Dubai Bid Alliance (C/O Dubai Convention Bureau)
- Key Achievements
- Member of the strategic opening team of 8 consecutive Rotana properties (Arjaan DMC, Media Rotana, Cove Rotana, Rose Rotana, Amwaj Rotana, Centro Barsha, Nour Arjaan Fujairah and Centro Sharjah)
- Increased Conversion ratios for the Area YoY
- Launched Rotana first MICE summer package which delivered DHS 3.8 M ROI in 2010.
Country Director of Sales
Jordan Marriott Hotels
Amman
06.2007 - 07.2008
- Dead Sea, Petra), Total of 645 units
- Reported to the Country Director of Sales & Marketing
- Cluster sales role - 3 properties (Amman Marriott, Jordan Valley Marriott Hotel & Resort and Marriott Petra)
- Directed and managed the day to day pro and reactive sales activities (Corporate, Leisure, Catering and Event Booking Center)
- Represented the cluster in selective key trade shows (FITUR, ITB, WTM and IMEX)
- Key Achievements
- Developed the Spanish market for Amman Marriott and Petra Marriott
- Developed the GCC market for Amman Marriott
- Increased the Cluster MPI and achieved #2 in RGI
Sales Manager, Associate Director of Sales and Director of Sales
Grand Hyatt Amman
Amman
01.1999 - 01.2007
- As Director of Sales, I was reporting to the General Manager and leading the day to day sales and marketing activities
- Set and drive the hotel sales and marketing strategy
- Member of the hotel’s Executive Committee
- Represented the hotel in selective key trade shows (FITUR, ITB and WTM)
- Key Achievements
- Over achieved key segments: CORP, MICE and Leisure
- Repositioned the hotel in the local and international markets following the tragic suicide bomb incident that took place in 2005 and led to partial closure of the hotel for six months
- Rebranding the hotel and two main outlets.
Assistant Sales Manager
Golden Sands
Dubai
01.1998 - 01.1999
- Reported to the Director of Sales
- Responsible for short term and long term sales (Transient & Groups) - Golden Sands 3, 5 & 10.
Credit Manager
Al Bustan Residence
Dubai
01.1997 - 01.1998
Credit Supervisor
Amra Forum
Amman
01.1994 - 01.1997
Education
BA - Finance, Computer Sciences
Al Yarmouk University
Essential Selling Skills certificate from - undefined
Mercury International
Professional certificate in Tourism Destination Management - undefined
The George Washington University, School of Business
Skills
Brand Management
Talented leader
Quality assurance
Policy and procedure adherence
Guest experiences
Vendor interaction
Office and staff streamlining
Financial Statements
Timeline
General Manager
Copthorne Hotel
08.2018 - Current
Director of Sales & Marketing
Radisson Blu hotel
12.2016 - 07.2018
Cluster Director of Sales & Marketing
IHG Kuwait, Holiday Inn
12.2015 - 12.2016
Director of Business Development & Marketing
The Regency Hotel
11.2014 - 12.2015
Executive Assistant Manager
06.2011 - 03.2014
Area Director of Sales
C.E, Emirates, Rotana Hotels & Resorts
08.2008 - 05.2011
Country Director of Sales
Jordan Marriott Hotels
06.2007 - 07.2008
Sales Manager, Associate Director of Sales and Director of Sales
Grand Hyatt Amman
01.1999 - 01.2007
Assistant Sales Manager
Golden Sands
01.1998 - 01.1999
Credit Manager
Al Bustan Residence
01.1997 - 01.1998
Credit Supervisor
Amra Forum
01.1994 - 01.1997
BA - Finance, Computer Sciences
Al Yarmouk University
Essential Selling Skills certificate from - undefined
Mercury International
Professional certificate in Tourism Destination Management - undefined
The George Washington University, School of Business
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