Customer-oriented General Manager with 27 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
29
29
years of professional experience
Work History
General Manager
Copthorne Hotel
Sharjah
2018.08 - Current
Managing the day to day operations and all aspects of business planning of a 255 keys, 1 main dining restaurant, 4 meetings rooms and pool bar
Hold regular briefings and meetings with all head of departments
Ensure full compliance to Hotel operating controls, SOP’s, policies, procedures and service standards
Lead all key property issues including capital projects, customer service and refurbishment
Handling complaints, and oversee the service recovery procedures
Responsible for the preparation, presentation and subsequent achievement of the hotel's annual Operating Budget, Marketing & Sales Plan and Capital Budget
Manage on-going profitability of the hotel, ensuring revenue and guest satisfaction targets are met and exceeded
Deliver hotel budget goals and set other short and long term strategic goals for the property
Developing improvement actions, carry out costs savings
Ensure that monthly financial outlooks for Rooms, Food & Beverage, Admin & General, on target and accurate
Maximizing room yield and hotels revenue through innovative sales practices and yield management programs
Responsible for safeguarding the quality of operations both (internal & external audits)
Responsible for legalization, Occupational Health & Safety Act, fire regulations and other legal requirements
Director of Sales & Marketing
Radisson Blu hotel
2016.12 - 2018.07
Sohar
Brand new five star beach front property
Managing the day to day commercial activities (sales, marketing, reservations and banquets) with of team of 6 members.
Cluster Director of Sales & Marketing
IHG Kuwait, Holiday Inn
2015.12 - 2016.12
Achievements
Successful rebranding and turn around operations for the,
Successful opening of the new Crowne Plaza Kuwait.
Director of Business Development & Marketing
The Regency Hotel
2014.11 - 2015.12
Leading the day to day sales and marketing activities and operations
Deputy GM in charge
Key Achievements
Increased the property’s channel contribution by over 100% in 2015 compared to 2014
Repositioned the hotel in key GCC source markets through aggressive marketing campaigns and tactical promotions.
Executive Assistant Manager
2011.06 - 2014.03
C Business Development
Pre & post opening - Al Ghurair Rayhaan & Al Ghurair Arjaan by Rotana, Dubai-UAE
620 rooms; 428 five star hotel and 192 unit deluxe hotel apartments
Part of the executive pre-opening team
Led the commercial strategies of the hotel in the pre-opening stage
In charge of managing and driving all segments as outlined in the yearly business plan
Head the day to day operations of sales department (proactive and reactive sales) and assist in initiating relevant commercial strategies related to Marketing and Revenue
Represent the hotel in all strategic discussions pertaining to segment sales initiatives conducted in conjunction with Rotana Area Sales Office
Key Achievements
Over achieved budget in Q1 post opening by 9 million dirhams
Over achieved budget in summer season by 1.4 million dirhams
Achieved over 35 days technical sell out periods from Jan to end of Nov 2013
Over achieved Q1 2014 budget by 700K dirham.
Area Director of Sales
C.E, Emirates, Rotana Hotels & Resorts
Dubai
2008.08 - 2011.05
Area Sales Office, Dubai & Northern Emirates
Established the MICE Sales department within Rotana Area Sales for Dubai & Northern Emirates and headed all related pro-active MICE sales & marketing activities for Rotana hotels in the specified area – portfolio of over 14 hotels
Represented the Area in selective key trade shows (GIBTM, ATM & IMEX)
Represented the Area in the Dubai Bid Alliance (C/O Dubai Convention Bureau)
Key Achievements
Member of the strategic opening team of 8 consecutive Rotana properties (Arjaan DMC, Media Rotana, Cove Rotana, Rose Rotana, Amwaj Rotana, Centro Barsha, Nour Arjaan Fujairah and Centro Sharjah)
Increased Conversion ratios for the Area YoY
Launched Rotana first MICE summer package which delivered DHS 3.8 M ROI in 2010.
Country Director of Sales
Jordan Marriott Hotels
Amman
2007.06 - 2008.07
Dead Sea, Petra), Total of 645 units
Reported to the Country Director of Sales & Marketing
Cluster sales role - 3 properties (Amman Marriott, Jordan Valley Marriott Hotel & Resort and Marriott Petra)
Directed and managed the day to day pro and reactive sales activities (Corporate, Leisure, Catering and Event Booking Center)
Represented the cluster in selective key trade shows (FITUR, ITB, WTM and IMEX)
Key Achievements
Developed the Spanish market for Amman Marriott and Petra Marriott
Developed the GCC market for Amman Marriott
Increased the Cluster MPI and achieved #2 in RGI
Sales Manager, Associate Director of Sales and Director of Sales
Grand Hyatt Amman
Amman
1999.01 - 2007.01
As Director of Sales, I was reporting to the General Manager and leading the day to day sales and marketing activities
Set and drive the hotel sales and marketing strategy
Member of the hotel’s Executive Committee
Represented the hotel in selective key trade shows (FITUR, ITB and WTM)
Key Achievements
Over achieved key segments: CORP, MICE and Leisure
Repositioned the hotel in the local and international markets following the tragic suicide bomb incident that took place in 2005 and led to partial closure of the hotel for six months
Rebranding the hotel and two main outlets.
Assistant Sales Manager
Golden Sands
Dubai
1998.01 - 1999.01
Reported to the Director of Sales
Responsible for short term and long term sales (Transient & Groups) - Golden Sands 3, 5 & 10.
Credit Manager
Al Bustan Residence
Dubai
1997.01 - 1998.01
Credit Supervisor
Amra Forum
Amman
1994.01 - 1997.01
Education
BA - Finance, Computer Sciences
Al Yarmouk University
Essential Selling Skills certificate from - undefined
Mercury International
Professional certificate in Tourism Destination Management - undefined
The George Washington University, School of Business
Skills
Strategic planning and analysis
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Timeline
General Manager
Copthorne Hotel
2018.08 - Current
Director of Sales & Marketing
Radisson Blu hotel
2016.12 - 2018.07
Cluster Director of Sales & Marketing
IHG Kuwait, Holiday Inn
2015.12 - 2016.12
Director of Business Development & Marketing
The Regency Hotel
2014.11 - 2015.12
Executive Assistant Manager
2011.06 - 2014.03
Area Director of Sales
C.E, Emirates, Rotana Hotels & Resorts
2008.08 - 2011.05
Country Director of Sales
Jordan Marriott Hotels
2007.06 - 2008.07
Sales Manager, Associate Director of Sales and Director of Sales
Grand Hyatt Amman
1999.01 - 2007.01
Assistant Sales Manager
Golden Sands
1998.01 - 1999.01
Credit Manager
Al Bustan Residence
1997.01 - 1998.01
Credit Supervisor
Amra Forum
1994.01 - 1997.01
BA - Finance, Computer Sciences
Al Yarmouk University
Essential Selling Skills certificate from - undefined
Mercury International
Professional certificate in Tourism Destination Management - undefined
The George Washington University, School of Business
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